1. Sprayed on BRICK INSIGHTS for new Marketing Behaviour 10
2. Start with WHY 1 Be determined what your BUSINESS is going to CHANGE eventually for the better , for all of it’s customers and STAKEHOLDERS.
3. Never be afraid to KILL your milk cows. Because if you don’t, two STUDENTS in an attic will most certainly do that for you. Kill your COWS 2
4. Google wasn’t first in SEARCH. Facebook wasn’t first in SOCIAL. It’s not wrong to copy. Just do better . Much BETTER. Just do BETTER 3
5. Understand the TECH 4 The near future MARKETEER is a technical savy STRATEGIST. Make sure that you are where the game is HEADING.
6. Be social and start SHARING in the connected world. Build and leverage your NETWORK into business opportunities. Leverage by SHARING 5
7. Don’t be EVIL 6 If it doesn’t serve your CUSTOMER well , simply just don’t do it. Remember that your job is delivering VALUE.
8. See the CHANGE 7 Never , LAY BACK and ride on your succes . Evolve your business model and INNOVATE within the Value Chain to new rising circumstances
9. Dig the DATA 8 We are entering the era of DATA, so making descisions without Intelligence, will most certainly get your (E)business KILLED
10. Always try to be that beautiful BLACK SWAN in the big BLUE OCEAN. Think disruptive and start creating future business. Love to DISRUPT 9
11. Think from COLLABORATION 10 The world is CHANGING rapidly. Start being an effectuator, and search for LIKE-MINDED entrepreneurs to partner up .
12. Sprayed ON BRICK 2012 by Mark de Greeff Go FOR it !