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V I N T | Vision • Inspiration • Navigation • Trends




 BIG DATA
Sander Duivestein
V I N T | Vision • Inspiration • Navigation • Trends




@duivestein
V I N T | Vision • Inspiration • Navigation • Trends
V I N T | Vision • Inspiration • Navigation • Trends




from   ELECTRICITY to INFORMATION
V I N T | Vision • Inspiration • Navigation • Trends




INFORMATION is EMOTION
V I N T | Vision • Inspiration • Navigation • Trends




  1
ADDICTION
V I N T | Vision • Inspiration • Navigation • Trends




THE APP EFFECT
V I N T | Vision • Inspiration • Navigation • Trends




EVERYONE IS ADDICTED IN 2020
V I N T | Vision • Inspiration • Navigation • Trends




INFORMATION is the new HARD DRUG
V I N T | Vision • Inspiration • Navigation • Trends




INFORMATION is the new RELIGION
V I N T | Vision • Inspiration • Navigation • Trends




 2
CONTROL
V I N T | Vision • Inspiration • Navigation • Trends




RISE of the CONVERSATION SOCIETY
V I N T | Vision • Inspiration • Navigation • Trends




from MASS   MEDIA to MEDIA MESS
V I N T | Vision • Inspiration • Navigation • Trends




MARKETS are CONVERSATIONS
V I N T | Vision • Inspiration • Navigation • Trends




NEWS no longer BREAKS, it TWEETS
V I N T | Vision • Inspiration • Navigation • Trends




TWITTER is a HUMAN SEISMOGRAPH
V I N T | Vision • Inspiration • Navigation • Trends




WHO’S IN CONTROL?
V I N T | Vision • Inspiration • Navigation • Trends
V I N T | Vision • Inspiration • Navigation • Trends
V I N T | Vision • Inspiration • Navigation • Trends




THE DARK SIDE OF SOCIAL MEDIA
V I N T | Vision • Inspiration • Navigation • Trends
V I N T | Vision • Inspiration • Navigation • Trends




ATTENTION IS SCARCE
V I N T | Vision • Inspiration • Navigation • Trends




INFORMATION OVERLOAD
V I N T | Vision • Inspiration • Navigation • Trends




   3
ENGAGEMENT
V I N T | Vision • Inspiration • Navigation • Trends




WE THE WEB
V I N T | Vision • Inspiration • Navigation • Trends




7 BILLION PEOPLE
V I N T | Vision • Inspiration • Navigation • Trends




DIGITAL FOOTPRINT
V I N T | Vision • Inspiration • Navigation • Trends




WE ARE ALL CONNECTED
V I N T | Vision • Inspiration • Navigation • Trends




INTERNET OF THINGS
V I N T | Vision • Inspiration • Navigation • Trends




REALTIME is the NEW PRIME TIME
V I N T | Vision • Inspiration • Navigation • Trends




                    MECHANICAL AGE OF
We are moving from the
SPEED into the DIGITAL AGE OF REAL TIME.
V I N T | Vision • Inspiration • Navigation • Trends




Water    1768   1793   1829
Steam    1829   1848   1873
Oil      1875   1893   1918
Energy   1908   1929   1974
ICT      1971   2008     ?
NBIC
GDP
                                               ICT
                                   Energy
                                                       6
                          Oil
                                                5
                                       4
           Steam
                          3            1971
Water
               2                1908

  1                1875
                                   Atoms      Bits
        1829
1771
                                                     Time
V I N T | Vision • Inspiration • Navigation • Trends




 We are moving away from a world of

ATOMS towards a world of BITS.
V I N T | Vision • Inspiration • Navigation • Trends




DATA is the NEW OIL
WEB OF PAGES   WEB OF PEOPLE   WEB OF THE WORLD
 LINK GRAPH    SOCIAL GRAPH     INTEREST GRAPH
   GOOGLE        FACEBOOK           TWITTER
V I N T | Vision • Inspiration • Navigation • Trends
DIKW+ HIERARCHY

                                    ENLIGHTENMENT    HOW CAN I MAKE IT HAPPEN?
UNDERSTANDING  CONTEXT



                          FUTURE
                                       WISDOM        WHAT IS LIKELY TO HAPPEN?


