The document discusses how companies can compete with value-based companies that deliver more for less. It recommends that companies keep costs low, differentiate their offerings in areas that give advantages over competitors, and ensure strong execution of processes and promotional initiatives. Companies should only pursue a low-cost operation if it would make existing businesses more competitive or give new businesses more advantages over competitors. Effective differentiation and execution are important to compete against companies providing high quality at low prices.

1. Competing with Value-Based Companies Group 7 Macky * Ryan * Maritess * Macy Marketing Management 6 Aug 2010

2. Competing with Value-Based Companies Why deliver more for less? How do you compete? Is low-cost operation right for you?

3. More for Less

4. 1. Why deliver more for less? Low Prices High Quality hearts and wallets of consumers worldwide

5. 2. How do you compete? Keep cost in line Differentiate Manage prices effectively Execution

6. 2. How do you compete? Differentiate areas that give other room to maneuver

8. 3. Is low-cost operation right for you? Companies should set this up ONLY if: existing businesses would be more competitive new businesses will have more advantages

9. Competing with Value-Based CompaniesImportance of Differentiation and Execution Group 7 Macky * Ryan * Maritess * Macy Marketing Management 6 Aug 2010