NYC BAPI 2011 Speaker Presentation

1. WELCOME
Business of APIs Conference 2011
New York City

2. on Platform and API

4. Numbers: The Klout API
6
Billion
Calls
1100
MADS
5 Calls

5. The BD Mission
Lock-in
Strategic
Relationships
Make
Help With
Consumers
Monetization
Care
WWJD
Keep
it Sexy

6. Klout Perks

7. Some Partners Building with Klout

8. about.me (AOL)

9. Radian6 (Salesforce.com)

10. VenueMachine

11. Segmenting API Customers
Brand Value
B2C B2B
Brand Impressions In front of C-Level
Consumers Care Cannibalization
Spam. Ugh.
Brand Value

12. Platform Control
People
Product Klout Policy
Pricing

13. Policy: Terms of Service
People
• Branding
• Allowable Use
Product Klout Policy
• Exclusivity
Pricing

14. Pricing: Tariffs on B2B
People
• Tiered Pricing
• Split APIs
Product Klout Policy
• Limited Flex
Pricing

15. People: Incentivize B2C
People
• Showcase
• Loose Limits
Product Klout Policy • Joint
Marketing
Pricing

16. Product: True Platform
People
• Scoring API
• Klout OAuth
Product
Klout Policy
• Perks API
Pricing

17. matt thomson | vp, platform | @daddymention

18. WELCOME
Business of APIs Conference 2011
New York City