Explains the principles of responsible tourism. Provides the definition of RT, and shows examples of RT in action from South Africa. Also a plea for careful and integrated tourism planning." Responsible tourism is "Tourism that creates better places for people to live in, and better places to visit. See also http://planeta.wikispaces.com/rtweek2012

1. Martin Hatchuel
www.thistourismweek.co.za

2. We Suck at collaboration
Ron Mader - planeta.com

3. Which is how we developed
a tourism industry...

4. Which is characterised by...
• Lack of foresight & planning
• Insensitive development
...Fail!
• Marginalisation, alienation
• Massive carbon footprint

5. Tourists
People traveling to
and staying in places
outside their usual
environment for not
more than one
consecutive year for
leisure, business and
other purposes
UN World Tourism
Organisation

6. • Holidaymakers
• Businesspeople
• Conferences
• Events (Sport, religion, culture)

7. • US$ 919 billion in export
earnings in 2010
• International tourist arrivals
grew by more than 4% to
980 million in 2011

8. When the
world hurts,
tourism hurts
• Tourism grew by 7% in 2007
• Then grew by 5% in the first half of 2008
• Then slumped in the second half of 2008
• And the year ended on only 2% growth
• 2009 (remember the H1N1 flu virus?) = a decline of
4.2% to 880 million international tourists arrivals – and a
5.7% decline in international tourism receipts

9. But it’s climbing back...
UNWTO: international tourist arrivals
will increase 3% - 4% in 2012...
... To... More... Than... One... Billion!...

11. This is gonna kill us!

13. Tourism
that
creates
better
places for
people to
live in,
and better
places to
visit

14. What’s so different about
that?

15. Responsible tourism is not
• Sustainable tourism
• Eco-tourism
• Green tourism
• Natural environments tourism
• Cultural tourism
• Heritage tourism
• Niche tourism
• Township tourism
• Sports tourism

16. ... It’s all of the above - and more
It’s about
the legacies
and consequences
of tourism

17. It generates
• Respect for local cultures
• Support for social development
• Respect for the environment

18. Win-Win
• It benefits host communities
• It benefits visitors

19. Where does
come from?

20. The Cape Town Declaration on Responsible Tourism
• 2002 Johannesburg World Summit on Sustainable
Development lead to the
• Cape Town Conference on Responsible Tourism in
Destinations
• 280 delegates from 20 countries
• Created a movement: Do what you can to make tourism
work for everyone, and for the environment

21. Responsible Tourism in Destinations Conferences
• The Kerala Declaration on
the roles of stakeholders
(2008)
• The Belize Declaration on
cruising, second homes,
climate change, local
economic development and
tourism's impacts in the
coastal zone (2009)
• Oman 2010
• Canada 2011
• Brazil May 2012

22. The Cape Town Declaration
Responsible Tourism:
• Minimises negative impacts
• Generates economic benefits
• Enhances the well-being of host communities
• Improves working conditions and
• Improves access to the industry

23. The Cape Town Declaration
Responsible Tourism:
• Involves locals in decision making
• Conserves natural and cultural heritage and diversity

24. The Cape Town Declaration
Responsible Tourism:
• Tourists enjoy themselves more
through meaningful connections
with local people
• Provides access for the physically
challenged
• Culturally sensitive
• Engenders respect between
tourists and hosts
• Builds local pride and confidence

25. Triple bottom line:
Economic Responsibility

26. Triple bottom line:
Social Responsibility

27. Triple bottom line:
Environmental Responsibility

28. So
how do we
do it?

29. Educate

30. Collaborate

31. Globalise yourself
Ron Mader

32. Gamefication on
Ron Mader

33. Do what you love
Ron Mader

34. Preach
What
You
Practice
Ron Mader

35. Small is beautiful
Ron Mader

36. Think Big
Ron Mader

37. Plan sensibly & sensitively

38. Ron Mader:
Mzansi leads the way
Shosholoza!
Let’s play this game!

39. Uthando (Love) South Africa - Cape Town
• Aims to help community development projects in South Africa.
• Authentic, uplifting, fun, inspirational, interactive and meaningful
experiences in the townships
www.uthandosa.org

