4. • Summary
• Writing descriptors
• Strategic use of Keywords
• Appealing to ATS
• Any other basics we can get to
Agenda
5. • Who are you?
• Who is the person who gets the job you want?
Gap Analysis
6. • “Pharmaceutical marketing executive with 20 years of experience creating
commercial infrastructures, growing brands, and optimizing product value
throughout launch, re-launch, and sunset life cycles across all customer
segments—payers, physicians, and patients. Lead global marketing and
commercial operations teams with P&Ls up to $2B.”
• “EHS director with 20 years of experience driving regulatory compliance
and employees’ health and safety across industries—manufacturing,
retail, and healthcare. Develop award-winning, injury-reducing ergonomic
equipment. Launch LMS training programs and engaging websites to
inform thousands of employees.”
• “Online ad sales director with 12 years of experience leading sales teams
in start-up, rapidly growing, and established companies. Maximize
profitability of ads across all platforms, including games, mobile, social,
and web. Consistently exceed revenue targets—even when battling
Facebook and other relentless competitors in crowded markets.”
Summary - Examples
7. • Tailor your summary to each job application
• Focus on specific results
• Note the types of organizations and industries
you’ve worked in
• Avoid generic terms
Summary – Best Practices
Summary Examples and Best Practices from, “Yes, Your Résumé Needs a Summary”, HBR, Jane Heifetz, July 28, 2015
8. • Degree – MS in Supply Chain Management
• Your most relevant experience – Be specific
• Your most relevant skills – Be specific
• No opinions – They lack credibility
– Bulleted statements
– Instead of a paragraph
– Are acceptable
• No Summary is also acceptable
• Keywords
Summary
9. • This section is vital for some
• Customize the Title of this section. For example:
– FINANCE PROJECTS
– ANALYTICS RESEARCH PROJECTS
– ACADEMIC PROJECTS
– PRACTICA AND CAPSTONE
• Describe like it’s a job
• Keywords
Relevant Projects
10. • Can include
– Jobs
– Internships
– Volunteerism
– Student groups and activities
• Metrics if you have them
• Relevant details
• Keywords
Experience
11. Action Words
Conducted
Determined
Calculated
Developed
Drafted
Wrote
Authored
Measured
Maintained
Created
Analyzed
Modeled
Performed
Researched
Presented
Won
Predicted
Collaborated
Visualized
Assessed
Evaluated
Represented
Interviewed
Scoped
Never use “Responsible for…”
12. No tables/text boxes on the resume
• Unless you PDF it
Don’t use these statements
• “To obtain a position where I can use my skills to further my career…”
• “…where I can exhibit hard work and enthusiasm…”
• “Highly motivated, enthusiastic, people person…”
• “…looking to gain experience…”
How many pages?
Warnings
13. • Every responsibility, experience, accomplishment
• Longer than one page? Good!
• You don’t know what the next job will require
• Edit and reformat once we have a target
Master Resume
15. • Name
• Headline
• Summary
• Experience
• Anything else we can get to
LinkedIn Agenda
16. What we see first
Name Geographic Area
Headline Industry
17. • Should match all other appearances of your
name/brand
– Resume
– Cover Letter
– Google+
– Facebook
– E-mail signature
Name
18. • Establish and reinforce your brand
• Use them EVERYWHERE
• Find them:
– Relevant job postings
– Other LinkedIn profiles
– Industry articles
– Coursework
Keywords
19. • If you don’t know what you want to do
– MS candidate in Business Analytics | SQL | Data
Mining | ETL
• If you know what you want to do
– MBA candidate and aspiring Mergers and
Acquisitions Analyst | Corporate Finance
Headline – load keywords
20. • There are 147 choices
• Do not choose “Education Management”
• Choose based on what you know right now
– You can always change your mind
Industry = another keyword
21. • Tell your story
– Motivations
• “I love using my portfolio analysis skills to solve complicated
asset allocation issues”
– Skills
• “Through my MS in Quantitative Finance, I’ve developed the
ability to…”
– Aspirations
• “I’m looking to begin my career (with a type of company/in a
specific industry)”
– “When I’m not elbow deep in VBA macros, I run
obstacle races and…”
– List your keywords and skills
Summary
22. • Present Job Title
– MS in Supply Chain candidate
• Do not use this as your default Headline
• Keywords in Job Titles – SEO looks for them
– Supply Chain Intern
– Operations Project Assistant
– New Product Development Associate
Experience
23. • Tell your story
– Humans are hardwired to respond to stories
• Why did you do this job?
