Real Estate Agents - Smart Strategies to Creating a Strong Online Presence

www.melissazavala.com
Rev It Up!
Smart Strategies for Creating
a Powerful Online Presence

Today’s Agenda:
ü  Review the anatomy of search results and their impact on you
ü  Simple strategies for selecting the best domain name and website
ü  Tactics for creating your rock solid, lead attracting, agent bio
ü  Tips for identifying areas where you can improve online
ü  Best practices for regularly auditing your visibility
ü  Consider available success tools for enhancing online productivity
ü  Questions + Answers

Before we jump in… let’s have a look

Must Know Facts About Internet Users
Online Searches
Each and Every
Day
4B
Of searchers click on
the first item on the
search results page
33% 5%of searchers
look at page 2

2 Types of Buyer/Seller Prospects
People Who
Already
Know You
People Who
Need to
Know You

Your Online Presence Must
Target Both Types of Prospects

www.melissazavala.comwww.melissazavala.com
Refresh Your Online
Presence in 6 Easy
Steps

Google Yourself
•  Prospective buyers and
sellers who already know you
will search for you by your
name
•  If you have a common name,
add “real estate” or
“Realtor” after your name
when searching
•  Using Google Chrome, always
search incognito
1

What Is an Incognito Search?

Analyze Your Search Results
•  Which sites appear
first?
•  Are your photos up to
date?
•  Is the bio / profile
current?
•  Do you have enough
reviews?
•  Are your social links
current?
2

Update Your Agent Bio
•  You need two agent bios—a
short one and a long one.
•  Make your bio fun and
engaging.
•  Don’t talk politics or religion,
but do attempt to make a
meaningful social
connection.
•  Goal: Gain client’s trust
3

Sample Short Bios

Short Bios…
•  25-100 Words
•  Use on Twitter,
Instagram, Pinterest
and Facebook
•  Include a social
component (hobbies,
favorite foods, sports,
family)
•  Use first person

Long Bios
•  200-300 words
•  Use on LinkedIn,
Website, Marketing
Materials
•  Stop selling
•  Be truthful
•  Include lifestyle photos

Insert Your New Bio
•  Zillow
•  Trulia
•  Realtor.com
•  Your website
•  Twitter
•  Facebook Page
•  LinkedIn
•  Company website
4

Review All Your Photos Online
•  Looks at Google Images
for your name
•  Check your Instagram,
Facebook photos and
delete when applicable
•  Use consistent “lifestyle”
images across all sites. No
yearbook-style photos.
5

Set Up Google Alerts
•  Google.com/alerts
•  Set up an alert for your
name
•  You receive an email
when something new
with your name
appears on the
Internet
6

Selecting the Right
Websites and
Domain Names

Do You Need a Website?

Websites
•  Need to be updated
regularly with new
content
•  Often contain
community blog
articles and articles
about homebuying
and home selling
•  Capture leads through
IDX, online chat, etc.

Landing Pages
•  Offer items of value
•  Are for a very specific
audience
•  Focus on one need
•  Capture buyers and
sellers
•  Offer items of value

The Domain You Need
•  You need to own your
name
•  Try to obtain it as a .com
with no hyphens.
•  Consider forwarding
your personal domain
name to your
website

For “Not Yet Mets”
•  Domains such as
Sandiegorealestate.com
Bostonhomesforsale.com
•  Use domain forwarding
•  Be sure to have a way to
both analyze and capture
the traffic

Analyzing Traffic

Do It Yourself or Farm it Out?
•  WordPress, Squarespace
•  Placester, Virtual Results,
•  IDX: Diverse Solutions, IDX
Broker
•  CINC, Zurple, Tiger Leads,
Kunversion

Tools to Help You
Succeed:
ü Google Analytics
ü Leadpages.net
ü SumoMe
ü Unbounce
ü Bold Leads
ü Home Value
Leads

Create or Update
Social Profiles

Utilize Multiple Channels

Social Media Channels
YOUFacebook
Pinterest
YouTube
Review Sites
- Yelp!,
Google+, etc.
Syndication
Sites - Zillow,
Trulia, etc.
LinkedIn
Instagram
Twitter
Snapchat
And Much,
Much More

Select Your Channels
Considerations:
•  Demographic
•  Posting Time
(if online)
•  Advertising or
marketing schedule

Source: Quick Sprout

Nurture Your Online Presence
•  Boosted Posts and Shared Content
Increases…
• Page likes
• Traffic to your website
• Social Interaction
• Exposure / Visibility

Take Control of Your Online
Presence

Put Systems on
Autopilot

Automated Activities
Which daily activities can be on autopilot? Which
activities require minimal human intervention?

Inbound Marketing Campaigns
•  Create plans and
pathways for
different inbound
marketing
campaigns
•  Use automated
responses when
applicable
•  Deliver immediately

Social Media Posting
•  Schedule posts in
advance
•  Outsource posting
when applicable
•  Use posting
platforms such as
Hootsuite or Buffer

Hire a Virtual Assistant

Simple Tips to Remember
1. In General
-  Google Yourself from Time to Time
-  Be consistent and professional in your online activities
-  Stick with it!
2. Website and Domain Tips
-  You may not need an IDX site, but you need to own your name
-  Make sure that your online presence is professional and aesthetically
pleasing in 2016
-  Hire someone to assist if necessary
3. Social Media Tips
-  Use social media management platforms
-  Boost or share to increase exposure
-  Match your voice to your audience

Recap: Rev up your online presence by…
•  Having short and long bios ready to go
•  Using lifestyle photos
•  Providing value and not overselling
•  Set in place tools to continue to deliver value with
market reports and listing alerts
•  Convey trust, fun, and enthusiasm in everything you
do!

The Key to Slowly Increasing
Your Online Presence

It’s All About Good Systems

Don’t Stop Running the Race

Questions?

Find more upcoming webinars at http://www.melissazavala.com/speaking
Thank you for attending!

Real Estate Agents - Smart Strategies to Creating a Strong Online Presence

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