How consumers interact online? How can brands improve their online customer engagement? Answers are inside! If you have some other research findings about customer engagement, feel free to share them with other readers in the comments section. Share this presentation with your network to notify them of the online customer engagement trends!

1. Online
CUSTOMER ENGAGEMENT
& how to improve it
by Maryna Burushkina

2. Customer engagement cycle
Gamification, creative visual
content , ‘decision simplicity’
touch points,
timing,
message
Personalization,
satisfaction,
experience,
trust
© Maryna Burushkina

3. Who?
100%
Following brands online
75% Purchase from the followed brands
50%
25%
AGE
25-34
18-24
35-50
51-65
© Maryna Burushkina

4. Who?
82%
Like to travel
75% Like listening to music
51% Do sports
© Maryna Burushkina

5. Who?
83% of consumers
made a purchase
from the followed
brands online
© Maryna Burushkina

6. When?
33% All day
.
35% 6 to 9 pm
.
41% After 9 pm
© Maryna Burushkina

7. Where?
#1
#2
#3
#4
#5
Engaging with brands Daily interactions
© Maryna Burushkina

8. What?
69%
News
60%
Photos of friends and family
58%
Music
© Maryna Burushkina engagement for leisure

9. What?
66%
New product / service
62%
Special offers and
discounts
49%
Practical information & tips
© Maryna Burushkina engagement with brands

10. How?
P E R S O N A L I Z E D
v i s u a l i s a t i o n
n a v i g a t i o n
e x p e r i e n c e
e d u c a t i o n
c o - c r e a t o n
© Maryna Burushkina

11. How?
P E R S O N A L I Z E D
v i s u a l i s a t i o n
n a v i g a t i o n
e x p e r i e n c e
e d u c a t i o n
c o - c r e a t o n
© Maryna Burushkina

12. ingographics
videos
photos
memes
comics

13. How?
P E R S O N A L I Z E D
v i s u a l i s a t i o n
n a v i g a t i o n
e x p e r i e n c e
e d u c a t i o n
c o - c r e a t o n
© Maryna Burushkina

15. How?
P E R S O N A L I Z E D
v i s u a l i s a t i o n
n a v i g a t i o n
e x p e r i e n c e
e d u c a t i o n
c o - c r e a t o n
© Maryna Burushkina

17. How?
P E R S O N A L I Z E D
v i s u a l i s a t i o n
n a v i g a t i o n
e x p e r i e n c e
e d u c a t i o n
c o - c r e a t o n
© Maryna Burushkina

19. How?
P E R S O N A L I Z E D
v i s u a l i s a t i o n
n a v i g a t i o n
e x p e r i e n c e
e d u c a t i o n
c o - c r e a t o n
© Maryna Burushkina

21. How?
P E R S O N A L I Z E D
v i s u a l i s a t i o n
n a v i g a t i o n
e x p e r i e n c e
e d u c a t i o n
c o - c r e a t o n
© Maryna Burushkina

22. Predictive analytics for …
personalization and
targeted customer
engagement
© Maryna Burushkina

23. About
The research statistics and findings are a part of my graduation thesis. I believe my study
will bring benefit to your company and future of your customer engagement initiatives.
If you are looking for implementation of the ‘How’ methods, you might need a savvy
marketer to support the process … & that’s me! 
I am looking for an entry level role in digital marketing to apply the knowledge and
experience of marketing and strategy to improve your company’s brand presence and
boost customer engagement in the forthcoming years.
Contact me @MarynaSIFE for more info or connect with me on LinkedIn!