3. @lissijean
⢠What is an MVP (and why should we care)?
⢠Setting Up MVP Experiments
⢠Types of MVPs and How to Choose
⢠Iterating on MVPs
⢠Agile + MVP: How does it work together?
Agenda
76. @lissijean
âEvery time I come into Macyâs, I spend HOURS I
donât have and can never seem to ďŹnd what Iâm
looking for. I know exactly what type of item I want,
but options are all over the place. Itâs daunting.â
77. @lissijean
âI needed a blue tie to go with my suit for a friendâs
wedding, so I went to ďŹnd it but there were too
many options. Where do I even start? I donât even
know how to choose.â
94. @lissijean
⢠First thing you should do.
⢠Talk to at least 10 people.
⢠Verify the problem and the customer hypothesis.
⢠Verify as many assumptions as you can.
When to do Interviews
98. @lissijean
The Good The Bad
⢠Very close to the
customer, easy to learn.
⢠Can adjust easily based on
feedback.
⢠Very easy and cheap to
get started.
⢠Not scalable.
⢠Time consuming to run.
Concierge
99. @lissijean
⢠If you are testing a service.
⢠Trying to determine what customers will respond to.
⢠Testing and reďŹning with a small number of people.
When to use Concierge.
105. @lissijean
The Good The Bad
⢠Looks exactly real to
customers, so very
accurate response to if
you would build it.
⢠Need to code to get started.
⢠Canât tell you why customers
donât use it.
Wizard of Oz
106. @lissijean
⢠Running a test with a large audience.
⢠Trying to sell a feature or service before it is built,
but pretend it is already there.
⢠If you are concerned about sacriďŹcing brand.
When to use Wizard of Oz.
110. @lissijean
The Good The Bad
⢠Just a pitch, don't need to
reďŹne the whole idea
⢠Can launch in a matter of
minutes
⢠MOST PEOPLE FORGET
THEY NEED TO DIRECT
PEOPLE HERE THROUGH
MARKETING.
Landing Page
111. @lissijean
⢠Looking for initial customers to test.
⢠Trying to gauge how much interest there is
in the idea.
⢠Great way to pitch to a large audience.
When to use Landing Page.
114. @lissijean
The Good The Bad
⢠Can demonstrate
complicated things.
⢠Show a prototype before
producing them all.
⢠More complicated to put
together.
⢠Needs to be a certain
amount done before you can
make the video.
Videos
115. @lissijean
⢠If your product does something very easily.
⢠When your product sounds complicated.
⢠When people need to see it to believe it.
When to use Videos.
120. @lissijean
Choose an MVP strategy
and plan out a test.
30 minutes
⢠What you are trying to learn?
⢠Explain every little detail of the test.
⢠What are you measuring?
⢠Minimum success criteria.
121. @lissijean
Resources
Access to 2 Macyâs stores
Access to Macyâs online page
!
3 Store Interns $30,000 salary each
10 Sales Associates In Store $40,000 salary each
5 Developers $100,000 salary each
1 Designer $100,000 salary
Yourself $100,000 salary