Prices, Promotions, Consolidations and more. All you need to prepare for mailing in 2013. Go to http://www.sourcelink.com/blog/rich-cicha/2013/01/23/webcast-2013-postal-prices-promotions-and-more! for the full webcast from our postal expert.

1. 2013 USPS
Updates
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Rich Cicha
Director, Client Postal Solutions

2. 2013 Postage Rate Increase
PAEA requirement – Rates cannot go up on average more than CPI
• Prices for all products
(Mailing and Shipping
services) will increase by
4-percent
• Prices for Mailing
Services, such as regular
letters and advertising
matter, will increase only
2.6-percent
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3. 2013 Postage Rate Increase
Average increase of 2.57%
Highlights of the increase:
• Letters (1oz.) – 1-cent increase to
46 cents
• Letters additional ounces –
unchanged at 20 cents
• Letters to all international
destinations (1oz.) - $1.10
• Postcards – 1-cent increase to 33
cents
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4. How can you minimize the increase?
Post Mailing Solutions can help…
• Take advantage of drop-
shipping discounts
• Consider commingling
• Consider co-palletization
and/or co-mailing
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5. Other ways to keep costs down?
Take advantage of the promotions being offered by the
USPS in 2013
• Mobile Coupon and Click to Call
• Earned value Reply Mail
• Emerging Technologies
• Picture Permit
• Product Samples
• Mobile “Buy it Now”
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6. Mobile Coupon and Click to Call
• Mobile Coupon
• Click to Call
• 2% upfront discount
Registration- Jan 15- April 30
Program Period- March 1-
April 30
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7. Earned Value Reply Mail
• Credit for BRM and
CRM counted
• Registered permits
required
• .o2 per piece discount
Registration- Jan 1- March 30
Program Period- April 1- June 30
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8. Emerging Technologies
• Near-Field
Communication
• Augmented Reality
• Authentication
• 2% overall discount
Registration begins June 1
Program Period- Aug 1- Sept 30
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10. Picture Permit
• Customized Permit
Indicia
• Pre-testing and design
approval required
• Per piece fee waived
Registration Begins June 1
Program Period- Aug 1- Sept 30
6 month lead time recommended
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11. Product Samples
• Mail containing
product samples
• Trial size to incite
purchase
• 5% off eligible postage
Registration begins May 1
Program Period- Aug 1- Sept 30
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12. Mobile Buy it Now
• Mobile barcode to
mobile optimized site
• Tangible items shipped
via USPS
• 2% off total purchase
Registration begins Sept 15
Program Period- Nov 1- Dec 31
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13. Extensive Postal losses
The USPS reported losses of over 16 Billion
Dollars in 2012
What will this
mean about
the future of
the USPS?
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14. Extensive Postal losses
• $11.1 billion from prefunding
retiree health benefits
• Prefunding – 70% of net loss
• $13.4 billion outside the control
of the Postal Service
• But… Revenue from package
service business increased by
$926 million
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15. What can be done?
• Congress pass comprehensive legislation to
move the Postal Service toward financial
health
• Provide business mailers with new
opportunities to connect
with customers in a more
individualized way.
• Allow USPS to determine
delivery frequency
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16. What can be done?
• Allow USPS to offer
non-postal products
and services
• Develop a more
streamlined
governance model
for USPS
• Resolving the overfunding of the Postal
Service’s obligation to the Federal
Employees’ Retirement System (FERS).
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21. Network Rationalization
What potential hurdles are there?
Delivery uncertainty
Changes in Service Standards
Campaign planning affected
What to do??
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22. Mail Tracking is becoming more
important than ever during this
era of consolidation
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23. Tracking by Drop Ship Location
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24. Individual Scan Detail
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25. Liked what you heard?
Please visit us at
www.sourcelink.com
for all things Postal
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