In a world consumed by social media and smartphones, advertisers are implementing new strategies to take advantage of these new marketing opportunities.

1. Advertising in a World Consumed by
Social Media
By: Matt Boujos

3. Sourced By: kabloompics

5. Designed by Vvstudio - Freepik.come

6. Sourced By: Kabloompics
• Mobile users are constantly checking
social media multiple times a day,..
• So advertising to these users while they
are using these apps, is the best way to
reach them without being disruptive

7. Social Media Platforms earn
a lot of their revenue from
digital marketing, so they
allow advertisers on their
sites…

8. “mobile advertising was on course to
comprise 68% of Facebooks
Revenue in 2014”(Sonny Ganguly)
Source: Sarah Marshall Via Flickr.com

9. “mobile advertising was on
course to comprise of 84%
of twitters revenue in 2014”
(Sonny Ganguly)
Source By: Uncaino Tekno Via Flickr.com

10. Advertisers are now spending a majority
of their budget on Social Network ads
Source: Pictures Of Money Via Flickr.com

11. Source 401(K) 2012 Via Flickr.com
“Advertisers worldwide will spend $23.68
billion on paid media to reach consumers
on social networks this year, according
to new figures from eMarketer, a 33.5%
increase from 2014.” (Emarketer)

13. “By 2017 Social network ad
spending will reach $35.98
billion, representing 16.0% of all
digital ad spending globally.”
(Emarketer)
Source: Salvatore Vastano Via Flickr.com

14. Types of Social Media
Marketing…
Source :Digital Traffic Squad Via Flikr.com

15. Content Marketing
“Content marketing is a strategic marketing
approach focused on creating and distributing
valuable, relevant, and consistent content to
attract and retain a clearly-defined audience —
and, ultimately, to drive profitable customer
action”(Content Marketing Institute)
Source: Barnyz via Flickr.com

16. “Use of video as a content
marketing tactic has risen
from 52% to 70% year on
year in 2013”(Catherine
Toole)
Source: Jim Gardiner Via Flickr.com

17. Content Marketing is about
intertwining a particular brand with
a defined lifestyle. Often content
marketers use Social Media to get
their content to designated viewers
Source Sam Wolff Via Flickr.com

18. Source Hussain Al-Haddad Via Flickr.com
Red Bull is one of the most
well known content and Social
Media Marketers.
“Red Bull is a massive content marketing industry all of its
own, with an archive of over 5,000 videos, 50,000 images,
and a range of high-octane sports events to its name – and
not an energy drink in sight. It sells a lifestyle, a story – one
that can be summed up in a single word: ‘Adrenaline”
(Catherine Toole)

19. Creators on platforms such as…
Get Sponsored to Incorporate
products into their content..
Source :Jean via Flickr.com

20. Source Otmar Lindner Via Flickr.com

21. Viral Marketing works
on a word to mouse
concept…
Through social media, posts
will be shared, liked and
passed on through many
different networks Source Promote Business Via Flickr.com

22. This lets the consumer, to spread the
word, with just a click of a button
Source : Matthew Sillars Via Flickr.com

23. Source: 770 Sportshop Via:flickr.com

24. Basically works as
Advertising, as it relys
on consumers sharing
content Source: Foomandoonian Via flickr.com

25. As people become more influenced by
their smartphones and social media
Social media marketing will continue to
grow as the next wave of advertising
Source: Adobe Stock Via Flickr.com

26. REFERENCES
Toole, C. (2016, 01 01). Brands As Publishers: Inside the Content Marketing Trend. Retrieved from Curve By Getty Images:
http://curve.gettyimages.com/article/brands-as-publishers-inside-the-content-marketing-trend
Ganguly, S. (2015, March 17). Why Social Media Advertising Is Set To Explode In The Next 3 Years. Retrieved from
Marketing Land: http://marketingland.com/social-media-advertising-set-explode-next-3-years-121691
eMarketer. (2015, April 15). Social Network Ad Spending to Hit $23.68 Billion Worldwide in 2015.
Retrieved from eMarketer:
http://www.emarketer.com/Article/Social-Network-Ad-Spending-Hit-2368-Billion-Worldwide-2015/1012357
Balaji Rajagopalan, M. R. (2004). Knowledge-sharing and influence in online social networks via viral marketing.
Communications of the ACM - Mobile computing opportunities and challenges, 46(12), 300-307.