Presentation prepared and presented by Nicole Sallie Franklin and Elizabeth Rucki at Indie Publishing Austin on June 12, 2016.
This will be a high-level overview of the benefits and challenges of publishing on your own vs. partnering with a traditional publisher.
Description of the Event:
We will also review a selected portion of a sample contract to highlight clauses and language you should be on the lookout for when signing a publishing contract.
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Nicole Sallie Franklin graduated from Texas Wesleyan Law School (now Texas A&M Law School) with a Certificate in Intellectual Property. Nicole serves as Website Officer of the IP Section of the State Bar of Texas. She has also served as an IP mentor for Rampcorp and Avinde, both Austin-based start-up accelerators for women entrepreneurs.
Nicole co-authored “Protecting Your Ideas: An Overview of Intellectual Property Law,” an educational article for the State Bar of Texas, in collaboration with the Texas Young Lawyers Association. In 2013, Nicole was a featured presenter on copyright and trademark law for the Independent Fashion Bloggers Conference in New York and participated as a trademark mentor at the 2015 and 2016 SXSW Interactive Festival. For over 5 years, Nicole has owned and authored Thread Conscious, a fashion and lifestyle blog.
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Elizabeth Rucki practices in all areas of intellectual property law, including the clearance, prosecution, protection, enforcement and licensing of trademarks, trade dress, copyrights and design patents. Ms. Rucki has represented and advised clients on these issues in various industries, including food and beverage, energy, telecommunications, oil and gas, semi-conductor, medical, real estate, home furnishings, dental, apparel, rail transport and personal care products. Ms. Rucki has also handled UDRP proceedings and internet domain name disputes, and advised clients on website terms of use and privacy policies. Ms. Rucki further manages the day-to-day global trademark portfolios for several major clients in a variety of industries and fields, and counsel clients with respect to foreign trademark clearance, prosecution and enforcement. She also has experience representing clients in opposition and cancellation proceedings before the Trademark Trial and Appeal Board, and in litigation proceedings in state and federal court.
Original Meetup event:
http://www.meetup.com/Indie-Publishing-Austin/events/229938746/
Indie Pub Austin: http://www.meetup.com/Indie-Publishing-Austin/
2. BAKER BOTTS
Greeting / Introductions
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Elizabeth King Rucki Nicole Sallie Franklin
Elizabeth.Rucki@bakerbotts.com texasiplaw@outlook.com
(formerly Elizabeth Stanley)
**The information presented herein shall not constitute legal advice; any third
parties referenced in this presentation are not endorsed by Baker Botts or the
individual presenters
3. BAKER BOTTS
Overview of Presentation
Copyright Overview - The Basics
Using a Traditional Publisher: Legal Issues
Key Things to Remember When Negotiating Publishing
Agreements
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03
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02 Self-Publishing: Benefits vs. Challenges & Legal Issues
5. BAKER BOTTS
Copyright Law: What does it Protect?
• "Original works of authorship fixed in a tangible medium of expression"
– Includes: Literary, dramatic, musical, and artistic works, such as poetry, novels,
movies, songs, computer software, and architecture
• Copyright law protects:
– Literary works (including computer programs)
– Musical works (including accompanying lyrics)
– Dramatic works (including accompanying music)
– Pantomimes and choreographic works
– Pictorial, graphic and sculptural works
– Motion pictures and other audiovisual works
– Sound recordings
– Architectural works
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6. BAKER BOTTS
Copyright Law: Copyrights
• A Bundle of Rights - Copyright owner has the right (or may
license others) to:
– Copy/reproduce
– Distribute
– Display
– Perform
– Prepare derivative works (i.e. "alteration") based on the original
• Authors of "works of visual art" have additional "moral rights"
under Sec. 106A:
– Right of attribution
– Right of integrity
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7. BAKER BOTTS
Copyright Law: Copyright Does Not Protect?
• Ideas or works not fixed in a tangible form of expression
• Titles, names, short phrases, slogans
• Facts, procedures, processes, systems, methods of operation,
concepts, principles or formulas
– But may protect the way these things are expressed
• Functionality (e.g., clothing designs, useful articles)
• Against independent creation of a work
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8. BAKER BOTTS
Copyright Law: Acquiring Copyrights
• Copyright exists at the time of creation
– as soon as “original works of authorship” are “fixed in
tangible medium of expression.” 17 USC §102(a).
