Rita, Hui Yang

Beijing City, China China

Media associate at World Economic Forum

Advertising / Marketing / PR

I believe in engaging people for meaningful cause through story telling and social media. I also believe only conviction convinces. Three principles I live by in communication strategy are; 1) a clear measurable goal 2) a deep cultivated empathy towards the audience 3) simplicity My professional life is pursued with a strong sense of purpose and resilience, and the same attitude goes to life in general. My other interests include interaction design, behavioral psychology, career and personal development, technology and innovation for social good. *Before came to America, I was born and raised in a small town in China, where my fondest memory of life is and always will be.