3. How have relationships evolved in the past 10 years?
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11. MANY ONE COLLABORATION Many-to-Many PUBLISHING One-to-Many ONE MANY FROM TO NETWORKING One-to-One GATHERING Many-to-One PUBLISH YOUR LIFE
12. MANY ONE COLLABORATION Many-to-Many PUBLISHING One-to-Many ONE MANY FROM TO NETWORKING One-to-One SHARING common interests QUESTIONS YOUR LIFE CONVERSATIONS THOUGHTS PHOTO’S VIDEO FAVORITES AUDIO REVIEWS YOUR READINGS HOBBIES MICRO-THOUGHTS SOCIAL NEWS KNOWLEGE YOUR CAREER GATHERING Many-to-One
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14. HARRY POTTER AND THE HALF BLOOD PRINCE 3.628 REVIEWS
15. What is trusted? Source: Nielsen online global consumer study (2009)
20. A PIECE OF EVERY TRANSACTION THAT HAPPENS WITH THIS DEVICE TREND
21. THE NEW VALUE CHAIN IS ABOUT BEING A DECISION-ENABLER VISION
Hinweis der Redaktion
E-commerce is transforming into WE-commerce. How will social media impact the consumer decision process?
Image Source: http://www.flickr.com/photos/snub/953748446/ + http://www.dinoposters.greatamericanpublish.com/images/posters/Brachiosaurus_FULL.jpg Top-Buzzword 2008: Social Media (Survey The House of Marketing). 2009: huge drop. Take away : social media have been hyped and are expected to get a lot of criticism in the short term for disappointing early results & low action-ability. Still, we believe in their natural long term value at Emakina and we will prove you why.
Don’t think about the technology, think about how relationships are evolving as a result.
Example: a friend wishes another friend a Happy B-day. Facebook = Personal Relations manager for people
Whatever you do online (+offline) will be related to your online ID = FACEBOOK
Blog platforms have facilitated web-publishing. But not writing good texts. That’s why blogging has been overhyped as a popular activity. Facebook in return is about what YOU DO. And everybody is busy doing something! Take away Facebook replaces the traditional communication tools for entertainment. People are going to share their life privately and publicly wit the world.
More info communication paradigms Blog platforms have facilitated web-publishing. But not writing good texts. That’s why blogging has been overhyped as a popular activity. Facebook in return is about what you DO. And everybody is busy doing something.
More info communication paradigms
How will social networks effect business? What you own is what you are: Your car, Your clothes, Your Tickets for The Pixies
It’s not about having the book anymore, or at least having it read. It’s more and more about having an opinion on it and sharing in within your network (Spread in Facebook)
Put into perspective, opinions from total strangers are the second most trusted source of info.
3 rd necessary element: facilitating. Who is going to facilitate this sharing of interests, preferences, opinions, experiences?
Brands
Browsers
Drag & Drop Content Sites
Visionary right click A screen is automatically equal to a transaction! Every action on a screen brings you closer to any decision.
![WE -COMMERCE ,[object Object],[object Object],Includes FREE vision](https://image.slidesharecdn.com/wecommerce-110706072442-phpapp01/85/WeCommerce-social-shopping-1-320.jpg)