• Duration
– Single Author- Life of author + 70 years
– Joint work prepared by 2 or more authors:
Life of last surviving author + 70 years
– Work made for hire; anonymous and pseudonymous works:
95 years from publication/120 years from creation
(whichever is shorter)
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10. BAKER BOTTS
Copyright Law: Registration Process
• File application with the U.S. Copyright Office
• Requires:
1) Completed Application form
Title
Author
Claimant (who is claiming ownership)
Year of creation
Date of publication
Limitation of Copyright Claim
2) Filing Fee ($35 or $55 if done online)
3) Non-Returnable Deposit (copy of the work being registered)
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12. BAKER BOTTS
Self-Publishing: Benefits
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• Freedom
• Final say on all aspects of publication
• Faster time to market
• Retain all IP rights
• Higher royalties
• Readers do not shop for book by publisher
13. BAKER BOTTS
Self-Publishing: Challenges
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• Stigma
• No assistance with process
• Assume all legal and monetary risk
• No validation
• Difficulties getting into traditional bookstores
• Less recognition
14. BAKER BOTTS
Self-Publishing: Legal Issues
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If you self-publish, be sure to:
• VET YOUR WORK
• Use original images/graphics and text
– Obtain assignment of copyright if hire third party to create
• If you want to use third party materials:
– Obtain permission at outset
– Public domain?
– Fair use?
15. BAKER BOTTS
Self-Publishing: Legal Issues (Cont.)
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• Permission: Steps & Timing
– Identify copyright owner & rights you need to license
– Contact owner and negotiate payment
– Obtain permission or license in writing
– Plan for 1-3 months
• Beware of privacy and publicity rights - Careful
writing about actual individuals
– Publicity rights - right to control commercial use of name
and likeness; rules vary by state
– Privacy rights - right to be left alone; rules vary by state
16. BAKER BOTTS
Self-Publishing: Legal Issues (Cont.)
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If you self-publish, be sure to:
• Use fictional brand names/trademarks when possible
• Consult with an IP or publishing attorney
• Obtain liability insurance for libel or copyright
infringement
Certain companies, like Author's Guild, have info regarding providers
that offer media liability insurance for authors
• Register your work with U.S. Copyright Office
• Police your copyright to address potential
infringement
18. BAKER BOTTS
Traditional Publisher: Hire a Literary Agent?
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• Types of Agency Agreements
– Exclusive Agency Agreement - Most common
– Exclusive Right to Sell Agreement - Avoid, if possible
• Clauses to Watch For:
– "Interminable Agency" or "Agency coupled with an interest"
• Exclusive, irrevocable right to represent your work for entire
term of copyright; Avoid if possible
– Power to sign contracts and checks on author’s behalf
– Power to assign agency agreement without permission
19. BAKER BOTTS
Traditional Publisher: Hire a Literary Agent?
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• Agency Fees:
– Typically paid by commission on sale of work
Be wary of other fees
– Sales to Domestic Publishers:
15% of total income from first sale of work before taxes
+ 15% of royalties
– Foreign Subsidiary Rights and Translations:
20% commission
– Self-publishing assistance: 15% commission on all
sales
20. BAKER BOTTS
Traditional Publisher: Beware of….
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• Clauses to Watch for in Publishing Agreements
− "Grant of Rights" Clause
Publisher will want all rights - everywhere
Retain as many subsidiary rights as you can
License only what need to get the deal done
Example Broad Clause on following slide-
Source: http://kriswrites.com/2016/05/25/business-
musings-the-grant-of-rights-clause-
contractsdealbreakers/
21. BAKER BOTTS
Example Broad "Grant of Rights" Clause
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• Effective immediately upon the execution of this Agreement, the
Author hereby grants to the Publisher the following: 1) The sole
and exclusive worldwide rights and license to print, publish,
distribute, sell and sublicense, and generally exploit the Work, in
all languages, whether in print, electronic, digital, audio, video,
television, film, theatrical, or any other form or format now known
or hereafter discovered or created, in all languages, including any
and all editions and formats of the Work, in whole or in part and
all revision of the Work and any edition thereof. As used herein,
the term “editions” shall include worldwide rights: the term
“formats” shall include all print, book club, and all electronic
formats including download (whether over the Internet, through
an “app” or otherwise), audio, disk, CD, or any other electronic or
digital format known or to be invented, enhanced ebooks, mass
market, large print, and any future formats/technologies for the
duration of the contract term;...
