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CFO and Stakeholders 
 As soon as a CFO takes over the reins, he/she has to 
forge healthy relationships with the CEO, the Board of 
Directors, colleagues and staff. Delay or dormancy in 
establishing good relations with stakeholders can 
jeopardize not only their financial agenda but also their 
career. 
 I’ll try to offer 3 helpful guidelines on how CFOs can turn 
unfamiliar stakeholders into loyal allies even as the 
clock is ticking.
1) Listen 
 Listening is the key to establishing good relationships, both 
personal and professional. Spend some time keenly listening for 
both direct demands and subtle indicators to understand what 
exactly the stakeholders need and what they would rather avoid. 
 Eg: a business head may need data interpretation from your team 
to make better decisions for his own team's tasks. The CIO may 
want a flexible mindset to ROI so he/she may optimally harness 
technology to produce tangible results in the long run. Listening 
helps you gather information to strengthen your own 
 The process of listening may begin with asking questions - 
individually, through group discussions or questionnaires. But 
remember that it is often difficult for stakeholders to put exactly 
what they want - or don't - in so many words.
2) Talk so that They May Listen 
 Different individuals have different styles of grasping what they hear 
and responding to it. Learn to adapt your communication 
accordingly. 
 For instance, some individuals prize logic and systems. They may 
have an analytical and practical approach, preferring to get to the 
point over small talk and aggressively focusing on achieving 
objectives. It is best to keep your conversation with them clear, 
concise and direct, avoiding sentimentality, and respecting them as 
leaders.
3) Lead 
 The most effective leaders are ones who are followed even 
without having formal designations. You must lead despite 
having one. 
 Use your resources to the optimum to achieve this goal. Your 
position could help you get recognized and heard; but 
employ your interpersonal skills to attract support. 
 others with your far-sightedness, integrity and commitment to 
quality. 
 Finally, reward a job well done by expressing gratitude and 
giving greater autonomy.
Finally… 
 Understanding your stakeholders' needs, 
communicating your expectations effectively and 
leading beyond formal authority will help you turn 
them into loyal supporters to drive your organization 
towards profitability and sustainability.
Maureen O'Connell 
Maureen O’Connell is the current Executive VP, 
CFO and CAO of Scholastic Corporation. When not 
working, Maureen loves running, Skiing, Scuba 
Diving or Travelling.

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How CFO's Can Turn Stakeholders Into Allies - By Maureen O'Connell

  • 1.
  • 2. CFO and Stakeholders  As soon as a CFO takes over the reins, he/she has to forge healthy relationships with the CEO, the Board of Directors, colleagues and staff. Delay or dormancy in establishing good relations with stakeholders can jeopardize not only their financial agenda but also their career.  I’ll try to offer 3 helpful guidelines on how CFOs can turn unfamiliar stakeholders into loyal allies even as the clock is ticking.
  • 3. 1) Listen  Listening is the key to establishing good relationships, both personal and professional. Spend some time keenly listening for both direct demands and subtle indicators to understand what exactly the stakeholders need and what they would rather avoid.  Eg: a business head may need data interpretation from your team to make better decisions for his own team's tasks. The CIO may want a flexible mindset to ROI so he/she may optimally harness technology to produce tangible results in the long run. Listening helps you gather information to strengthen your own  The process of listening may begin with asking questions - individually, through group discussions or questionnaires. But remember that it is often difficult for stakeholders to put exactly what they want - or don't - in so many words.
  • 4. 2) Talk so that They May Listen  Different individuals have different styles of grasping what they hear and responding to it. Learn to adapt your communication accordingly.  For instance, some individuals prize logic and systems. They may have an analytical and practical approach, preferring to get to the point over small talk and aggressively focusing on achieving objectives. It is best to keep your conversation with them clear, concise and direct, avoiding sentimentality, and respecting them as leaders.
  • 5. 3) Lead  The most effective leaders are ones who are followed even without having formal designations. You must lead despite having one.  Use your resources to the optimum to achieve this goal. Your position could help you get recognized and heard; but employ your interpersonal skills to attract support.  others with your far-sightedness, integrity and commitment to quality.  Finally, reward a job well done by expressing gratitude and giving greater autonomy.
  • 6. Finally…  Understanding your stakeholders' needs, communicating your expectations effectively and leading beyond formal authority will help you turn them into loyal supporters to drive your organization towards profitability and sustainability.
  • 7. Maureen O'Connell Maureen O’Connell is the current Executive VP, CFO and CAO of Scholastic Corporation. When not working, Maureen loves running, Skiing, Scuba Diving or Travelling.