A quick overview of copyright and Creative Commons licensing for staff at Hutt City Library. The presentation includes open GLAM recommendations, and case studies of the National Library of New Zealand and Te Papa.

2. Our goal:
“Universal access to research
and education, full participation
in culture.”

3. More free More restrictive
1
1. Free Licences

4. 2. Projects

5. First point:
It’s becoming much easier to
access New Zealand’s cultural
heritage

7. Second point:
The technical barriers to access
and reuse are dropping

8. Third point:
This means you can't predict who
will do exciting things with your
work

9. Media Text Hack

10. CC Kiwi

11. Fourth point:
Obvious potential to disseminate
heritage items for reuse

12. Getty Museum
Closed:121 Purchases p/m
Open: 60,000 downloads p/m
Claude-Joseph Vernet
(French, 1714 - 1789)
A Calm at a
Mediterranean Port,
1770, The J. Paul
Getty Museum, Los
Angeles

13. Fifth point:
The legal barriers to dissemination
& reuse remain.

14. Copyright Graffiti Sign by Horia Varlan
CC-BY
https://flic.kr/p/7vBD4TCopyright

15. Copyright is very restrictive.
Automatic.
Applies online.
No 'c' required.
Lasts for 50 years after death.

16. Heald, Paul J., How Copyright Makes Books and Music Disappear (and How Secondary Liability Rules
Help Resurrect Old Songs) (July 5, 2013). Illinois Program in Law, Behavior and Social Science Paper
No. LBSS14-07; Illinois Public Law Research Paper No. 13-54. Available at SSRN:
http://ssrn.com/abstract=2290181 or http://dx.doi.org/10.2139/ssrn.2290181

17. Sixth point:
Usage rights statements are often
vague, overly restrictive & not
standardised across the sector

20. Seventh point:
Many heritage institutions feel
tension between kaitiaki and
reuse

21. “Grayson, Westley, Stanislaus County...” via US Nat. Archives
No Known Copyright
https://flic.kr/p/8UAPVTWhat to Do?.

22. Start from the other direction

23. First:
Clearly mark out-of-copyright
works as such.

24. Second:
Use Creative Commons licensing
for works with CC-friendly
donors

25. Add Creative Commons option to
donor/deposit agreements.

27. Third:
Works for which institution holds
copyright: use CC licensing

28. Wait. What is Creative Commons,
anyway?

29. Here's the pitch:
Creative Commons licences are
clear, simple, free, legally robust
and let you keep your copyright.

30. Public Domain
Few Restrictions

31. Public Domain
Few Restrictions
All Rights Reserved
Few Freedoms

32. Public Domain
Few Restrictions
All Rights Reserved
Few Freedoms
Some Rights Reserved
Range of Licence Options

33. Four Licence Elements

34. Attribution

35. Non Commercial

36. No Derivatives

37. Share Alike

38. Six Licences

39. More free More restrictive

40. Layers
Licence symboll
Human readable
Lawyer readable

41. Go to creativecommons.org/choose

42. https://docs.google.com/document/d/1cIW
mV5nCF8o97Nrb8wYZWfQ97FG-
4ylNuXezh2nlBBM/edit

43. Massed troops at a New Zealand Division thanksgiving service, World
War I. Ref: 1/2-013806-G. No known copyright.
http://natlib.govt.nz/records/22684353NLNZ; WW100

47. Man from the city, 1971, by Jan Nigro. Purchased 1971. Te Papa
(1971-0036-2)
Creative Commons BY-NC-ND 3.0 New Zealand licenceTe Papa

48. Te Papa Uses CC Licensed
works
Shining Bronze-Cuckoo, 2012.
Photograph by James Niland,
via Flickr. CC BY Generic 2.0
Images in blog posts
Te Papa’s websites
Powerpoint
presentations

49. But also
Musical tracks in exhibitions
Footage edited into films
In projects with community groups

50. Te Papa uses CC Licenses when
licensing
Podcasts on Rita Angus
available from:
http://
collections.tepapa.govt.nz/exhibitions/R

51. Copyright and Museums
http://
www.tepapa.govt.nz/NationalServices/Resour

55. http://journalsfromoceania.com/ngatu-the-tongan-tapa-a-bridge-betwe
Accessed 11.11.2014

56. “For decoupage on chest of
drawers”
Myrto’s invocation, by Walter Crane.
Gift of Archdeacon F.H.D. Smythe, 1957.
No Known Copyright Restrictons. Te Papa
(1957-0009-284)

57. “Searching for historical images of fish to
reproduce on pendants.”
Diodon sp (Tas) : Porcupine fish, 1870,
by Frank Clarke. Purchased 1921. No
Known Copyright Restrictions. Te Papa
(1992-0035-2278/70)

58. “As a desktop background”
Asplenium bulbiferum var. C, Kaipara,
1880,
by Herbert Dobbie. No Known Copyright
Restrictions. Te Papa (O.039637)

59. “Getting photos out of Collections Online can be
easier than Emu.”
William Colenso, circa 1880, maker unknown.
Purchased 1916. No Known Copyright
Restrictions. Te Papa (O.012380)

60. “To send to my boss. She loves cats and we
would also like to eventually share images from
our collection for download.”
Teapot, Germany, maker unknown.
CC BY-NC-ND licence. Te Papa
(CG001644)

63. New resources to help:
resources.creativecommons.org.nz
–Introductory paper
–Template policy (based on NLNZ)
–Brochure
–Poster
–Videos
–International best practice
–Case studies
–And more to come...

64. resources.creativecommons.org.nz
creativecommons.org.nz
@cc_aotearoa
matt@creativecommons.org.nz
groups.creativecommons.org.nz
Slides 19, 44-46: CC-BY Mark Crookston; NLNZ
Slides 48-62: CC-BY-NC-ND Victoria Leachman; Te Papa
This work is licensed under a
Creative Commons Attribution 4.0
International License.