Read the full post at https://www.fourquadrant.com/b2b-go-market-strategy/ B2B Go-to-Market Strategy Many organizations set themselves up to fail by creating a B2B go-to-market strategy that is doomed from the start. Why? Because these organizations frequently look at developing a go-to market strategy and tactics as just another task to complete. Usually the approach taken doesn’t start from a white sheet of paper or an outside user’s perspective. Unfortunately it is frequently constrained by an existing organizational structure, development team, distribution system, other systems, processes, people and a traditional mind-set. In addition, a timeline is often selected without fully considering the actual amount of time and resources required for success. The full post covers: A Great B2B Go-to-Market Strategy for Creating Unicorns B2B Go-to-Market Organizational Structures B2B Go-to-Market Strategy is not a Checklist Item B2B GTM Strategy & Product Development B2B Strategy & the Brand B2B Strategy & Field Marketing Read the full post at https://www.fourquadrant.com/b2b-go-market-strategy/ Go to market resources available at www.fourquadrant.com

1. B2B Go-to-Market Strategy
Fourquadrant.com/Marketing-Resource-Blog
B2B Go-to-Market Strategy

2. B2B Go-to-Market Strategy
Here’s Where You Made Your Mistake
Set-up For Failure By:
§ Traditional mind-sets
§ Arbitrarily selection of a
timeline
§ Inside out perspective vs.
outside in
§ Being constrained by the
existing organizational structure

3. B2B Go-to-Market Strategy
Google, Facebook, Twitter, Uber
Some of the most valuable
companies in the world
started with a unique
business concept:
§ Focus on the user – i.e. what
the user was trying to
accomplish and then provide
an addictive user experience.
§ The market and its needs,
need to guide the
development of the solution
which will result in a great
company.

4. B2B Go-to-Market Strategy
B2B Go-to-Market Organizational Structures
Organizations have to ask
themselves, “What
organizational structure will
best support the vision and
ability to execute flawlessly?
Not, how do we
accommodate the existing
people in the organization.
The hard reality is that the
organization may need a
different skill-set than what
exists in-house.

5. B2B Go-to-Market Strategy
B2B GTM Strategy is not a Checklist Item
§ GTM strategy is not something that is
completed at a point of time and
checked off a done but a continuous
process that lives through the product
lifecycle.
§ Creating and executing successful go-
to-market strategies and tactics
requires vision as well as a holistic
planning approach integrated
throughout the product lifecycle.
§ Developing go-to-market strategies
must be a forethought, not an
afterthought and can definitely benefit
from a kick-start from a GTM plan
template.

6. B2B Go-to-Market Strategy
Fourquadrant.com/Marketing-Resource-Blog
B2B Go-to-Market Strategy