iSkyTracker - The First Low-cost Mobile Satellite Internet Provider

1. iSkyTracker
The First Low-cost Mobile Satellite Internet Provider

2. Challenge
Boring pastime during
Long-distance and International
Ground and Water trips
on Coaches, RV, Trains and Yachts
out of Wireless Data Coverage by 2G/3G/4G or WiFi

3. Today satellite solutions
– Standard fixed satellite Internet/TV kits installing by specialists on the
wall or roof of the building
• connection to one or limited number of satellites
• specialist work needed, not working in motion
– Mobile automatic satellite systems based on precisely moving parabolic
dish or flat antennas for cars, trains and marine ships
• single connection to automatically find satellite
• not all working in motion
• high wind-load
• form factor: standard dish antenna or thick box (8”-12”)
• price: from $2000 up to $30 000 (different systems/different countries)

4. HW solution
Today Automatic Satellite System Today iSkyTracker prototype

5. iSkyTracker HW solution
antenna
iSkyTrackercontrol and system
block
+
Wi-Fi and other interfaces
+

6. Solution
iSkyTracker
Coach &
bus travel
Recreational vehicle
& car
Train
Yacht
Wireless & Cable
end-user terminals
Any social communication
services

7. Solution details
•Works in-motion
• During long-distance and international ground or water trips
• No any roaming payments
• Out of fixed and cellular (2G/3G/LTE) networks coverage
• Improved end-user quality by using different satellites connections
• Cable or wireless interfaces for end-user equipment
• Slim box, easy mounting, low wind load
• Low production cost - $1000

8. Team core and Advisory board
Maxim Shuralev, PhD, CEO
10 years of experience in research&development and management of antenna systems projects. 2 patents
Arthur Roberts, leading engineer
20 years of experience in research&development of radio-electron systems. 11 patents
Maxim Sokolov, PhD, hardware engineer
10 years of experience in research&development of microprocessor architectures
Andrey Eltsov, software engineer
10 years of experience in software development for telecommunication solutions
Diana Arutunova, marketing and business development
5 years of experience by business development and marketing consultant in telecommunications
Alex Kosik, mentor in CEO coaching
serial entrepreneur (USA, Russia)
Oleg Kraus, mentor in business model developing and product placement strategy
serial entrepreneur, business development (Russia)
John Baby, mentor in CEO coaching
serial entrepreneur (Singapore)
Mikhail Zakharevich, mentor in marketing
“Innovation commercialization center” CEO (Russia)
TeamcoreAdvisoryboard
TechnologyBusiness

9. Project history
«Hardware-based CIL-machine»
Microsoft Research grant (Redmond, WA, USA, 2004-2005)
«Low-cost adaptive antenna for Wi-Fi solutions in rural regions»
project at Intel Berkeley, CA, USA, 2005-2011
iSkyTracker is a resident of Skolkovo, Russian StartUp Index - BB
iSkyTracker is a winner of BIT-2012 (Business of Innovation Technologies)
and participant of Intel Global Challenge 2012 (Berkeley, CA)

10. Market size
• Satellite communications market revenue have grown more than 2.7
times over the past 10 years and reached $168 billion *
– Ground support equipment >30%
– Satellite services >60%
• There are 120 millions registered satellite TV services subscribers in the world **
• iSkyTracker equipment accumulated market size *** is about 2-3.5 billions $:
– Vehicle and bus systems ~1-2 billions $
– Marine systems ~1-1.5 billions $
• Planned market share in 3 years after sales start is upto 15% ($300M-$500M) or
more than 200 thousand iSkyTrackers per year .
* Alan Furnye-Sikr, Tendency of space business – Russia and Europe. http://community.sk.ru/opus/space/f/81/t/2167.aspx
** J’son & Partners Consulting “World satellite TV market" http://www.content-review.com/articles/14818/
*** http://www.bit-konkurs.ru/Prosmotr_zajavki/361e3c24-4e88-457f-98a9-27bcfa01b981

