Companies looking to gain greater insight into the success of their corporate citizenship initiatives are turning to the logic model, a tool that accounts for both business and social impact. By bringing this evaluative framework to bear on future initiatives, corporate citizenship managers can link activities and inputs with short- and long-term outcomes to create meaningful change for both participants and the company. In this hands-on workshop, you will be introduced to the logic model and how to apply it to your corporate citizenship programs to show impact.
1. Measuring the Success of Your Corporate
Citizenship Programs
Susan L. Santos, PhD, MS, Senior Teaching Fellow, Boston College Center for Corporate Citizenship