                                      KNOWLEDGE      WHAT IS HAPPENING?
                          PAST




                                     INFORMATION     WHY DID IT HAPPEN?


                                        DATA         WHAT HAPPENED?
V I N T | Vision • Inspiration • Navigation • Trends
V I N T | Vision • Inspiration • Navigation • Trends




 4
POST-PC
V I N T | Vision • Inspiration • Navigation • Trends




INFORMATION at your FINGERTIPS
V I N T | Vision • Inspiration • Navigation • Trends




HUMAN BODY is the CONTROLLER
V I N T | Vision • Inspiration • Navigation • Trends




BRAIN INTERFACES
V I N T | Vision • Inspiration • Navigation • Trends




INFORMATION gets under our SKIN
V I N T | Vision • Inspiration • Navigation • Trends




TECHNOLOGY is an EXTENSION OF MAN
V I N T | Vision • Inspiration • Navigation • Trends




  All media are extensions of some human faculty.
Mental or physical. The wheel is an extension of the
foot. Book is an extension of the eye. Clothing is an
     extension of the skin. Electric circuitry is an
    extension of the central nervous system. The
  extension of anyone's sense, displaces the other
senses and alters the way we think. The way we see
 the world and ourselves. When these changes are
                 made, men change.
V I N T | Vision • Inspiration • Navigation • Trends




