This document provides an overview of key aspects of marketing and sales for professional development. It discusses recognizing customer desires, creating strategic marketing plans, understanding ideal clients and their challenges, packaging products and services, using calls to action, networking, building strategic alliances, developing websites and social media presence, being a good referral partner, and holding workshops to educate potential clients. The overall message is that marketing should focus on educating and serving customers rather than directly selling to them.

1. Professional
Development
Part
2
of
6
Marketing and Sales

2. Wheel
Of
Business
Opera8ons
Management
Marke8ng
&
Sales
Emo8onal
Intelligence
Leadership
Strategic
Thinking
&
Planning

3. Marke8ng
&
Sales
• Recognizing Market desires
• Identifying Marketing
opportunities
• Creating a strategic plan of
activity

4. Client
Profile
• Knowing
your
Ideal
Average
Client
• Understanding
their
Challenges
• Able
to
Show
your
Ability
to
Solve
it

5. Products
&
Packaging
• Make
the
‘intangible
–
tangible’
• How
are
your
compe8tors
packaging
their
product?
• How
does
your
Market
want
to
receive
it?
EG
Manuals,
Workbooks,
Workshops?

6. Call
To
Ac8on
• Understand
the
power
of
the
Call
to
Ac8on
• Elicits
a
Response
• Gets
them
to
a
small
yes
• Is
your
Marke8ng
Material
establishing
a
Call
to
Ac8on
• What
is
a
desirable
Call
to
Ac8on
for
your
Market?

7. Be
aware
that
you
need
to
stop
keeping
yourself
a
secret
Focus
on
‘GeUng
out
There’
regularly
Don’t
Market
to
‘Get’
–
Go
to
market
to
‘Give
GeUng
out
there
-­‐
How
are
you
doing
this?

8. Networking
• Networking
to
Build
Client
Rela8onships…
• Don’t
go
to
‘pick-­‐up’
clients
• Connect
with
people
who
are
in
your
market
and
offer
them
something
cool
• Keep
them
plugged
in
with
what
you
are
doing

9. Strategic
Alliances
Networking to Establish
Strategic Alliances…
Don’t
just
focus
on
‘client’s’
look
for
people
who
have
access
to
your
clients
EG
If
your
in
the
business
coaching
space,
connect
with
Accountants,
Book-­‐
keepers,
Financial
Planners
etc

10. Website
• Building a Website with Opt-In forms…
o A website should just be a pretty thing to look at
o If the come and then go, then it’s not serving a
purpose
o Make sure you have an Opt-In form so they can
leave their details in exchange for something
valuable

11. Social
Media
Engaging your Marketing with Social Media…
o Look for ways to engage your market on Social Media
o Using Linkedin’, YouTube, Facebook, Twitter
o Blend posts with: Tips, Quotes and Discussions

12. Referral
Partner
Being a Good Referral
Partner (both ways)
o Be A Good Referrer – always be on
the look out to connect people
o Build your ‘circle of friends’ so that
you have good quality people to refer
to
o Have good referral incentives to
people that refer to you e.g. Value
Adding material to the referrer and the
client

13. WORKSHOPS !
• Holding Workshops and Serving your
Marketing
o Host a workshop to people you have made
connections with
o Give them high quality material
o Don’t go to sell, go to educate and serve. Trust that
the message will spread and clients will come.

14. Ques8ons
and
Answers
Questions, Comments or Clarification?
Contact Maverick Mentoring For Business
Email: peter@maverickmentoringforbusiness.com.au
Phone: 61 3 9005 8275