• What did you learn?
• What types of people did you work with?
• How are you better now because of it?
• Use keywords throughout
More Experience
24. • Many opportunities for keywords
• Supports your story and your brand
Still More Experience
25. • These should be relevant and descriptive
– Pictures
– Presentations
– Portfolios
– Video
• LinkedIn =/= Facebook
Add Media
26. • Used in LinkedIn’s
education page search
• Two kinds of skills:
– The tool (Microsoft
Excel)
– What you do with the
tool (Cash Flow
Analysis)
Skills
27. • Always be updating your LinkedIn profile
– But we don’t all need to know everything
• Updates engage your audience more than
most other LinkedIn actions
• Next steps
– Building a relationship strategy
– Targeting employers / contacts
(Never) The End
Hinweis der Redaktion
Just one thing
It gets you an interview
Shows adequate communication skills
Displays a customized profile
Uses appropriate keywords
Offers proof rather than opinion
Pairs
Describe your strengths
Brag
Present the facts
Don’t forget to include WHO YOU WILL BE!!!
Group
What are employers looking for? NO ONE IS ALLOWED TO SAY “EXPERIENCE”
Strengths
What do these Summaries do well?
Write one
Paragraph or Bullets
This section is not always necessary. If you have internship experience, student leadership positions, etc., you may not need to make the case for your fit using your academic projects. Examine your academic works as you think about jobs/industries of interest. Be ready to incorporate them when appropriate.
The section can also be modified to fit the job/industry. For example:
FINANCE PROJECTS
MANAGEMENT PRESENTATIONS
MARKETING PROJECTS AND PRESENTATIONS
FINANCE SIMULATION EXPERIENCE
The options are limited only by your experience and how it matches up to your industry of choice
Ideally, you will use the format above, which works perfectly for those who have relevant experience with measurable impacts and accomplishments. Some of you do not. In those cases, we will create a bulleted list of detailed descriptors.
This bit of advice goes for all parts of the resume. Spend time thinking about your experiences from a stranger’s perspective. You know exactly what you mean with every word you write on this document. You have mental shorthand that fills in the blanks when your language is actually quite vague. The employer does not have access to your mental shorthand. You must translate your experiences to some extent so a stranger from industry X will be able to comprehend the logic and meaning of your work.
This section can include your computer skills (software and hardware). It can also include skills relevant to your industry. Financial simulation, modeling, etc.
When in doubt about listing a language, ask yourself this question: Would I be comfortable answering if I was asked a question in (insert language here) during the interview? If the answer is yes, list the skill. If the answer is no, list it with the qualifier “Basic” in front of it.
Only list languages in this section that are not the native language of the country in which you are applying (i.e. do not list “English” on your resume if you are applying for jobs in the U.S.).
This section should only be included for a resume that is headed for Applicant Tracking Software (ATS) or online applications. This section will be populated by terms pulled from the job advertisement. The object is to create a section that will cause the software algorithm to pass your resume through so a human will look at it. Enough of the “right” language will cause this to happen.
This section can include your computer skills (software and hardware). It can also include skills relevant to your industry. Financial simulation, modeling, etc.
When in doubt about listing a language, ask yourself this question: Would I be comfortable answering if I was asked a question in (insert language here) during the interview? If the answer is yes, list the skill. If the answer is no, list it with the qualifier “Basic” in front of it.
Only list languages in this section that are not the native language of the country in which you are applying (i.e. do not list “English” on your resume if you are applying for jobs in the U.S.).
This section should only be included for a resume that is headed for Applicant Tracking Software (ATS) or online applications. This section will be populated by terms pulled from the job advertisement. The object is to create a section that will cause the software algorithm to pass your resume through so a human will look at it. Enough of the “right” language will cause this to happen.
English name?
Quickly:
What are keywords for
Finance?
Supply Chain?
Business Analytics?
Marketing?
Tech Commercialization?