11. Go to market strategy & Partners
Adds: Organizations responsible for elimination of emergencies and natural
disasters consequences
(where other communication infrastructure has been destroyed or totally absent)
1. Travel companies (Bus / Train (РЖД))
• Added value for the tourists during the trip outside cellular network coverage
2. Satellite TV and Internet operators
• New niches subscribers and expanded geographical request
• Better channels utilizing
• Negotiations are planned to the end of the next year
3. Tuning studios
• One of the tuning options
• Brabus (Mercedes), Hartge (BMW) etc. – planned for contact
4. Vehicle and marine ships dealers
• An additional option for cars/yachts
• Negotiations with Daimler and Audi dealers are in progress
4. Sales via Internet site www.iSkyTracker.com

12. Solution scheme
Satellite capacity (leasing)
Earth station
(leasing)VSAT HUB
(iSkyTracker
property)
Internet access
(fixed line leasing)
Coaches and
intercity busses
(customers property)
End-users inside connected
via WiFi
iSkyTracker equipment
on bus/train roof (for free)

13. Income flow
B2C scenario
•iSkyTracker installs the
equipment for FREE
•Travel company or bus, train,
etc. owner is NOT paying ANY
FEE
•Just passengers, who uses
Internet access, pay fee
–coach bus = 1$/sit/day
–intercity minibus = 1,5$
–coach train = 1$/sit/day
–sleeping train=1,5$/sit/day
(Current Sapsan fee – 2$/hour
for areas with 3G coverage)
•If duration of the trip is less than 24
hours, the fee is proportionally less
B2B scenario 1
•iSkyTracker installs the
equipment for FREE
•Travel company or bus, train,
etc. owner is paying fixed
monthly fee ~$500
–coach bus (50 sit.) =
33¢/sit/day
–intercity minibus (20 sit.)=
82¢/sit/day
–coach train (60 sit.) =
28¢/sit/day
–sleeping train (36 sit.) =
46¢/sit/day
•Passengers have FREE
access
B2B scenario 2
•iSkyTracker installs the
equipment for FREE
•Travel company or bus, train,
etc. owner is NOT paying ANY
FEE
•Passengers have FREE
access (1 min advertising
video for 30 min sessions)
•Advertisers are paying for 1
min advertizing video per each
30 min of session
–30 000 – 40 000 views per
month
–1-2¢ per view

14. -5
5
15
25
35
45
55
65
Q1'1 Q2'1 Q3'1 Q4'1 Q1'2 Q2'2 Q3'2 Q4'2 Q1'3 Q2'3 Q3'3 Q4'3 Q1'4 Q2'4 Q3'4 Q4'4 Q1'5 Q2'5 Q3'5 Q4'5
Balance,M$
Market share in 5 years = 20% (18K busses)
Market share in 5 years = 15% (13,5K busses)
Market share in 5 years = 10% (9K busses)
Cash flow
Prototype development ($477K)
Prototype laboratory testing ($403)
Prototype field testing ($320)
Design and manufacturing development
Infrastructure building & leasing ($1200K)
Presale start ($300K per quarter)
Production & Sales start
(Buses business case for Russia)

15. -100
-90
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0
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Q1'1 Q2'1 Q3'1 Q4'1 Q1'2 Q2'2 Q3'2 Q4'2 Q1'3 Q2'3 Q3'3 Q4'3 Q1'4 Q2'4 Q3'4 Q4'4 Q1'5 Q2'5 Q3'5 Q4'5
Balance,M$
iSkyTracker cost = $1000
Production cost = $4860
Competitors cost = $10 000
Balance for iSkyTracker ($1000 cost)
Balance for current competitors ($30K cost)
$4860 – production cost
for break-even in 5 years
Cash flow
(Buses business case for Russia)

16. Business model with Partners
iSkyTracker
iSkyTracker ltd.
Partner Satellite
Provider
Partner examples:
•RTComm, Russia
•Eutelsat, EU
Travel company
Tourists
iSkyTracker ltd. provides end-user services:
equipment, services and trafficSatellite provider sell traffic
and other satellite services
to iSkyTracker ltd.
Travel companies
provide added value
for their customers
for free or low-price
during travel

17. iSkyTracker
Connect
Wherever
Whenever
Whatever
iSkyTracker
Connect
W
W
W
you want! Maxim Shuralev
+7 (915) 420 2621
maxim.shuralev@gmail.com
www.iSkyTracker.com