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Millenial Direct Mail Cases
1.
10 MILLENIAL DIRECT MAIL
CASES
2.
2 With their young
readers profile, direct mail is an accurate medium for Humo to acquire new subscribers 1
3.
3 Ethias uses direct
mail to convince young drivers of their assurance especially for youngsters 2
4.
4 AB Inbev reaches
out to youngsters with direct mail and drives them online for an online survey 3
5.
5 Associatie Universiteit-Hogescholen Limburg invites
potential students to their open day with a personal letter 4
6.
6 Belfius uses direct
mail to communicate with job starters 5
7.
7 With a real
life map, ING shows youngsters the way to financial independence 6
8.
8 Pampers uses the
power of paper to build on a community with young mothers 7
9.
9 Young and modern
car brand Mini uses direct mail for their branding campaigns 8
10.
10 Pepsi co-creates a
Summer Festival Magazine to warm youngsters to join the festivities 9
11.
11 Vedett gives youngsters
the possibility to send a postcard with their own label to a friend for free 10
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