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Eye'em Präsentation
1.
Freitagspräsentation
-26.11.2010- Kristin Matousek - Malte Zeller
2.
Briefing Ziel: Neue User
Generieren Aufgabe: Kooperationspartner offline und online finden
3.
Agenda 1. Ist-Zustand
2. Marktanalyse 3. Maßnahmen
4.
Ist - Zustand Gegründet:
Januar 2010 Online: seit August 2010 Mitglieder: Über 200.000 USP: Die besten Handyfotos werden ausgestellt Ist - Zustand Marktanalyse Maßnahmen
5.
Marktanalyse 1. Zielgruppe 2. Positionierung 3.
Trends Ist - Zustand Marktanalyse Maßnahmen
6.
Marktanalyse Zielgruppe: - Besitzer eines
Fotohandys bzw. Smartphone - Kunst- und Internetaffine Ist - Zustand Marktanalyse Maßnahmen
7.
Marktanalyse Positionierung:
Handyfotos neu alt küntlerisch kommerziell Fotos Ist - Zustand Marktanalyse Maßnahmen
8.
Marktanalyse Positionierung:
Ist - Zustand Marktanalyse Maßnahmen
9.
Marktanalyse Positionierung:
Ist - Zustand Marktanalyse Maßnahmen
10.
Marktanalyse Positionierung:
Ist - Zustand Marktanalyse Maßnahmen
11.
Marktanalyse Positionierung:
Ist - Zustand Marktanalyse Maßnahmen
12.
Marktanalyse Trends: - klare Trends
sind zu erkennen - Foto- und Handymarkt entwickeln sich weiter Ist - Zustand Marktanalyse Maßnahmen
13.
Unsere Ideen!!! Ihre
Entscheidung!!!
14.
Maßnahmen Maßnahmen: 1. Künstler und
Bands supporten Eye‘em 2. Neon 3. Limitees 4. Red Bull Ist - Zustand Marktanalyse Maßnahmen
15.
1. Maßnahme Künstler &
Bands supporten ihre Website Ist - Zustand Marktanalyse Maßnahmen
16.
2. Maßnahme Ist -
Zustand Marktanalyse Maßnahmen
17.
3. Maßnahme Ist -
Zustand Marktanalyse Maßnahmen
18.
4. Maßnahme Ist -
Zustand Marktanalyse Maßnahmen
19.
Vielen Dank für
die Aufmerksamkeit!!
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