Come see examples of how not engaging your whole team in the design process, avoiding usability testing and knowing more than your users will lead to delivering a poor product. But be careful, you may leave motivated to do just the opposite.

1. How to be Terrible at
User Experience
Michelle Barber

3. –IDEO
“Human-centered design… starts with the
people you’re designing for and ends with new
solutions that are tailor-made to suit their needs.”

4. -IDEO
“Human-centered design is all about building a deep empathy
with the people you’re designing for; generating tons of ideas;
building a bunch of prototypes; sharing what you’ve made with
the people you’re designing for; and eventually putting your
innovative new solution out in the world.”

5. –Michelle Barber
“The satisfaction that comes when
encountering a product or situation.”

6. -IDEO
“Human-centered design is all about building a deep empathy
with the people you’re designing for; generating tons of ideas;
building a bunch of prototypes; sharing what you’ve made with
the people you’re designing for; and eventually putting your
innovative new solution out in the world.”

7. Why be terrible?

8. –Johnny Appleseed
“Type a quote here.”

9. “Indifference and neglect often do much more
damage than outright dislike.”
-J.K. Rowling

19. y

20. “I drew the logo for Citibank on a napkin in the first meeting. And then I spent
a year going to long, tedious, boring meetings, trying to sell this logo through
to a huge corporation to the point of tears. I thought I was going to go crazy.
- Paula Scher

22. “Great designers don’t fall in love with their
solution. Great designers fall in love with the
problem.”

30. t

31. DESIRABLE
human
VIABLE
business
FEASIBLE
technology
Innovation
Start Here

33. UX
PM
DEV
The Right Innovation
human
business
technology
*

35. UX
PM
DEV

42. “Releasing is a feature. A very important feature.”
-Dumb sign in the hallway

43. -IDEO
“Human-centered design is all about building a deep empathy
with the people you’re designing for; generating tons of ideas;
building a bunch of prototypes; sharing what you’ve made with
the people you’re designing for; and eventually putting your
innovative new solution out in the world.”

45. –Johnny Appleseed
“Type a quote here.”