The average household size in Turkey was 3.7 in 2012, which is at the higher side when compared to other European countries such as France, Germany and the UK. and have longer shelf life are expected to witness greater demand. About this report please visit: http://goo.gl/YsWpeC

1. The outlook for
primary packaging
containers, closures
and outers
Category : Industry & Manufacturing
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2. Introduction to Report
 Launch Date: January 24, 2014
 Number of Pages: 89
 Geography Coverage: Turkey
 Available Format: PDF
Price For Single User License: USD 4,950
Price For Site License: USD 9,900
Price For Global User License: USD 14,850
Delivery Time: Within 24 Hours (During Working Days)
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3. About the Report
Latest Trends and Key Issues in the
Turkish Retail Packaging Market report is
a detailed industry report providing
comprehensive analysis of the emerging
trends and opportunities in Turkish
packaging market.
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4. Research Findings
The average household size in Turkey was 3.7 in 2012, which is
at the higher side when compared to other European countries
such as France, Germany and the UK. The trend of children living
with their parents until they get married is one of the major
factors for large household sizes in Turkey. This trend drives
demand for larger pack sizes for family consumption. Packaging
formats that are large packs, occupy less shelf space, and have
longer shelf life are expected to witness greater demand.
The decreasing unemployment rate indicates a rise in
disposable income and growing purchasing power of the Turkish
consumers, this in turn has resulted in an increase in consumer
spending. Consumers are therefore expected to experiment with
new products and brands, indicating opportunities for CPG
companies to introduce new products which encourage
consumers to experiment. Packaging can be used as a tool by
CPG companies to differentiate their products from their
competitors who offer similar products or goods.
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5. Research Findings Continues..
Organized retail channels are increasingly growing their
presence in Turkish retail market owing to rising
urbanization, rising per capita income and urge of Turkish
consumer for the most convenient shopping experience.
Changing consumption habits of consumer as a
consequence of urbanization and a large number of
people entering the workforce will boost the demand for
retail ready packaging.
Growing disposable incomes are prompting middle class
consumers to aspire for newer and premium products.
Masstige products can be used to target the growing
middle class population. Packaging plays a key role as the
packaging needs to replicate the appearance of premium
products.
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6. Research Findings Continues..
With growing online penetration in the Turkish
market, secondary packaging, corrugated paper
and board packaging in particular, is an essential
pre-requisite to ensure protected delivery of the
product. Packaging manufacturers consider
newer types of packaging that are cost effective
and also enhance online visibility of the
product.
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7. Key Features and Benefits
Comprehensive coverage of the key consumer
trends affecting the CPG market. Markets
covered include Alcoholic Drinks, Food, Health
andBeauty, Home Improvement, Household
Care, Non-Alcoholic Drinks, Pet Care, and
Tobacco andTobacco Products.
Detailed analysis of each packaging material
providing detailed break up including pack
types, closures, and outers.
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8. Key Features and Benefits Continues…
Provides key manufacturing and innovation
trends in the packaging industry.
Highlights the key regulatory framework
governing the Turkey packaging industry.
Overview of the competitive landscape in
Turkey's packaging industry including key
players in each of the packaging material
segments and major deals.
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9. Report Coverage
1.
2.
3.
4.
5.
6.
7.
8.
Executive Summary
Overview of the Turkish Packaging Market
Consumer Drivers
Market Dynamics
Packaging Design and Manufacturing Trends
Regulatory Environment
Competitive Landscape
Appendix
For more details regarding Report coverage see the last slide
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10. Company Coverage (Partial List)
For more details regarding company coverage and TOC see the last slide
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-trends-and-key-issues-turkish-retail-packagingmarket-outlook-primary-packaging
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