SINGULARITY is NEAR
V I N T | Vision • Inspiration • Navigation • Trends




   5
CONCLUSION
V I N T | Vision • Inspiration • Navigation • Trends




PEOPLE of the SCREEN
V I N T | Vision • Inspiration • Navigation • Trends




INNOVATE and EXPERIMENT
V I N T | Vision • Inspiration • Navigation • Trends




QUESTIONS
V I N T | Vision • Inspiration • Navigation • Trends




@duivestein

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Big Data 2011

  • 1. V I N T | Vision • Inspiration • Navigation • Trends BIG DATA Sander Duivestein
  • 2. V I N T | Vision • Inspiration • Navigation • Trends @duivestein
  • 3. V I N T | Vision • Inspiration • Navigation • Trends
  • 4. V I N T | Vision • Inspiration • Navigation • Trends from ELECTRICITY to INFORMATION
  • 5. V I N T | Vision • Inspiration • Navigation • Trends INFORMATION is EMOTION
  • 6. V I N T | Vision • Inspiration • Navigation • Trends 1 ADDICTION
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  • 8. V I N T | Vision • Inspiration • Navigation • Trends THE APP EFFECT
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  • 10. V I N T | Vision • Inspiration • Navigation • Trends EVERYONE IS ADDICTED IN 2020
  • 11. V I N T | Vision • Inspiration • Navigation • Trends INFORMATION is the new HARD DRUG
  • 12. V I N T | Vision • Inspiration • Navigation • Trends INFORMATION is the new RELIGION
  • 13. V I N T | Vision • Inspiration • Navigation • Trends 2 CONTROL
  • 14. V I N T | Vision • Inspiration • Navigation • Trends RISE of the CONVERSATION SOCIETY
  • 15. V I N T | Vision • Inspiration • Navigation • Trends from MASS MEDIA to MEDIA MESS
  • 16. V I N T | Vision • Inspiration • Navigation • Trends MARKETS are CONVERSATIONS
  • 17. V I N T | Vision • Inspiration • Navigation • Trends NEWS no longer BREAKS, it TWEETS
  • 18. V I N T | Vision • Inspiration • Navigation • Trends TWITTER is a HUMAN SEISMOGRAPH
  • 19. V I N T | Vision • Inspiration • Navigation • Trends WHO’S IN CONTROL?
  • 20. V I N T | Vision • Inspiration • Navigation • Trends
  • 21. V I N T | Vision • Inspiration • Navigation • Trends
  • 22. V I N T | Vision • Inspiration • Navigation • Trends THE DARK SIDE OF SOCIAL MEDIA
  • 23. V I N T | Vision • Inspiration • Navigation • Trends
  • 24. V I N T | Vision • Inspiration • Navigation • Trends ATTENTION IS SCARCE
  • 25. V I N T | Vision • Inspiration • Navigation • Trends INFORMATION OVERLOAD
  • 26. V I N T | Vision • Inspiration • Navigation • Trends 3 ENGAGEMENT
  • 27. V I N T | Vision • Inspiration • Navigation • Trends WE THE WEB
  • 28. V I N T | Vision • Inspiration • Navigation • Trends 7 BILLION PEOPLE
  • 29. V I N T | Vision • Inspiration • Navigation • Trends DIGITAL FOOTPRINT
  • 30. V I N T | Vision • Inspiration • Navigation • Trends WE ARE ALL CONNECTED
  • 31. V I N T | Vision • Inspiration • Navigation • Trends INTERNET OF THINGS
  • 32. V I N T | Vision • Inspiration • Navigation • Trends REALTIME is the NEW PRIME TIME
  • 33. V I N T | Vision • Inspiration • Navigation • Trends MECHANICAL AGE OF We are moving from the SPEED into the DIGITAL AGE OF REAL TIME.
  • 34. V I N T | Vision • Inspiration • Navigation • Trends Water 1768 1793 1829 Steam 1829 1848 1873 Oil 1875 1893 1918 Energy 1908 1929 1974 ICT 1971 2008 ?
  • 35. NBIC GDP ICT Energy 6 Oil 5 4 Steam 3 1971 Water 2 1908 1 1875 Atoms Bits 1829 1771 Time
  • 36. V I N T | Vision • Inspiration • Navigation • Trends We are moving away from a world of ATOMS towards a world of BITS.
  • 37. V I N T | Vision • Inspiration • Navigation • Trends DATA is the NEW OIL
  • 38. WEB OF PAGES WEB OF PEOPLE WEB OF THE WORLD LINK GRAPH SOCIAL GRAPH INTEREST GRAPH GOOGLE FACEBOOK TWITTER
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  • 40. V I N T | Vision • Inspiration • Navigation • Trends
  • 41. DIKW+ HIERARCHY ENLIGHTENMENT HOW CAN I MAKE IT HAPPEN? UNDERSTANDING CONTEXT FUTURE WISDOM WHAT IS LIKELY TO HAPPEN? KNOWLEDGE WHAT IS HAPPENING? PAST INFORMATION WHY DID IT HAPPEN? DATA WHAT HAPPENED?
  • 42. V I N T | Vision • Inspiration • Navigation • Trends
  • 43. V I N T | Vision • Inspiration • Navigation • Trends 4 POST-PC
  • 44. V I N T | Vision • Inspiration • Navigation • Trends INFORMATION at your FINGERTIPS
  • 45. V I N T | Vision • Inspiration • Navigation • Trends HUMAN BODY is the CONTROLLER
  • 46. V I N T | Vision • Inspiration • Navigation • Trends BRAIN INTERFACES
  • 47. V I N T | Vision • Inspiration • Navigation • Trends INFORMATION gets under our SKIN
  • 48. V I N T | Vision • Inspiration • Navigation • Trends TECHNOLOGY is an EXTENSION OF MAN
  • 49. V I N T | Vision • Inspiration • Navigation • Trends All media are extensions of some human faculty. Mental or physical. The wheel is an extension of the foot. Book is an extension of the eye. Clothing is an extension of the skin. Electric circuitry is an extension of the central nervous system. The extension of anyone's sense, displaces the other senses and alters the way we think. The way we see the world and ourselves. When these changes are made, men change.
  • 50. V I N T | Vision • Inspiration • Navigation • Trends SINGULARITY is NEAR
  • 51. V I N T | Vision • Inspiration • Navigation • Trends 5 CONCLUSION
  • 52. V I N T | Vision • Inspiration • Navigation • Trends PEOPLE of the SCREEN
  • 53. V I N T | Vision • Inspiration • Navigation • Trends INNOVATE and EXPERIMENT
  • 54. V I N T | Vision • Inspiration • Navigation • Trends QUESTIONS
  • 55. V I N T | Vision • Inspiration • Navigation • Trends @duivestein