1. All content contained herein is proprietary and confidential. This is property of MD&A and Interactive Arts and is not to be reproduced or used without their written consent. ©2013 All Rights Reserved.! 09 May 2013! | 1
!"

2. 2 | 09 May 2013!
Proprietary and confidential, this is property of MD&A and Interactive Arts and is not !
to be reproduced or used without their written consent. ©2013 All Rights Reserved.! !"
don’t just show the city. expose it.!

3. 3 | 09 May 2013!
Proprietary and confidential, this is property of MD&A and Interactive Arts and is not !
to be reproduced or used without their written consent. ©2013 All Rights Reserved.! !"
The quality and popularity of Starline Tours combined
with emerging mobile technologies and user behaviors
raises several new opportunities:!
Proprietary and confidential, this is property of MD&A and Interactive Arts and is not !
to be reproduced or used without their written consent. ©2013 All Rights Reserved.!
Deeply engaging tours!
!
Tourists have different expectations.
For some riding and listening is
enough. Others are more curious,
adventurous, and expect to take it
all in at their own pace.!
Personalized info!
!
People are unique. Their wants,
tastes, likes and languages are all
different. While Starline Tours"
serves all tastes well, we see an
opportunity to cater to individuals.!
Revenue possibilities!
!
We’re excited to learn of your
dynamic signage onboard. We have
additional ideas to seamlessly bring
your riders to your advertisers and
vice versa.!
Competitive dominance!
!
Starline is already a market leader, but
we think we can put you even further
ahead of the pack and create a
program package that makes you THE
LA tour authority.!

4. 4 | 09 May 2013!
Proprietary and confidential, this is property of MD&A and Interactive Arts and is not !
to be reproduced or used without their written consent. ©2013 All Rights Reserved.! !"
To capitalize on these opportunities, we’d like to
help Starline in the creation of a digital
‘companion’ that stays with you whether you’ve
hopped-on or off, and doesn’t just show the city,
but exposes your style of city.!

5. 5 | 09 May 2013!
Proprietary and confidential, this is property of MD&A and Interactive Arts and is not !
to be reproduced or used without their written consent. ©2013 All Rights Reserved.! !"
tagalong with us!

6. 6 | 09 May 2013!
Proprietary and confidential, this is property of MD&A and Interactive Arts and is not !
to be reproduced or used without their written consent. ©2013 All Rights Reserved.! !"
the Starline tagalong app!
This mobile app allows a
Starline customer to select
their language of choice
and interests before it
‘auto-magically’ follows
the user’s location,
delivering relevant factoids
and sponsored deals
based entirely on personal
preferences and proximity.!
Multi-media content can
include images, video or
possibly augmented reality.!
Just tap and media goes
full screen.!
Factoids shown are based
upon user’s preset
interests.!
Advertisers can place
incentives nearby.!
Proprietary and confidential, this is property of MD&A and Interactive Arts and is not !
to be reproduced or used without their written consent. ©2013 All Rights Reserved.!
Content is offered in
multiple languages based
upon user-selection.!
Using the phone’s GPS,
pins pop up in the user’s
vacinity.!

7. 7 | 09 May 2013!
Proprietary and confidential, this is property of MD&A and Interactive Arts and is not !
to be reproduced or used without their written consent. ©2013 All Rights Reserved.! !"
We also think it would be essential that the Starline Tagalong app
have these additional functionalities: !
Solo tours!
!
We would love to create official
themed Starline tours embedded in
the app, allowing app users to
explore sites without the bus!
!
Doing this allows Starline to be the
tour authority, drive awareness, and
drive more prospective customers
and advertisers.!
Digital ticketing!
!
Through the use of QR or bar codes,
and/or NFC we can create mobile
ticketing and offer redemption
gateways.!
!
This allows us to gain customer
insights from valuable user-
analytics.!

8. 8 | 09 May 2013!
Proprietary and confidential, this is property of MD&A and Interactive Arts and is not !
to be reproduced or used without their written consent. ©2013 All Rights Reserved.! !"
pure potential!

9. 9 | 09 May 2013!
Proprietary and confidential, this is property of MD&A and Interactive Arts and is not !
to be reproduced or used without their written consent. ©2013 All Rights Reserved.! !"
We’re excited and confident in this app’s potential to:!
! Drive increased awareness of Starline Tours!
! Increase per cap customer spend!
! Generate ad sales!
! Provide a richer experience for patrons of Starline Tours!
!
!
!

10. 10 | 09 May 2013!
Proprietary and confidential, this is property of MD&A and Interactive Arts and is not !
to be reproduced or used without their written consent. ©2013 All Rights Reserved.! !"
Thank you!thank you!