40. Coffeebeans Routes - Cape Town
• Contemporary, urban, African experiences that offer travellers deep
insights into the city
• Cape Town Jazz Safari
• Township Futures (what if townships were the centre of Cape Town?)
• Cape Town Fashion Route
• Cape Town Beer Route
• Cape Town Cuisine Route
• www.coffeebeansroutes.com/

41. Oyster Bay Reserve - Mossel Bay
• Community Reserve
• Guides - bird hides - worm farms - bees - fynbos
• Mossel Bay Environmental Partnership
“Learn – Protect – Conserve”
• Environmental internships
• Protection and conservation projects
• Community outreach and empowerment through education
• www.mep.org.za - www.oysterbayreserve.co.za

42. Oceans - Mossel Bay
• Research
• Internships
• Volunteer programmes
• www.oceans-research.com

43. Llewellyn Whittaker’s
Waves S’cool of Surfing - Mossel Bay
• International surf champion
• Surf tours
• Surfing development
• Teaching, motivation & encouragement
• www.wavesschoolofsurfing.com

44. Living Local - Knysna
• Culture is learned
• You have to participate
• There’s very little benefit in being a spectator
• Knysna Homestays
• Yiza Sifunde (“Let us learn”) Tourism Route - a combined effort
between nine schools
• Yiza Sifunde! Let us learn! - about our community, our heritage, and
ourselves
• www.knysnalivinglocal.co.za

45. Stormsriver Adventures Tsitsikamma Canopy Tours
Stormsriver Village
• Job creation and skills development
• 800 community members trained since 1998
• School feeding scheme
• Animal education and welfare programme
• HIV/AIDS Education and Awareness - ‘We Care’ and ‘I know’
• Mentoring and active support for micro enterprises.
• Support for improved education and health standards
• Supports and sponsors sports development
• www.stormsriver.com

46. Face Adrenalin - Bloukrans Bungy
• 10.9% of turnover (increasing annually by 0.3%) to the
Tsitsikamma Forest Village Trust.
• On a R690 jump this = R75,21
• R14,000,000 since 1998
• www.faceadrenalin.com

47. Calabash Tours - Port Elizabeth
• Created for tourists who want to meet the locals and experience true
urban Africa.
• Real City Tours
• Shebeen Tours
• Calabash Trust
• www.calabashtours.co.za

48. But beware!
Here be dragons!

49. Governments want results

50. Expectations

51. Proceed
With
Caution

52. Market research
If you build it will they come?

53. Integrated tourism, economic, and spatial
planning is the key to unlocking the potential
of tourism in destinations

54. Responsible tourism means
successful social development

55. To transition from business as usual is a
matter of will. With the right vision,
planning and collaboration around ideas
that provide genuine win-win-win outcomes,
we all benefit.
– Tom Walter

56. Enkosi - Thank you
Tweeples & Facebookers Ron Mader - Planeta.com
Ron Mader @Ronmader
Joey L Defrancesco @Joeyquits
Responsible Capetown @Respcpt
Tourism Geographies @Tourismjournal
Responsible Tourism @Respontour
Paul Miedema @Paulmiedema1
Mynatour @My_Natour
Ethan Gelber @Thetravelword
Climatesmartct @Climatesmartct
Responsible Travel @R_Travel
Catherine Mack @Catherinemack
Etourism @Etourismforum
Coffeebeans Routes @Coffeebeansrout
Kurt Ackermann @Kurt_A
Skye Grove @Skyegrove
Ivisitorguide @Ivisitorguide

57. About the fonts
All the fancy fonts in this presentation were designed by Jo Taylor
graphicriver.net/user/joiaco
Qirkus
Qirlycues
Qixstix
Qokijo
Qranklestein
Quikhand
jotaylor.me

58. Sala kakuhle
Goodbye - stay well
Martin Hatchuel
www.thistourismweek.co.za
March 12