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12 sept2013 imd network orchestration martha g russell
- 1. at S T A N F O R D U N I V E R S I T Y September 12, 2012 Transforma3onal Forces for Network Orchestra3on Martha G Russell Innova3on Ecosystems Network
- 2. Further Informa3on • hDp://mediax.stanford.edu • hDp://mediax.stanford.edu/news.html • hDp://comm.stanford.edu/faculty-‐reeves/ • hDp://vhil.stanford.edu • hDp://edf.stanford.edu • hDp://li3cs.stanford.edu • hDp://www.innova3on-‐ecosystems.org • hDp://startx.stanford.edu
- 3. The REAL Issue Deep Knowledge with Wide Applicability IN THE HEART OF SILICON VALLEY IN A CULTURE OF RAPID ITERATION, WHERE DISRUPTION IS CELEBRATED WHERE TALENT, INFORMATION AND CAPITAL RESOURCES FLOURISH THE ISSUE IS NOT THE RATE TECHNOLOGY TRANSFER THE ISSUE IS THE EFFECTIVENESS OF INNOVATION AND KNOWLEDGE TRANSFER WE CALL THIS “COLLABORATIVE DISCOVERY” The Media X approach WORK ON BOLD IDEAS WITH BUSINESS, TEST SUCCESS/FAILURE CONDITIONS, ITERATE RESULTS QUICKLY, TRANSFER INSIGHTS AT EVERY STAGE at S T A N F O R D U N I V E R S I T Y
- 4. H-‐STAR HUMAN SCIENCES AND TECHNOLOGIES ADVANCED RESEARCH INSTITUTE RELATIONSHIP INTERFACES FOR DISCOVERY COLLABORATIONS Goal: Do something together neither of us could do by ourselves. Research on people and technology — how people use technology, how to beDer design technology to make it more usable, how technology affects people’s lives, and the innovaEve use of technologies in research, educa3on, art, business, commerce, entertainment, communica3on, security, and other walks of life. at S T A N F O R D U N I V E R S I T Y
- 5. CSLI Eng EE Psy Ed SSP SCIL SUMMIT PBLL GSB Ling CHIMe Art ! ! ! ! Discovery Collaborations ! Span Stanford Labs! School of Education; Education and Learning Sciences Digital Art Center Graduate School Of Business Communication Between Humans and Interactive Media Stanford Center for Innovations in Learning Project Based Learning Laboratory Symbolic Systems Program Engineering & Product Design Center for the Study Of Language & Information Stanford University Medical Media & Information Technology Computer Science Psychology Linguistics Phil Philosophy Law Center for Legal Informatics LIFE Learning in Informal and Formal Environments CS Electrical Engineering SHL Stanford Humanities Lab VHIL Virtual Human Interaction Lab PBLL Work Technology & Organization DVL Distributed Vision Lab Des Stanford Joint Program in Design d.school at S T A N F O R D U N I V E R S I T Y
- 6. ParEcipate in the Media X HSTAR Community • Membership • Visiting Scholars • Research Initiatives • Workshops • Seminars • Conferences at S T A N F O R D U N I V E R S I T Y
- 7. A Revolution is Coming at the Intersection of People and Information Technology 7 at S T A N F O R D U N I V E R S I T Y EducaEon -‐ -‐ -‐ Business -‐ -‐ -‐ Entertainment CollaboraEve Discovery with Members
- 8. Media X’s Unique proposi3on • Frame a ques3on to the Stanford thought leaders that will create – Opportuni3es for discovery collabora3ons – On novel research – That leverages the latest research interests – To iden3fy the new ques3ons that will lead to – Insights that address edge ques3ons – 3 to 5 years out • Par3cipate in the discovery process to learn • The best ques3ons and how to pursue them • Ra3onale of research pathways – why? why not? at S T A N F O R D U N I V E R S I T Y
- 9. Build Capacity for Insights -‐ Sooner • Time advantage – 3 years ahead of reading the latest publica3ons • Relevance advantage – Ques3ons relevant to member’s future • Lower risk of explora3on – Rapid itera3on – Know sooner what works – Externalizes high risk • Capacity building – Iden3fy new exper3se needed – Enhance exis3ng exper3se – Leverage the Stanford network at S T A N F O R D U N I V E R S I T Y
