Travel and Tourism in Slovakia to 2017:Industry Analysis Report

Travel and Tourism in Slovakia to 2017

Synopsis
The report provides detailed market analysis, information and insights, including:
Historic and forecast tourist volumes covering the entire Slovakian travel and tourism sector Detailed
analysis of tourist spending patterns in Slovakia for various categories in the travel and tourism sector, such as
accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and
others Detailed market classification across each category, with analysis using similar metrics Detailed
analysis of the airline, hotel, car rental and travel intermediaries industries
Summary
During the review period (2008−2012), tourist volumes in Slovakia increased, driven primarily by
government initiatives to promote tourism. The country’s inbound tourist volumes increased by 4.8%
in 2012 and are expected to record growth over the forecast period (2013−2017) at a compound annual
growth rate (CAGR) of 2.20%. However, government expenditure on tourism is relatively low, and accounted
for only 2.3% of the nation’s total GDP in 2012, valuing US$2.2 billion. In comparison, neighboring
countries such as Austria and France allocated US$18.4 billion and US$99.9 billion respectively.
Scope
This report provides an extensive analysis related to tourism demand and flows in Slovakia:
It details historical values for the Slovakian tourism sector for 2008–2012, along with forecast figures
for 2013–2017 It provides comprehensive analysis of the travel and tourism demand factors with
values for both the 2008–2012 review period and the 2013–2017 forecast period The report
provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Slovakia. It
provides comprehensive analysis of the trends in Airline, Hotel, Car Rental and Travel intermediaries industry
with values for both the 2008–2012 review period and the 2013–2017 forecast period
Reasons To Buy
Take strategic business decisions using historic and forecast market data related to the Slovakian travel and
tourism sector. Understand the demand-side dynamics within the Slovakian travel and tourism sector, along
with key market trends and growth opportunities.
Key Highlights
Slovakia’s real GDP is expected to grow at a slower pace of 0.7% in 2013, before recovering to 2.5%
in 2014, as improving external demand in Europe is likely to offset the weaker investments and marginal
slowdown in consumption. Over 2015−2017, the country’s average GDP growth is projected to
measure 4.5%, as domestic and external economic conditions improve. Slovakia’s historical
monuments showcase the traditions and culture of the country. These include Bardejov and Banská
&Scaron;tiavnica, which feature in the UNESCO list, Spi&scaron; Castle, the biggest castle in central Europe,
and Vlkolínec Village with its wooden houses and churches. Other natural treasures included in the UNESCO
list are the caves in Slovak Paradise and Oak Primaeval Forest in north-east Slovakia. In addition,
Ko&scaron;ice was named European Capital of culture 2013, which is an added advantage for the city and the
country. The Slovenská agentúra pre cestovný ruch (SACR) promotes Slovakia domestically through media
campaigns, promotional banners on websites and newspaper advertisements, to highlight the country’s

leading tourist attractions. The cycle of Slovakia’s media campaigns generally runs from before the
beginning of the summer and winter months to take advantage of traditional holiday seasons. The government
is also promoting business tourism, as this provides a lucrative revenue source. The Czech Republic has
traditionally been the leading source country for inbound tourists to Slovakia, accounting for 40% of the total
international arrivals in 2012. The Slovakian government has been actively involved in promoting the country
as an international tourist destination by making infrastructural improvements to cultural monuments, national
parks and other attractions. With these initiatives, the level of inbound tourism is expected to register a
forecast-period CAGR of 2.20%, to reach 1.7 million visits in 2017. According to the Slovak Statistics Office
(SU), the most popular destination in 2012 was Croatia, with 116,784 trips, followed by Turkey with 90,295
and Bulgaria with 56,790. According to a European Commission report in March 2013, 50% of Slovaks did
not take a holiday in 2012 due to lack of finances, 21% did not travel for personal reasons, and 11% preferred
to stay at home with family and friends. Just 5% of Slovaks did not go on holiday because of work, and 6%
cited a lack of time. Slovakia’s airline market is expected to see a growth in the LCC segment with
Ryanair’s expansion. Including Norwegian Air Shuttle, LCCs account for 80% of the nation’s
seat capacity. The country’s aviation market will record growth over the forecast period. Ryanair has
indicated its aim to establish a base at Bratislava Ivanka Airport. The number of hotel establishments in
Slovakia increased during the review period, a trend which is anticipated to continue over the forecast period.
This will lead to a demand for hotel services and a rise in room occupancy rates. Car rentals in Slovakia are
directly dependent on the performance of airlines. Charter flights and LLCs dominated the aviation market in
2012, and contributed little to car rental revenues. Slovakians are not generally used to renting cars, and
inbound arrivals and business customers are the main customers. Four travel agencies, Tip Tour, A-Tour, Best
Choice and Medina Tours, went bankrupt in 2013. Conflict in Arab nations and weak economic growth were
among the leading causes. Many agencies also offer similar products in a small market. Agencies with
sufficient financial reserves and those which did not focus on North Africa continued to grow and did not
suffer from the crisis.
table Of Content

