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6. Time
Time
$$
$$
Growth
Retention
Categorization
of SoW
SoW
Function
SoW
Scoring
Share of Wallet
Master Matrix
High
Medium
Low
% clients in the segment

9. •
•
•
•
•
•
•
•
•
•
•
Seg.5
Seg.2
Seg.1
Seg.3
Seg.4