- 11. • Abrizio • ASK Computer systems • Cisco Systems, Inc. • Dolby Systems • eBay • E*Trade • Electronic Arts • Excite, Inc. • Gap • Google • HewleT-‐Packard • IDEO • Intuit, Inc. • Learning Company • Linked-‐In • Logitech • Mathworks • MIPS Technologies, Inc. • Nike • NeVlix • NVIDIA • Orbitz • Octel CommunicaEons Corp. • Odwalla • ONI Systems • PayPal • Pure SoWware, Inc. • Rambus, Inc. • RaEonal SoWware • Silicon Graphics, Inc. • Sun Microsystems • Tandem Computers, Inc. • Taiwan Semiconductor • Tensillica • Tesla Motors • Trilogy • Varian Associates, Inc. • Vmware • Whole Earth Catalog • Yahoo! Inc. Stanford spin-‐offs Over 2000 companies started by faculty students and alumni
- 12. Alumni Networks
- 13. Geographically concentrated, very ac3ve human network Researchers, business leaders, entrepreneurs, funders High density of some very big technology companies Powerful, wealthy university (Stanford) with a culture of involvement with industry and of entrepreneurial spinoffs Nearby world class, large state university (Cal Berkeley) Good local supply of skilled employees (San Jose State University) Culture of risk taking and acceptance of failure The world sees Silicon Valley as a loca3on of great successes Here we know it is a loca3on of a great many “failures” Easy access to “free” advice and assistance at the start Massive amounts of government funding for basic research Large amount of private funding to exploit the research A highly fluid workforce You can change employer without having to move your home Anyone can play AdmiDance and acceptance are based en3rely on your ideas and abili3es You are only as good as your latest idea ADrac3ve place to live, good climate, tolerant and accep3ng culture Silicon Valley Don’t try to replicate – instead collaborate
- 14. • Iterate quickly – If it doesn’t work, change something – ASAP • Take personal responsibility – Don’t blame anyone • Share what you learned – Each failure includes lessons for success • Start again – Immediately! • Don’t do it alone – Know, cul3vate and orchestrate your network Five Rules for Successful Failure
- 15. DIVER – Lucy - Dot at S T A N F O R D U N I V E R S I T Y
- 17. Time to Autonomy – Empowering Self-organizing Organizations - Gamification Total Engagement - Work & Play
- 18. When People Become the Content of Media Interact with Your Digital Self Participation, Personalization and Emotion for Persuasion, Risk, and Reward Self Similarity Emotional Interfaces Social Affordances All Media is Social Infinite Reality
- 19. Contact – Vulnerability - Conditions Happiness Networks James H Fowler and Nicholas A Christakis, “Dynamic Spread of Happiness in a Large Social Network: longitudinal analysis over 20 years in the Framingham Heart Study network,” BMJ 2008;337 Salathe´ M, Jones JH (2010) Dynamics and Control of Diseases in Networks with Community Structure. PLoS Comput Biol 6(4): e1000736. doi:10.1371/ journal.pcbi.1000736 Transmitting Relationships Access - Trust - Relevance Can Health Spread As Well As Disease?
- 20. ParEcipate in the Media X HSTAR Community at S T A N F O R D U N I V E R S I T Y Learning in Informal and Formal Environments Measuring and Improving the Produc3vity of Knowledge Workers Innova@on Ecosystems Networks Empowering Digital Self Determina3on Human-‐Machine Interfaces at the Fusion of Virtual and Real Environments Augmented Problem Solving & Decision Systems
- 21. Innovation Stakeholders Ecosystem Startups VC firms, Incubators Law Firms, Accoun3ng Firms Universi3es Banks and Financial Ins3tu3ons U3li3es, Industry Associa3ons Deepak Jeevankumar, Innovation Ecosystems Summit, July 11, 2011, Stanford University.