22. BAKER BOTTS
Traditional Publisher: Beware of …
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• Option Clauses
– Exclusive option to acquire publishing rights to next work for certain
period of time; Eliminate if possible
– At a minimum:
remove obligation to submit a completed manuscript rather than proposal
delete long consideration periods by publisher (more than 60 days)
delete requirement that next book be published on the same terms as current
book
remove stipulation that you cannot accept offer from another publisher if not
on better terms
restrict definition of next work (same genre; same series, etc.)
– Goal: Give publisher limited period to exclusively consider your
work prior to offering to other publishers
23. BAKER BOTTS
Example Option Clause
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• The Publisher shall have the exclusive option to acquire upon
mutually agreeable terms the publishing rights to the next novel by
the Author. The period of this option shall be for sixty days following
the acceptance of the last Work in this contract. During the period of
this option, the Author agrees not to submit the work or its outline
to other publishers. If the Publishers wishes to publish said novel, the
parties shall negotiate in good faith the terms of the publishing
agreement. If the parties are unable to reach agreement before the
expiration of the option herein granted, then the Author shall be free
to offer the next work to others, but only on terms more favorable
than those offered by the Publisher. The Publisher shall have the right
to match the offer of any other publisher.
• Source: http://kriswrites.com/2016/05/11/business-musings-long-
term-thinking-the-option-clause-contractsdealbreakers/
24. BAKER BOTTS
Traditional Publisher: Beware of …
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• Long Delays & Publication Periods
− Include time limits for consideration of work and for review of
revised work
− If no notice within certain period of time after receipt of revised
work = deemed acceptable
− Require publication within 12-24 months after acceptance of work
• Non-Compete Clauses
− Agreement not to publish during term of Agreement (and
perhaps a certain amount of time thereafter) without written
permission of publisher
− Avoid if possible
25. BAKER BOTTS
Example Non-Compete Clauses
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• The Author agrees that during the terms of this Agreement
he will not, without the written permission of the Publisher,
publish or authorize to be published any work under this
name or any other, including blog posts, short stories,
nonfiction articles, novels, or the like.
• The Author agrees that, during the term of this Agreement,
he will not, without the written permission of the Publisher,
publish or authorize to be published any work substantially
similar to the Work or which is likely to injure its sale or the
merchandising of other rights herein.
• Source: http://kriswrites.com/2016/05/18/business-musings-long-term-
thinking-the-non-compete-clause-contractsdealbreakers/
26. BAKER BOTTS
Traditional Publisher: Beware of …
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• Warranty Clauses
– Author's promise to publisher that:
• Work is original,
• Does not violate any third party's copyright rights
• Does not defame (libel) any individual,
• Does not invade anyone’s right of privacy or right of publicity
– Include “best of your knowledge” standard
27. BAKER BOTTS
Traditional Publisher: Beware of …
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• Indemnification Clauses
– Author’s agreement to reimburse the publisher for any damages
suffered by the publisher if the author’s warranties are false
– How to deal with them?
Request that indemnities take effect only upon a final
judgment and after insurance pays
Require notice of claim and consultation prior to settlement
Ask to be added to publisher's insurance policy
28. BAKER BOTTS
Traditional Publisher: Beware of …
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• Typical Royalty Rates
− Hardcover: 10% – 15%
− Mass market paperbacks: 6% - 9%
− E-Books: 25% of net receipts
− Subsidiary rights: 50% of income
• What is % is based upon
− Net or gross income?
− Suggested retail list price or wholesale price?
− Watch for reduction for "discounted" sales
− Advance against royalties?
29. BAKER BOTTS
Traditional Publisher: Beware of …
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• Out of Print Clauses
– Grant of rights generally limited by this clause
– Link to the publisher’s marketing efforts not just book’s
availability
• Extension of Rights Clause
– At termination, publisher may retain right to sell and dispose of
certain amount of inventory - essentially delayed extension of
grant of rights
• Early Termination Penalty
− $ that must be paid by author if wants to terminate contract early
− Instead, negotiate waiting period before termination
− If contact is not of a limited term - request termination once
sales fall below a stated minimum.
30. KEY POINTS TO REMEMBER WHEN
NEGOTIATING PUBLISHING CONTRACTS
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31. BAKER BOTTS
Key Points to Remember When Negotiating
Publishing Contracts
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Don't assume contract terms won't apply to you
Don't assume language will not be enforced
Keep your business sense
Don't license away more than you need to
Ask questions
Don't rely on third party advice or interpretation
Get advice from a qualified professional
Understand full consequences of the contract