Ian Gee

Melbourne Area, Australia Australia

Proprietor at Geenius Consulting Pty Ltd

Advertising / Marketing / PR

Ideas: on brand, on target, and on tap. (Putting method into the madness). If you need a lot of ideas - and who doesn’t - you don’t need a brainstorm, you need a Brainwave™ A blank sheet of paper and a blank mind is the worst way to approach idea generation. It’s a recipe for frustration, demoralisation and tears before bedtime. You’ll more than likely to draw a blank. Brainwave™ is a proven technique that is based on the best thinking about how ideas happen. Every Brainwave™ session generates dozens of ideas for integrated communications, promotions and all sorts of other brand activities. All these ideas are always on strategy and on target, because the framework used