Ross Jeffries

1. Black Hat Secrets Of
Persuasion Mastery
Bare-Knuckle, Street Fight Persuasion Methods
To Close The Deal And Bank The Cash

2. Principle One: Your State Is The Most
Important Element Of Any Persuasion
All of your abilities are dependent on your state -
as are all decisions!

3. The elements of state:
Physiology
1. Breathing
2. Posture
3. Where you put your attention

4. Belief #1 Of A Black-Hat Persuader
I’m interested in the sale, but I am invested in my skills

5. Belief 2:Any Objection Is The Sound Of A
Wallet Asking For Help To Be Opened

6. Belief 3: I Seldom Take A Person’s First
Decision As Written In Stone.
I seldom take a person’s first decision as written in stone; it’s almost
always a reflection of what they are thinking, feeling or believing in that
moment. So it’s almost always subject to change.

7. Belief 4: Anything someone gives me is just
information I can use to close the deal.

8. Belief 5: Be Ready For People’s Knee-Jerk
Auto Pilot “Stall” Or “No”

9. Fill in the blank
It’s too _______
I’ll have to _______ about it some more.
I’m not ________ right now.
We _______ have a supplier (realtor, agent, lawyer etc.)

10. Black Hat Tool: Mind Zap Their Auto Pilot And Take
Control Of The Situation Using The Reframe ”Up Until
Now”
These “magic” words maintain rapport with the
prospect’s unconscious mind by appearing to be
acknowledging the problem, while, in reality, putting it
solidly into the past, thus creating amnesia for it.

11. Up Until Now...
I can see that up until now, that has been an important
thought and I have to respect that’s been so. At the
same time as someone who wants the best, can you
give me about 3 minutes to show you a way to think
things differently?

12. Principle 3: Grab Their Unconscious By The Throat
Instead Of Relying On Facts, Figures And Data

13. Tool: Trance Words And Phrases
Trance words and phrases lead and stimulate the part of the brain that
is operating on visual imagery, imagination and fantasy and bypass the
“facts and figures” brain.
Facts and figures are important, necessary and ought to be true and
accurate but they are the icing and not the cake.

14. Example: “Find Yourself”
“If you were to find yourself NOW making a great decision today,
would you be happy knowing all of the reasons, or would you just be
ok realizing how good you feel about this NOW?”
“As you find yourself getting more excited about what I have to say, it’s
not necessary to find yourself compelled to NOW want even more.”

15. Example: “Find your own reasons”
“I invite you to find your own reasons as we talk today, to discover why
this is something you might want to do.”

16. Another Sneaky Tool: Agreement Frames
• Agreement frames allow us to destroy any objection
by appearing to agree while at the same time actually
totally redirecting the other person’s thought
processes(and hence controlling their decisions)

17. Here’s how agreement frames work:
• Them: “It’s just too high a price”
• You: “I agree it seems quite high. And that’s because you
want the best and won’t settle for anything less. Shall we
get that order form ready?.’”
• Them: “I’m not satisfied with these numbers.”
• You: “I agree it seems that way. And that’s because you
haven’t calculated the way I’m going to show you now..let’s
have a quick look at it this way instead.”

18. The Formula For Agreement Frames:
•I agree that it seems x(x = their own word or
words for the problem)
•Linkage words: “And that’s because:
•Reframe: The direction you want their thinking
to go

19. You can also use agreement frames without
objections to pre-frame the discussion
• “I agree that getting the best bang for your buck is important. And
that’s because you want to be able to laugh to yourself when you
drive your new car off the lot today knowing you’ve beaten the pants
off us . So forget that sticker rubbish, for now. Let’s find out what
you’re looking to get in a car.
• I agree that hiring me for a training your team would be an
absolutely great decision. And that’s because you can easily imagine
the huge ROI you’ll enjoy!

20. To talk to me more about trainings, talks and
presentations:
Go to: http://www.rossjeffrieslive.com
Or feel free to call me for any reason at:
310-717-6253. I’m happy to chat.