World Power Lawn and Garden Equipment By Freedonia Group Inc

1. World Power Lawn and Garden Equipment
Freedonia Group Inc
Report Highlight

2. World demand to rise over 4% annually through 2017
Worldwide demand for power lawn and garden equipment is forecast to rise more than four
percent per year through 2017 to well over $20 billion. Growth in equipment sales will be
supported by a recovery in the massive US market that will lead to increased spending on durable
consumer goods and landscaping services. Demand will also rebound in Western Europe as the
construction of new housing climbs following the Euro zone economic troubles in 2012. In
developing areas of the world, particularly the Asia/Pacific region, sales of out-door power
equipment will be stimulated by households that will increasingly seek out multifamily residential
properties with associated lawns and/or gardens, spurring growth in commercial lawn care
equipment.
US, Canada, Western Europe to remain dominant markets
While power lawn and garden equipment sales in developing nations will record the largest
advances in percentage terms through 2017, the US, Canada and Western Europe will continue to
account for the vast majority of world demand. Consumers in these developed nations have high
income levels that allow for discretionary purchases like power lawn and garden equipment, and
landscaping services that utilize this equipment. Additionally, countries such as Canada, the United
Kingdom, and the US have strong residential lawn and garden care cultures, and the lion’s share of
golf courses worldwide are located in these three nations.

3. Turf & grounds equipment to be fastest growing
Lawnmowers will continue to account for the biggest portion of sales among all product groups,
owing primarily to the large number of homeowners that possess and maintain their own lawns in
the US, Canada and Western Europe. In these areas, a lawnmower is considered an essential
appliance for most homeowners, as these products are the only way to efficiently manicure a larger
lawn. Turf and grounds equipment is expected to post the fastest market gains, driven by
recoveries in the professional landscaping industries in many developed nations. Furthermore, a
continuing trend toward urbanization of developing nations, including those in Asia and South
America, will boost the use of public parks and other green spaces, increasing maintenance needs
and bolstering demand for related equipment. Sales of aftermarket parts and attachments will rise
at a slower rate than demand for new equipment, as economic growth in the US and Western
Europe will boost per capita incomes, and prompting many users to discard older units that require
repair and maintenance.
Commercial applications to experience fastest gains
Residential demand for power lawn and garden equipment will continue to account for the
majority of all sales globally through 2017. However, demand for outdoor power equipment for
commercial applications will grow at a faster pace going forward, fueled primarily by a recovery in
the professional landscaping industries in industrialized nations. As technologies for batteries and
electric motors continue to improve and the use of large battery-powered equipment becomes
more economically viable, market expansion for electric equipment will outpace that for internal
combustion engine-powered machinery. The growing popularity of robotic mowers will also
contribute to gains in electric outdoor power equipment.

4. About the Publisher
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The Freedonia Group is a leading international industrial research company
publishing more than 100 studies annually. Since 1985 we have provided
research to customers ranging in size from global conglomerates to one-person
consulting firms. More than 90% of the industrial companies in the Fortune
500 use Freedonia Group research to help with their strategic planning. Each
study includes product and market analyses and forecasts, in-depth discussions
of important industry trends, market share information and profiles of the
leading industry players.

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