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Datum :
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Gamification
Michaël Kuijs
15-06-2015
michael.kuijs@transfer-solutions.com
van start tot finish

2. Table of Contents
 Introduction
 Business Analysis
 Game design
 OutSystems
 Questions

3. Introduction
Introduction – Business Analysis – Game design - OutSystems - Questions

5. FUN
4 TYPES OF

11. Google Trends: Gamification
Start: 2002

12. Gartner’s Hype Cycle for Emerging Technologies, August 2014

13. Game Work
Tasks Repetitive, but fun Repetitive and dull
Feedback Constantly Once a year
Goals Clear Contradictory, vague
Path to Mastery Clear Unclear
Rules Clear, transparent Unclear, in-transparent
Information Right amount at the right time Too much and not enough
Failure
Expected, encouraged,
spectacular, brag about it
Forbidden, punished, don’t talk
about it
Status of Users Transparent, timely Hidden
Promotion Meritocracy Kiss-up-o-cracy
Collaboration Yes Yes
Speed/Risk High Low
Autonomy High Mid to low
Narrative Yes Only if you are lucky
Obstacles On purpose Accidental

14. GAMIFICATION IS USING GAME ELEMENTS AND GAME
DESIGN IN A NON-GAME ENVIRONMENT IN ORDER TO
MOTIVATE AND ENGAGE PEOPLE INTO ACHIEVING
THEIR GOALS
Definition

15. REWARD PROGRAMS PLAYFULL DESIGN
VIDEO GAMES SERIOUS GAMES

16. Business Analysis
Introduction – Business Analysis – Game design - OutSystems - Questions

17. ENGAGEMENT

18. EDUCATION BEHAVIOUR INNOVATION

19. CUSTOMERS (ONLINE) COMMUNITIES EMPLOYEES

21. GAMIFICATION IS NOT A HOLY GRAIL.

23. Business Case

24. 18th of March 2015..

25. ..a wiki article was updated!

26. ±15 / 130 Employees online

27. 35
82
116
160
115
97
52 52
35
29
19
21
11
0
40
80
120
160
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Forum posts on Einstein
(2015 based on average so far)

28. 1,42 forum posts per month since 2013

29. 0.49
1.09
1.92
2.96
4.52
3.98
2.75
3.48
4.20
4.28
4.00
2.38
3.67
0.00
1.00
2.00
3.00
4.00
5.00
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Average number of reactions on forum posts on Einstein

30. KNOWLEDGE

31. SOCIAL COLLABORATION

32.  Certificates
 Courses
 Forum
 Lunch seminar
 Pecha Kucha Night
 Instant messaging
 Transfer Café
 Wiki
 Pauzeruimte
 Externe fora
 Mango apps

33. Remarks
 We did not improve the quality of the knowledge
sharing platform of which we’re trying to improve
its usage
 There’s no use in internal knowledge sharing when
you could also do it externally
 Our target audience might have been too small for
gamification to be worth it
 We did gamification for the sake of gamification

34. Game design
Introduction – Business Analysis – Game design - OutSystems - Questions

36. IS IT THE SENSE OF ACHIEVEMENT AND
WINNING…
...IS IT THE SENSE OF COLLABORATION AND
PLAYING WITH FRIENDS...
...OR IS IT THE INSTANT FEEDBACK, LEARNING
NEW SKILLS AND GETTING BETTER?

38. INTRINSIC MOTIVATION
EMOTIONAL ENGAGEMENT
EXTRINSIC MOTIVATION
TRANSACTIONAL ENGAGEMENT
MOTIVATION

39. COMPETENCE RELATEDNESS AUTONOMY
INTRINSIC MOTIVATION

40. Game design: Activity loops
Activity loops
Motivation Action Feedback

41. Game design: Activity loops

42. Game design: Activity loops
 X1 = 0
 Xn = Xn-1 + 2n - 1
 n = 2, 3, 4, …
Level (n) Points (Xn) Difference (2n - 1)
1 0 n.a.
2 3 3
3 8 5
4 15 7
5 24 9
6 35 11
7 48 13
… … …
99 9800 197
100 9999 199

43. Game design: Player types
Richard Bartle’s player types
AchieversKillers
Socialisers Explorers
Acting
Interacting
WorldPlayers

44. Game design: Player types
Richard Bartle’s player types

45. Game design: Player types
Jon Radoff’s player types

46. Game design: Player types
Jon Radoff’s player types
CooperationImmersion
Achievement Competition
Qualitative
Quantitative
Many playersFew players

47. REWARDS

48. STATUS
ACCESS
POWER
STUFF

49. GAME ELEMENTS

50. GAME DYNAMICS GAME MECHANICS

51. REWARDS SELF-EXPRESSION ALTRUISM COOPERATION

52. KEEP IT POSITIVE,
IGNORE THE NEGATIVE

53. OutSystems
Introduction – Business Analysis – Game design - OutSystems - Questions

54. Maintenance
Built in dependency
analysis
NFRs are built into every
application – regardless of
change
Development
Model driven development
reduces time to build
Integrations are simplified
Operations
Deployment process is
automated
Auditing and trouble
shooting capabilities in
every application
WHAT WE DO
DELIVER CHANGE READY APPLICATIONS FOR LESS COST

55. OutSystems Platform TM
GameOn
External
Systems
Solution Functional Architecture
Administrator
Leaderboard
Dashboard – Overview
Integration
Casper
Colleagues
System management
Integration
REST
Web Service
Employee
Email

56. Login GameOn
Casper
First
login?
OutSystems
True
False
Bootstrap
00:00

57. LIVE DEMO

58. Summary
 Trending since 2011, maturity in 5 to 10 years
 The use of game design and game elements
 Knowledge sharing & social collaboration
 Built in OutSystems
 Webservices

60. READ

62. Tips
 Read! Papers, blogs, articles, books, etc.
 Gamification is not a holy grail
 Keep it positive, ignore the negative
 Don’t forget the fun

63. Questions
Answers
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Introduction – Business Analysis – Game design - OutSystems - Questions