Meituan company analysis

1. Meituan-Dianping
Mengyao Liu
(mengyliu)

2. Problem

3. An all-in-one app

4. Products
An all-in-one app for food
delivery, movie tickets, restaurant
reviews, group discounts, among
other things

5. Short history
Dianping.com was
founded in
Shanghai in 2003
Meituan.com was founded
in Beijing in 2010
In 2015, Meituan-Dianping
underwent restructuring
Meituan merged with
Dianping in 2015 In 2016, Meituan-Dianping
raised more than $3.3
billion

6. $30 Billion
Estimated value
5th most valuable unicorn
worldwide
$8.3 Billion
Total funding amount

7. Business model
▫ A family of products to make up for shortcomings inherently in
any single business model
▫ A restaurant reviewing platform
▫ A merchant deal platform
▫ An in-store reservation, ordering and payment system
▫ A gig economy-style food delivery service

8. Competition
Meituan Ele.me Yelp Groupon Uber Eats
Reviews x x x
Deals x ? x
Reservation x ?
Delivery x x ? x

9. Secret Sauce
▫ One-stop service offerings under an unified platform
▫ Eat, drink, and making merry

10. My prediction
▫ Moves beyond food delivery and
restaurants
▫ A “lifestyle services company”
▫ Overcome growth and
monetization challenges

11. References http://www.meituan.com
https://en.wikipedia.org/wiki/Meituan.com
https://qz.com/1177465/forget-bat-chinas-next-generation-tech-giants-are-tmd
/
https://www.reuters.com/article/us-meituan-usa-ipo-exclusive/exclusive-china
s-meituan-dianping-mulls-u-s-ipo-of-at-least-3-billion-in-2018-sources-idUSKBN
1D70F6
https://www.reforge.com/blog/meituan-dianping-growth