1 Executive Summary

2 Market Overview
2.3.1 Strengths
2.3.2 Weaknesses
2.3.3 Opportunities
2.3.4 Threats

3 Tourism Flows
3.1.1 Performance Outlook
3.1.2 Key Issues And Trends


4 Airlines

5 Hotels

6 Car Rental

7 Travel Intermediaries

8 Tourism Board Profile

9 Airport Profiles
9.1.1 Overview
9.1.2 Operator Profile
9.1.3 Routes

10 Company Profiles – Airlines
10.1.1 Opera Jet As – Company Overview
10.1.2 Opera Jet As – Main Services
10.1.3 Opera Jet As – Key Competitors
10.1.4 Opera Jet As – Key Employees
10.2.1 Vip Wings, As – Company Overview
10.2.2 Vip Wings, As – Main Services
10.2.3 Vip Wings, As – Key Competitors
10.2.4 Vip Wings, As – Key Employees
10.3.1 Sayegh Aviation Europe, Sro – Company Overview
10.3.2 Sayegh Aviation Europe, Sro – Main Services And Brands
10.3.3 Sayegh Aviation Europe, Sro – Key Competitors
10.3.4 Sayegh Aviation Europe, Sro – Key Employees
10.4.1 Travel Service Slovakia – Company Overview
10.4.2 Travel Service Slovakia – Main Services And Brands
10.4.3 Travel Service Slovakia – Key Competitors
10.4.4 Travel Service Slovakia – Key Employees

10.5.1 Go2sky, Spol. Sro – Company Overview
10.5.2 Go2sky, Spol. Sro – Main Services
10.5.3 Go2sky, Spol. Sro – Key Competitors
10.5.4 Go2sky, Spol. Sro – Key Employees

11 Company Profiles – Hotels
11.1.1 Marrol’s Boutique Hotel Bratislava – Company Overview
11.1.2 Marrol’s Boutique Hotel Bratislava – Main Services And Brands
11.1.3 Marrol’s Boutique Hotel Bratislava – Key Competitors
11.1.4 Marrol’s Boutique Hotel Bratislava – Key Employees
11.2.1 Kempinski Hotels Slovakia – Company Overview
11.2.2 Kempinski Hotels Slovakia – Main Services And Brands
11.2.3 Kempinski Hotels Slovakia – Key Competitors
11.2.4 Kempinski Hotels Slovakia – Key Employees
11.3.1 Arcadia Hotel Slovakia – Company Overview
11.3.2 Arcadia Hotel Slovakia – Main Services
11.3.3 Arcadia Hotel Slovakia – Key Competitors
11.3.4 Arcadia Hotel Slovakia – Key Employees
11.4.1 Tulip House Boutique Hotel Slovakia – Company Overview
11.4.2 Tulip House Boutique Hotel Slovakia – Main Services
11.4.3 Tulip House Boutique Hotel Slovakia – Key Competitors
11.4.4 Tulip House Boutique Hotel Slovakia – Key Employees
11.5.1 Hotel Amade Château – Company Overview
11.5.2 Hotel Amade Château – Main Services
11.5.3 Hotel Amade Château – Key Competitors
11.5.4 Hotel Amade Château – Key Employees