- 22. Event Impact Coalition Shared Vision Transforma3on Measure & Track Interact & Feedback Co-Create Value Martha G. Russell, Kaisa Still, Jukka Huhtamaki, and Neil Rubens, “Transforming innovation ecosystems through shared vision and network orchestration,” Triple Helix IX Conference, Stanford University, July 13, 2011. Symbio3c rela3onships to create and deliver products and services (Basole and Rouse, 2008) Synergis3c realignment (Rubens et al., 2010) Inventor networks (Powell and Giannella, 2009) Interfirm alliances (Gula3, 2009) InnovaEon Ecosystems refer to the inter-‐organiza3onal, poli3cal, economic, environmental, and technological systems through which a milieu conducive to business growth is catalyzed, sustained, and supported. A dynamic innova3on ecosystem is characterized by a con3nual realignment of synergis3c rela3onships that promote growth of the system. In agile responsiveness to changing internal and external forces, knowledge, capital and other vital resources flow through these rela3onships. Innova3on Ecosystems – Transforma3on Forces
- 23. Distance Old New
- 24. The Way We USED to Think About Organizations New Organiza3onal Chart Based on Rela3onships Relationship-Focused Co-Creation Infrastructure Infrastructure for Network Orchestra3on -‐ -‐ -‐ Rela3onships (Companies are interlocked through key people – informaPon flow, norms, mental models.(Davis,1996)
- 25. Example – CapDigital, Regional Sector Catalyst Vision To catalyze the new digital infrastructure in France with global connec3ons To create an ecosystem to facilitate the rela3onship between France and global market Enable Paris to become global region of the market for digital services How do you spend money locally to enhance global par3cipa3on in a way that returns the benefit back home? CapDigital members: – Small startups – Large companies – Support programs 25
- 26. Parisian Innova3on Ecosystem CapDigital – France -‐ Global Pale Red: French company Dark Red: CapDigital member Light Green: Foreign Venture/ firm Dark Green: French venture firm Blue: Foreign company From IEN Dataset 2010 Selected Paris companies Linked people & venture/financing en33es Linked companies, people & v/f en33es 1 degree 2 degree 26 Preliminary and proprietary for CapDigital Permission required for sharing © 2010 Innova3on Ecosystems Network Innova3on Ecosystems Network
- 27. CapDigital Program Opportuni3es Pale Red: French company Dark Red: CapDigital member Light Green: Foreign Venture/ firm Dark Green: French venture firm Blue: Foreign company Zone 2: VC Community Zone 3: New CapDigital Members Zone 4 of Parisian Two-‐Level Innova3on Ecosystem From IEN Dataset 2010 Selected Paris companies Linked people & venture/financing en33es Linked companies, people & v/f en33es 1 degree 2 degree
- 28. Zone 1 Opportunity VC Community In Zone 1, most of the companies are highly connected with VC or other companies. VCs are making investments ac3vely -‐ many high poten3al opportuni3es to funding. Venture & financing provides local rela3onships Alto-‐invest Funds 6 French media companies, none are CapDigital members Some funded by other VCs also Some VCs and companies provide global rela3onships – Unruly Media (headquartered in London) – Unruly Media helps agencies and marketers distribute branded content on the social web. – Using a cost-‐per-‐engagement pricing model and non-‐interrup3ve adver3sing formats, Unruly Media’s global network of influen3al blogs, cult web proper3es, video sites, and social media applica3ons brings scale, targe3ng, and safety to a fragmented and chao3c long-‐tail media landscape. – Founded in 2006 by ScoD BuDon, MaD Cooke and Sarah Wood, Unruly is headquartered in London, UK. 28 Innova3on Ecosystems Network
- 29. Zone 2 Opportunity Poten3al New Members for Cap Digital In zone 2, most of the companies have fewer connec3ons There are many French based companies, to which CapDigital reach out Some zone 2 companies already have global connec3ons to be leveraged. • Webwag publishes Mobile and Web widget convergent solu3ons, helps users create a personalized home page with data feeds and web 2.0 services that are always accessible from any computer or mobile. Its technologies are made available in white brand to its customers that include Network Operators, handset and connected devices manufacturers, service owners and media publishers. 29 Innova3on Ecosystems Network
- 30. Zone 3 Opportunity Expand Global Network Many foreign companies in Zone 3 -‐ opportuni3es for CapDigital to seek interna3onal partnerships. Wellington Partners • A venture capital firm that invests in French and intl firms in Digital Media and Sotware • Offices in Munich, London, Palo Alto, Zuirch. • Co-‐invests with a French VC. 30 Innova3on Ecosystems Network
- 32. What Can We Do Together That Neither of Us Could Do Alone? Thank You Martha.Russell@stanford.edu www.innovation-ecosystems.com http://mediax.stanford.edu at S T A N F O R D U N I V E R S I T Y