A lot has happened outside of the B2B world, so far in 2017 (Jan to Aug). However, lets look at how it all relates to the audience you build via a purpose driven approach. From the general election to Heineken, the proof is in front of us, week in week out.

1. WHAT HAS HAPPENED
IN THE BIG WIDE
WORLD IN 2017 & HOW
THIS RELATES TO YOU

2. IN A NUTSHELL: IT IS ANYTHING THAT GROWS YOUR
AUDIENCE & GETS, OR KEEPS, CUSTOMERS.
LETS GIVE SOME CONTEXT
ABOUT MARKETING TODAY.

3. JANUARY
Not Trusting Is A
Good Trait To Have

4. JANUARY Matching What You
Sell To What You
Believe In

5. FEBRUARY
Drawing People In By
Being Genuine

6. FEBRUARY
Creating Additional
Services

7. MARCH
Consistency & Having
Responsibilty

8. APRIL
No Connection,
We Turn Our Backs

9. APRIL
No Connection,
We Turn Our Backs
Old Habits
Hard To
Break

10. MAY
Connection,
Not Just Creation Is
The Glue

11. MAY
An Interest In A
Community,
Creates Action

12. JUNE
Lean Into
A Group

13. JUNE
You Can Either Grow A Known
Audience, Or Have No Audience

14. Joining It
Up, So
People
Want To
Join In
McKinsey Quarterly, July 2017
JULY

15. You Can't Take Others For Granted
AUGUST

16. LETS ROUND UP
- can you build, with a responsibility for others?
- do you have a point of view where you don't sound the
same as everyone else?
- can you define who your audience is?
- can you do it consistently?
- can you come from a place of value, not slip back into
product benefit?
- can you truly own spaces that are yours?

17. 24 | 5 | 18
youarethemedia.co.uk

18. Get all this in your
in-box every
Thursday.
bit.ly/mediathurs
Twitter/Instagram:
markiemasters
mark@theidgroup.co.uk
theidgroup.co.uk