B2B & B2C Digital Research DOWNLOAD THE Marketing Automation Buyer’s Checklist @ fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/ Over half (55%) of marketers say they have prioritized better use of data this year, and 63% of IT professionals say data collection and unification ranks among their top priorities. This could well be driven by concerns around walled gardens, with 44% of agencies making it clear that relinquishing control over their data is their number one headache. Almost two-thirds of respondents admit they still have a fragmented approach to marketing and CX technology, and 28% of marketers say concerns over consumer privacy keep them up at night. VIEW THIS DECK TO SEE - Customer Experience (CX) Maturity - CX Maturity Correlated to Exceeding Business Goals - CX Maturity Correlated to Exceeding Business Goals, By Digital - Approach to Customer Experience (CX) Technology - Digital Priorities for IT Professionals - Digital is a Key Opportunity for Organizations - Digital is a Key Opportunity for B2B & B2C Organizations - Digital Projects Climb in Importance - Digital Initiatives Are On Executive Minds CX leaders are four-and-a-half times more likely than other companies to have a highly integrated, cloud- based technology stack (32% vs. 7%). Companies with a highly unified technology stack are 131% more likely to have significantly outperformed their top 2018 business goal (30% vs. 13%). =================================== ADDITIONAL GO TO MARKET RESOURCES FROM FOUR QUADRANT Marketing Automation Buyer’s Checklist @ fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/ Predictive Marketing Analytics Checklist @ fourquadrant.com/go-to-market-planning-templates/predictive-marketing-analytics-buyers-checklist/ Go to Market Resources @ fourquadrant.com How to Evaluate Marketing Automation Platforms @ fourquadrant.com/evaluate-b2b-marketing-automation-platforms/ Free Downloads @ fourquadrant.com/free-marketing-templates/

1. Go to market resources @ fourquadrant.com
B2B & B2C Digital Research

2. B2B & B2C Digital Research
Customer Experience (CX) Maturity
Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe

3. B2B & B2C Digital Research
CX Maturity Correlated to Exceeding Business Goals
Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe

4. B2B & B2C Digital Research
CX Maturity Correlated to Exceeding Business Goals, By Digital Maturity
Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe

5. B2B & B2C Digital Research
Approach to Customer Experience (CX) Technology
Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe

6. B2B & B2C Digital Research
Priorities for IT Professionals
Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe

7. B2B & B2C Digital Research
Digital is a Key Opportunity for Organizations
Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe

8. B2B & B2C Digital Research
Digital is a Key Opportunity for B2B & B2C Organizations
Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe

9. B2B & B2C Digital Research
Digital Projects Climb in Importance
Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe

10. B2B & B2C Digital Research
Digital Initiatives Are On Executive Minds
Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe

11. Marketing Automation Buyer’s Checklist @ fourquadrant.com/go-to-market-
planning-templates/marketing-automation-buyers-checklist/
Predictive Marketing Analytics Checklist @
fourquadrant.com/go-to-market-planning-templates/predictive-marketing-
analytics-buyers-checklist/
Go to Market Resources @ fourquadrant.com
How to Evaluate Marketing Automation Platforms @
fourquadrant.com/evaluate-b2b-marketing-automation-platforms/
Free Downloads @ fourquadrant.com/free-marketing-templates/
Go to Market Resources From Four Quadrant
for Sales & Marketing
Go to market resources available @ www.fourquadrant.com