Microsoft (MSFT) is in a world of hurt on its traditional business front. PC sales are way down and customer complaints about the company’s user interface drove it to plan a new, changed version of Windows 8.

1. http://www.empowernetwork.com/marlon_rangel/blog/ps4-vs-xbox-one-microsoft-hands-sony-a-big-win?id=marlon_rangel
June 13, 2013
PS4 vs Xbox One: Microsoft hands Sony a big win
(MoneyWatch) Microsoft (MSFT) is in a world of hurt on its traditional business front. PC sales are
way down and customer complaints about the company’s user interface drove it to plan a new,
changed version of Windows 8.
Microsoft’s entertainment division has been doing far better — it’s on top of the console gaming
world. But that could change. Plans for the new Xbox One angered customers and handed Sony
(SNE) a clear win at a major trade show.
Microsoft desperately seeks a fix
Is Microsoft’s Windows 8 U-turn a spinout?
With Windows 8, Microsoft’s self sabotage intensifies
When Microsoft detailed policies for Xbox One, the upcoming new version of its popular gaming
and home entertainment console, the fur began to fly. Here are some of the more contentious
issues:
Users must have the Xbox One connected to a broadband Internet connection. No
connection, no gaming.
People must log in at least once every 24 hours to be able to play games.
Game publishers could prohibit lending or giving away games, even though people have paid
for them.
Users could be forced to go through an authorized retailer to sell a game disc or give it away.
Game rentals won’t be supported, at least when the new Xbox launches.

2. Privacy concerns mount about significant amounts of private data, including photos, videos,
facial expressions, even heart rate.
Microsoft wants to move gaming into a disc-less world. However, customers are angry, putting
Microsoft on the defensive on yet another front.
The upshot? While executives try to explain and convince consumers — Microsoft Studios
creative director Adam Orth told people to “deal with it” — gaming rivalSony said it would not
restrict what users did with already-purchased games and got sustained applause at the gaming
industry E3 show. (What has been interpreted as a “rape joke” during Microsoft’s Xbox One event
probably didn’t help its image either.)
Microsoft has set up conditions for Sony to walk into the Xbox customer base and woo away
many buyers. It suggests that Microsoft faces entrenched problems at the executive level and with
its strategy that will not go away and that could, over the long term, doom the company.
Once again we see how Microsoft wants to determine how users should use their brand without
any regards to the public opinion. This is exactly what happened with Windows 8.
What is your opinion about all this?
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Marlon Rangel
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Email: en.marlon01@gmail.comMy Blog: funparttimework.com
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