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RED
© RED 2014
Keynote Speech
Excellent Communication
!
!
Stuttgart, May 19th

Michael Mazanec, CEO Agency RED
Karsten Klepper, Brand Consultant, Agency RED
RED
© RED 2014
What makes communication
excellent ?
Excellent communication
RED
© RED 2014
RED
© RED 2014
RED
© RED 2014
RED
© RED 2014
RED
© RED 2014
RED
© RED 2014
RED
© RED 2014
RED
© RED 2014
RED
© RED 2014
Excellent communication is
always made of:
What makes up the majority of excellent communication
RED
© RED 2014
Simplicity
8
RED
© RED 2014
Wir wollen heute auf zwei Themen fokussieren:
Reduction
9© RED 2014
RED
© RED 2014 10© RED 2014
RED
© RED 2014
Wir wollen heute auf zwei Themen fokussieren:
Reduction
11© RED 2014
RED
© RED 2014 12© RED 2014
RED
© RED 2014
Subliminal signals
13
RED
© RED 2014
Wir wollen heute auf zwei Themen fokussieren:
Reduction
14© RED 2014
RED
© RED 2014
Wir wollen heute auf zwei Themen fokussieren:
Reduction
15© RED 2014
RED
© RED 2014
Wir wollen heute auf zwei Themen fokussieren:
Reduction
16© RED 2014
RED
© RED 2014
Wir wollen heute auf zwei Themen fokussieren:
Reduction
17© RED 2014
RED
© RED 2014 18
Juli. 25 2008
RED
© RED 2014
Emotions
19
RED
© RED 2014
Wir wollen heute auf zwei Themen fokussieren:
Emotions
20
RED
© RED 2014 21
RED
© RED 2014 22
RED
RED
© RED 2014 23
REDThe feeling behind?
© RED 2014
RED
© RED 2014
Visible Quality
!
24
RED
© RED 2014© RED 2014
RED
© RED 2014 26© RED 2014
RED
© RED 2014 27
REDRED für GROB | Agenturvorstellung
© RED 2014
RED
© RED 2014
Smartness
28
RED
© RED 2014
RED
© RED 2014
RED
© RED 2014
RED
© RED 2014
RED
© RED 2014
Consistency
31
RED
© RED 2014
Layouts!
Wir hatten ein Ziel vor Augen …
32© RED 2014
RED
© RED 2014
Layouts!
Wir hatten ein Ziel vor Augen …
33© RED 2014
RED
© RED 2014
Humor
34
RED
© RED 2014 35
RED
© RED 2014
Wir wollen heute auf zwei Themen fokussieren:
Smartness
36
RED
© RED 2014 37
RED
© RED 2014 38
RED
© RED 2014
Flexibility
39
RED
© RED 2014
RED
© RED 2014
Excellent communication is – if you smash your brand…
…still something
that exists.
RED
© RED 2014
Wir wollen heute auf zwei Themen fokussieren:
Sympathy
42
RED
© RED 2014
Metaphor
43
RED
© RED 2014 44
RED
© RED 2014
Holistic approach
45
RED
© RED 2014
RED
© RED 2014
RED
© RED 2014
RED
© RED 2014
RED
© RED 2014
Common 

Idea
RED
© RED 2014
Excellence
RED
© RED 2014
Excellent Communication
Anything else that makes
communication excellent?
52
RED
© RED 2014 53
RED
© RED 2014 54
Thank you for your excellent
attention.
RED
Branding, Design, Communication
Talangerstraße 3
82152 Krailling
Tel. +49 89 895622-0
!
www.red.de

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Excellent Communication