12 Company Profiles – Car Rental
12.1.1 Europcar Slovakia – Company Overview
12.1.2 Europcar Slovakia – Main Services
12.1.3 Europcar Slovakia – Key Competitors
12.1.4 Europcar Slovakia – Key Employees
12.2.1 Sixt Rent A Car Slovakia – Company Overview
12.2.2 Sixt Rent A Car Slovakia – Main Services
12.2.3 Sixt Rent A Car Slovakia – Key Competitors
12.2.4 Sixt Rent A Car Slovakia – Key Employees
12.3.1 Rai-internacional Sro – Company Overview
12.3.2 Rai-internacional Sro – Main Services
12.3.3 Rai-internacional, Sro – Key Competitors
12.4.1 Avis Rent A Car Slovakia – Company Overview
12.4.2 Avis Rent A Car Slovakia – Main Services

12.4.3 Avis Rent A Car Slovakia – Key Competitors
12.4.4 Avis Rent A Car Slovakia – Key Employees
12.5.1 Hertz Rent A Car Slovakia – Company Overview
12.5.2 Hertz Rent A Car Slovakia – Main Services
12.5.3 Hertz Rent A Car Slovakia – Key Competitors
12.5.4 Hertz Rent A Car Slovakia – Key Employees

13 Company Profiles – Travel Intermediaries
13.1.1 Travelslovakia.sk Ltd – Company Overview
13.1.2 Travelslovakia.sk Ltd – Main Services
13.1.3 Travelslovakia.sk Ltd – Key Competitors
13.1.4 Travelslovakia.sk Ltd – Key Employees
13.2.1 Enjoy Slovakia Dmc Sro – Company Overview
13.2.2 Enjoy Slovakia Dmc Sro – Main Services
13.2.3 Enjoy Slovakia Dmc Sro – Key Competitors
13.2.4 Enjoy Slovakia Dmc Sro – Key Employees
13.3.1 Sunway Ht, Spol. Sro – Company Overview
13.3.2 Sunway Ht, Spol. Sro – Main Services
13.3.3 Sunway Ht, Spol. Sro – Key Competitors
13.3.4 Sunway Ht, Spol. Sro – Key Employees
13.4.1 Discover Slovakia Tours – Company Overview
13.4.2 Discover Slovakia Tours – Main Services
13.4.3 Discover Slovakia Tours – Key Competitors
13.4.4 Discover Slovakia Tours – Key Employees
13.5.1 Slovak Tours – Company Overview
13.5.2 Slovak Tours – Main Services
13.5.3 Slovak Tours – Key Competitors
13.5.4 Slovak Tours – Key Employees

14 Market Data Analysis
14.1.1 Number Of Trips And Overnight Stays
14.1.2 Number Of Overnight Stays
14.1.3 Total Domestic Tourist Expenditure
14.1.4 Average Expenditure Per Domestic Tourist By Category
14.2.1 International Arrivals By Region
14.2.2 International Arrivals By Purpose Of Visit
14.2.3 Total Inbound Tourism Expenditure By Category
14.2.4 Average International Tourist Expenditure By Category
14.3.1 International Departures By Region
14.3.2 International Departures By Purpose Of Visit
14.3.3 Number Of Overnight Stays

14.3.4 Total Outbound Tourism Expenditure By Category
14.3.5 Average Overseas Expenditure Per Resident By Category
14.4.1 Seats Available
14.4.2 Number Of Seats Sold By Passenger Type
14.4.3 Load Factor
14.4.4 Passenger Kilometers Available
14.4.5 Revenue-generating Passenger Kilometers
14.4.6 Revenue Per Passenger
14.4.7 Total Airlines Revenue
14.5.1 Hotel Establishments
14.5.2 Available Rooms
14.5.3 Room Occupancy Rate
14.5.4 Room Nights Available
14.5.5 Room Nights Occupied
14.5.6 Average Revenue Per Available Room
14.5.7 Revenue Per Occupied Room
14.5.8 Total Revenue Per Available Room
14.5.9 Total Hotel Revenue
14.5.10 Guests By Customer Type
14.6.1 Market Value By Customer Type
14.6.2 Fleet Size
14.6.3 Rental Occasions
14.6.4 Rental Length
14.6.5 Average Rental Length
14.6.6 Utilization Rate
14.6.7 Average Revenue Per Day
14.7.1 Market Value By Product Type
14.7.2 Travel Intermediaries Market Value By Channel
14.7.3 Travel Intermediaries Market Value By Destination
14.7.4 Travel Intermediaries Market Value By Customer Type

15 Appendix
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Travel and Tourism in Slovakia to 2017:Industry Analysis Report

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Travel and Tourism in Slovakia to 2017:Industry Analysis Report