The world of social media is already talking about your company, its service, their satisfaction with your brand, etc. The question is not whether or not your brand is involved with social media, its whether or not your brand is going to join the conversation. We recommend you that you do!
Did you know?
77% percent of fortune 500 companies are engaged in some aspect of Social Media to support their business. Social networks and blogs have become the 4th most popular online activity, ahead of personal email. As a result 2010 is expected to be the year where Social Media overtakes search as the #1 online activity.
So what exactly is social media marketing? How do businesses, corporations, and organizations leverage social media to their advantage? More specifically, how can credit unions use social media to create a predictable ROI for themselves?
We invite you to review this presentation detailing the role, opportunity and impact that social media provides to credit unions today.
12. SOCIAL MEDIA 101 – INTEGRAL FOR INBOUND STRATEGY • Timely • Relevant • Proactive • Consistent • Engaging
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14. SOCIAL MEDIA 101 —WHY SOCIAL MEDIA FOR BRANDS Objective: Connect with the faces of social media where they are connected and trusted amongst others. The faces of trust online. Have you connected lately? 10 new KFC ‘get your grill on’ downloads. I love the new iPod nano! Starbucks coffee has 10 new fans! 3 new visitors to PWC via LinkedIn connections
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18. SOCIAL MEDIA —VISUALIZE THE OPPORTUNITY EXAMPLE 5,000,000 Members represented on this call … Average Credit Union Has 50,000 members 100 attendees on the call… What if we could engage them all using Facebook?
19. SOCIAL MEDIA —VISUALIZE THE OPPORTUNITY EXAMPLE 4,100,000 Members That’s cool, I will share with my friends … 130 Friends Engagement Strategy 533,000,000 Potential Facebook Users Engaged
20. SOCIAL MEDIA —THE REALITY FOR CREDIT UNIONS It’s not a question that your brand will be discussed in social media. It’s whether or not your brand will participate in the conversation….. I need a new bank Why would I use a credit union? Credit Unions are Old School Finances are really confusing!!!
21. SOCIAL MEDIA – CREATE OPPORTUNITY WITH ACTIVE PARTICIPATION Appreciate kind words Address not so kind concerns Clarify misconceptions Educate on your true & personally- relevant value Empower members to share experience
22. SOCIAL MEDIA —MAKING THE REALITY OPPORTUNITY Active Participation I recommend checking out a credit union if you are considering a loan Credit Unions have way better interest rates than banks. I didn’t know credit unions not for profit, no wonder why banks charge so much! I think I might get an account at a credit union My credit union does free consultations for college grads …
32. ACTIVE PARTICIPATION EXAMPLE– VIRGINIA CREDIT UNION The term “Virginia” and “Credit Union” has been mentioned over 14 times in the last 10 days… STEP 1. Listen
33. ACTIVE PARTICIPATION EXAMPLE– VIRGINIA CREDIT UNION 16+ Tweets Involving Credit Union(s) 100 miles of Richmond in 7 days STEP 2. Track– Tweets near full service branches
44. CONNECT WITH US facebook.com/microarts twitter.com/microarts [email_address] 603.430.1110
Hinweis der Redaktion
We have been studying the Internet since it was created We have one of the oldest domain names currently available today…
Over 60 billion dollars will be shifted from traditional advertising spend to digital media in 2010. TV, MAIL, PR, TRADESHOW, PRINT ADVERTISING, RADIO Inbound marketing is where you try to help yourself “get found” .
Social Media is a group of highly connected conversations and interactions occurring on the Internet.
Scott said to note these are for consumer brands…..
Social Media Credit Union Survey-- http://www.creditunions.com/cutv/subscribe.aspx?eventid=550
Use example of something that could be Viral or a piece of big news.. Like feds dropping rates or a certain type of plan announced. Something that would help everyone right now what could this be…. Great rate or something interesting.
Credit Unions and Sun Trust lead banks in customer experience…..
Add in number of total number tweets etc. to drive excitement.
Done by America’s Credit Unions…. Also by World Council of Credit Unions….
http://twitter.com/FinancialBrand/credit-unions
Citi is using social media to build a community around its brand. The make a difference one friend at a time campaign combines friends in Facebook users networks and charitable giving by promising to donate $50 to the charity of your choice for every approved credit card application you refer through your social graph.
This program was done by FNBO Direct. The challenge was to get people to pay themselves first by direct depositing their paychecks into an online savings account. They made this into a video contest and also promoted on MySpace and Facebook. Contestants make one minute video on their goal. They pick 5 winners of the contest and match their savings.
Nicolet National Bank– uses social media to be more transparent. The president of the bank answers questions directly on the blog. Their biggest goal is to mitigate risk and manage customers and prospects.
Vancity is Canada’s largest Credit Union with over 12 billion in assets. Change Everything was created to enable everyday people to make changes in their own lives and the lives surrounding them. In June 2009 this site had over 5,000 total members.
[DESIGN] Can you create a connect with us slide, using Twitter, Facebook, Email etc. and all the ways to get in touch?