7. Targeted approach
Aim
Identify economic sectors / sub sectors that Business
Birmingham should target as potential sources of
business investment into the city and Greater
Birmingham & Solihull LEP (GB&S LEP)
Why
A targeted approach, matching global investment
opportunities with Birmingham and the GB&S LEP’s
business offer, helps Business Birmingham to:
target its resources more effectively
focus on those areas that give the city and GB&S
LEP area a competitive advantage over its
competitors worldwide
8. Looking to the future
Current sectors where tested on three grounds:
Do forecasts suggest that these sectors will
remain the key investment sectors?
Do priorities originally developed for Birmingham
also apply to the wider LEP?
Any other priorities which offer opportunities?
Current sectors
Business, Professional and Financial Services
Information and Communication Technologies
Advanced Engineering
Life Sciences
9. Outcomes
Sector / Sub- Opportunity Global UK LEP Value for Ranking
Cluster sector / demand offer offer local
Function economy
Advanced Auto- Immediate: Auto
engineering motive manufacturing
supply chain
Longer term:
Low Carbon
vehicle
Advanced Aero- Aerospace
engineering space manufacturing
supply chain
Bus, fin & Financial Back-office /
prof services shared service
services functions – cost
reduction while
retaining links to
HQ
Bus, fin & Business UK/Regional
prof and prof HQ
services services
Logistics & Logistics & Major delivery
distribution distribution hubs
marketingbirmingham.com
10. Source of investment
Economic impact (short to medium term)
Higher
Built to last Global powerhouse
Financial
Business & services
professional
opportunities (current & future)
services
Adv Eng (Auto) Supply chain
Source of investment
Logistics ICT
Indigenous
Food & drink
Inward
Medtech
Low carbon
Digital technologies
media Auto software/
electronics Bio-pharma
research
Creating the buzz Quality over quantity
Lower
marketingbirmingham.com Source: PA analysis
marketingbirmingham.com
11. FDI Magazine
European cities and regions of the future
Top 10 Large European cities
1 Edinburgh UK
2 Glasgow UK
3 Amsterdam Netherlands
4 Oslo Norway
5 Helsinki Finland
6 Frankfurt Germany
7 Birmingham UK
8 Rotterdam Netherlands
9 Leipzig Germany
10 Gothenburgh Sweden
marketingbirmingham.com
12.
13. 1.Free of charge
Business and
visitor economy
Part1of Marketing
. Free of charge
Birmingham, the city’s
strategic marketing
Business and
visitor economy
partnership 2. Value added
Analysis
Provides a comprehensive Detailed reports,
maps and briefings
package of research based
services
Works as a strategic 3. Bespoke
partner to deliver consultancy
intelligence to inform service
business decisions
marketingbirmingham.com
14. Benefits
Proprietary data and intelligence
- Sourcing and analysing official statistics
and secondary intelligence
- Utilising value added tools
- Primary research methods
Network of experts
Well established track record
marketingbirmingham.com
17. 2012 activity
International Confex
Association event,
March, Brussels
IMEX, May, Frankfurt
ICCA Association
Seminar, May, Frankfurt
Association Congress,
July, Liverpool
Square Meal, September,
London
Ambassador programme
18. Pipeline and confirmed
18 live bids, collective value of 70,000 bed nights
Recent Major Event Wins:
- IEEE Nanotechnology, 500 delegates, 3 days,
August 2012
- International scientific association, 2000 delegates,
4 days, Sept 2015
- New digital event x 200 delegates, 2 days,
September 2012
- British American Business Council, 300 delegates,
3 days, May 2013
20. International marketing
Partnership with
Birmingham Airport
International
marketing
- China
- India
Route development
21. Summer 2012
Sport, attractions, heritage
Olympic spotlight moments
- Torch relay
- London 2012 Festival
- Live sites
- Jamaica Village
- Civic receptions
- Jamaica Farewell
Diamond Jubilee and Pride
20.12% GREAT campaign
22. Policy
Marketing Birmingham is playing a key role in shaping the
policies that will affect Birmingham in the years to come.
Economic strategy - working with GBSLEP to develop
priorities
Skills agenda - working with partners on the region’s skills
needs as part the economic strategy
Transport - helping to promote the case for HS2 and
Birmingham Airport as a credible alternative to further
expansion in the South East
Creative City - working with partners to boost the city’s
position as a creative hub
Acting as a strategic link -bringing together the region’s
economic priorities with the government’s policy agenda
marketingbirmingham.com
23. Media profile
Generated over £15 million of media coverage
Coverage in national and international outlets; The New
York Times, The Economic Times of India and CNN
The media is helping to shape a new view of Birmingham
“…With an only-in-Britain tapestry of vividly
multiethnic neighbourhoods, a post-industrial
urbanity that’s gentrifying before your eyes and a
food scene that can’t be ignored, Birmingham is no
longer simply flyover country. Welcome to England’s
heartland metropolis: big-shouldered, friendly and
fun.”
marketingbirmingham.com
