Hamilton Grammar Business Management S6

1. DIAGEO

3. The History Diageo is a relatively new company, formed in 1997 with a merger between Guinness plc and Grand Metropolitan plc. They did not begin wholly alcohol based, before 2002 Diageo also owned Burger King which was sold to the American based company Texas Pacific. Also they sold Pillsbury, a baking company, to General Mills in 2000

5. The Global Company Diageo has a HUGE global market spreading over 180 countries and territories, across 4 geographical regions: Europe, North America, International and Asia Pacific. To date Diageo is worth 16 billion dollars.

9. Employees Diageo have 24,000 employees around the world both in the manufacturing side and the business side. As an alcohol company Diageo try their best to encourage their employees to set a good example and drink responsibly. Their employee policy is committed to ensuring that their employees understand the nature and effects alcohol. (Oh, and they get to learn how to pull a pint in their first week of work)

11. Up and Coming Diageo have recently announced that a new brewery is to be built in Ireland in recognition of Arthur Guinness. £520 million has been invested into the project by the company and they are hoping to have the brewery finished by 2011. 22 nd of September Diageo launched a new website designed to promote responsible drinking worldwide. DRINKiQ.com is looking to share programs and tools designed to fight alcohol misuse and help individuals make responsible choices about drinking.

12. Evaluation It is clear that Diageo is a thriving business which continues to grow and expand across the world. Diageo is the epitome of mixing business with pleasure but manage to carry it off and be sensible with it and try their best to make sure their customers do not abuse their products. Although with the recession and credit crunch Diageo’s share prices continue to rise with no real sign of stopping. In conclusion, they’re doing pretty well for themselves.

13. A Business Management Presentation By Melanie Robertson & Catriona Jack