2. 0
20
40
60
80
100%
2012 Revenue in $M
Revenue by Region
US 29%
Western Europe 25%
Asia/Pacific 16%
Japan 9%
Latin America 8%
Middle East & Africa 7%
Eastern Europe 4%
$3,304M
Canada 2%
Revenue by Region
Over 50% of revenue from US and Western Europe.
3. Revenue by Vertical
Financial Services 22%
Public Sector 20%
Manufacturing 19%
Communications 9%
Retail 9%
Services 7%
Utilities 5%
Transporation 4%
Healthcare 4%
Agriculture, Mining and Construction 1%
$3,304M
Revenue by Vertical Market
80% of revenue comes from 5 largest verticals.
Growth opportunities per sector:
• Add dedicated public sector sales
force
• Focus manufacturing sales on
China
• Healthcare should be an emerging
market worldwide
4. 0
20
40
60
80
100%
2012 Revenue by Vertical
Vertical Markets
Financial Services $730M
Public Sector $651M
Manufacturing $617M
Communications $292M
Retail $303M
Services $248M
Other Verticals $464M
$3,304M
Other Verticals
Utilities $167M
Transporation $144M
Healthcare $116M
Agriculture, Mining and Construction
$37M
$464M
Revenue by Vertical—Another View
Drilling down highlights healthcare and other smaller verticals.
5. Revenue Growth by Vertical
0
1,000
2,000
3,000
$4,000M
Revenue in $M
2009
Financial Services
$741M
Public Sector
$621M
Manufacturing
$634M
Communications $286M
Retail $307M
Services $243M
Utilities $163M
Transportation $146M
Healthcare $113M
Agriculture,Mining and
Construction $39M
$3,293M
2010
Financial Services
$775M
Public Sector
$657M
Manufacturing
$666M
Communications
$304M
Retail $321M
Services $258M
Utilities $173M
Transportation $154M
Healthcare $120M
Agriculture,Mining and
Construction $40M
$3,468M
2011
Financial Services
$711M
Public Sector
$627M
Manufacturing
$613M
Communications $286M
Retail $298M
Services $243M
Utilities $162M
Transportation $141M
Healthcare $113M
Agriculture,Mining and
Construction $36M
$3,230M
2012
Financial Services
$730M
Public Sector
$651M
Manufacturing
$617M
Communications $292M
Retail $303M
Services $248M
Utilities $167M
Transportation $144M
Healthcare $116M
Agriculture,Mining and
Construction $37M
$3,305M
-0.50%
-1.74%
1.59%
-0.90%
0.69%
-0.44%
0.68%
0.81%
-0.46%
0.88%
2009-2012
CAGR
Public sector had largest growth over the past 4 years.
6. Revenue Mix Change by Vertical 2009-
2012
0
20
40
60
80
100%
% of Revenue from Each
Vertical 2009-2012
2009
Financial Services 22.5%
Public Sector 18.9%
Manufacturing 19.3%
Communications 8.7%
Retail 9.3%
Services 7.4%
Utilities 4.9%
Transportation 4.4%
Healthcare 3.4%
Agriculture,Mining andConstruction 1.2%
$3,293M
2012
Financial Services 22.1%
Public Sector 19.7%
Manufacturing 18.7%
Communications 8.8%
Retail 9.2%
Services 7.5%
Utilities 5.1%
Transportation 4.4%
Healthcare 3.5%
Agriculture,Mining andConstruction 1.1%
$3,305M
Revenue mix relatively stable. Public sector only vertical that accounted for a
significantly larger proportion of revenue in 2012 when compared to 2009.
Financial services and manufacturing shrinking the most.
7. 0
20
40
60
80
100%
2012 Revenue by Region and Vertical
USA & Canada
Financial Services 27%
Public Sector 16%
Manufacturing 16%
Communications 8%
Retail 10%
Services 11%
Other 13%
$1,031M
Europe
Financial Services 28%
Public Sector 23%
Manufacturing 14%
Communications 6%
Retail 9%
Services 8%
Other 12%
$976M
Asia Pacific
Financial Services
15%
Public Sector 17%
Manufacturing 24%
Communications 11%
Retail 9%
Services 5%
Other 20%
$820M
Rest of
World
Financial
Services 13%
Public Sector
27%
Manufacturing
23%
Communications
13%
Retail 9%
Services 4%
Other 12%
$477M Total = $3,304M
Market Map by Region and Vertical
Opportunities in financial services and services in APAC and ROW.
8. 0.0
1.0
2.0
3.0%
Projected Growth Rate 2012-2016
2.5%
1.5%
1.1%
Public Sector
0.8%
Retail
0.5%
Manufacturing
0.4%
$120M $40M $140M $70M $200MMarket Size 2012
Financial
Services
Services
2.3%
Communications Other
$90M $160M
Projected Growth by Vertical Asia Pacific
Largest projected growth in financial services and services verticals.
9. 2
4
6
8
10%
Profit Margin by Region 2012
Asia/Pacific
9.7%
8.4%
Canada Western Europe
4.7%
US
4.1%
3.8%
$516M $305M $836M $958MMarket Size 2012
0
Japan
5.1%
Latin
America
Eastern
Europe
2.1%
Middle East
& Africa
1.2%
$75M $257M $141M $217M
Profitability by Region
Highest profit also in Asia/Pacific and Japan.
10. Impact of Proposed Changes
New campaigns in APAC could significantly increase profit over next two years.
300
310
320
330
340
350
360
$370M
Projected Profit 2012-2014
2012 Profit
$314M
Projected
Growth
$12M
APAC
Financial
Services
Campaign
$15M
2013 Profit
$341M
Projected
Growth
$14M
APAC
Services
Campaign
$8M
2014 Profit
$363M
Hinweis der Redaktion
Use a 100% stacked bar chart to take a key variable (e.g., revenue) and break it out by category (e.g., by region, vertical market product line or competitor).
You can use the ½ chart capability to place multiple charts on a slide or place a chart with text. Alter the chart margins and series gaps to widen the chart within the chart area. You can remove the X and Y axes from the chart for a cleaner look.
Use an ‘Other series’ to consolidate smaller segments and make the chart easier to read. Use an exploding segment to provide detail in the 100% stacked bar. The exploding segment can provide the detail for the other series or for any specific segment. You could, for example, break out manufacturing into components like auto, appliances and aerospace. Color can highlight a specific segment.
The stacked bar can show trends over time. Here we have revenue by year by vertical. The CAGR column allows you to quantify the growth rates. The red segment and bold CAGR number highlights the largest growth vertical.
The 100% stacked bar also can be used to track trends over time. In this case the trends are in revenue mix by vertical. You can see which verticals are growing or shrinking in importance over time.
The Marimekko chart shows drill down along two dimensions. In this case, revenue by region and vertical are presented. The number of regions and verticals was reduced to increase readability and to highlight trends. Make sure both region and vertical categories are mutually exclusive and completely exhaustive (“MECE”).
The Bar-mekko presents future growth opportunities. Growth is plotted on the Y axis and the width of the bars is proportional to the current revenue from each vertical. You can see if the high growth verticals are among your largest or smallest current markets. Add a data row to make it easier to present current market size.
You can also use the Bar-mekko to plot profit versus market size. Here we have current profit by region. We use color to highlight the highest profit regions.
The cascade chart presents the impact of proposed changes. In our example, we are proposing implementing two revenue generation campaigns. APAC financial services campaign will boost 2013 profit and APAC services will boost 2014 profit.