Team works on creating a realistic non-store development. Course builds on previous business courses to cover the fundamentals of non-store merchandising techniques. The class focuses on distribution channels outside the retail “norm", exploring catalogs, Internet and other alternative retail techniques such as social media, kiosks, trunk shows, television and multi-level. Guest speakers introduce students to career oppotunities in fields such as home-based sales, television and internet. Students integrate these techniques into business plans.

1. Jasper’s Consignment
A Leader in Designer Accessories for Men
Alicia Caron, Dominique Staupe, Maryela Perez, & Mariam Shamsid-Deen
12/17/2012

2. What is Jasper’s Consignment?
 Jasper's Consignment is a premium online
retailer that specializes in Men's accessories
including: Ties, Bowties, Watches, Cuff links
and Man Bags.

3. Jasper’s Mission and Values
 To be the leading consignment e-retailer for
men’s accessories. Jasper’s prides itself on
the quality of designer merchandise at
consignment prices. We plan to maintain our
spot as the leading consignment e-retailer
through fair pricing, quality product, a
personalized shopping experience, and
knowledge and education.

4. What You Get When Buying or Selling with
Jasper’s
 Designer Accessories
 Men’s
 Ties/Bowties
 Avg. Price $67
 Cuff Links
 Avg. Price $200
 Watches
 Avg. Price $396
 Man Bags
 Avg. Price $444
 When the customer
decides to sell
 Reputation
 Personalized experience
 Fair and accurate pricing
 When the customer
purchases from
Jasper’s
 Designer items
 Quality product
 Reduced price
 Personalized experience
 Education and guidance

5. How it Works
 Selling
 Have item reviewed
for acceptance
 Ship item to Jasper’s
 Set up consigner
profile
 Receive 35% of the
price the item sold at
with 90 days
 Buying
 Make selection on
company website
 Optional: Receive
guidance and
education
 Purchase Item
 Receive in mail
 Free Shipping
 Accessible
browse/purchase
history

6. Who is Jasper?
 Male Business
Professional
 Designer wear at a
low cost
 Median age of 42
 Has used the
internet in the last
30 days

7. About the Owners
 Alicia Caron
 BA in Fashion Merchandising
 Expertise in Selling, Management, and Logistics
 Dominique Staupe
 BA in Fashion Merchandising
 Extensive Knowledge of the Consignment and Marketing
 Maryela Perez
 BA in Fashion Merchandising
 Expertise in Customer Service and Telecommunications
 Mariam Shamsid-Deen
 BA in Fashion Merchandising
 Expertise in Web Development and Marketing
 As we grow we plan to add more employees for processing,
technical support, and marketing

8. The Problem
 What the men said:
 Few consignment shops for men
 Even fewer online options
 Dressing business professional can be expensive
 Very little guidance or education by online
consigners

9. The Solution
 E-Retailer
 Designer merchandise at consignment prices
 Personalized shopping experience
 Using social media and other customer
interactions to guide and educate Jasper

10. Opportunity and Market
 Median age of 42
 11.65 % of the U.S. population
 65% work full time
 87.5% will have used the Internet in the past
30 days
 (Market Growth Rate)
 Year three projected sales of $121,114

11. SWOT
 Strengths
 Low Competition
 Accessibility
 Guidance and Education
 Weaknesses
 Finding Consigners
 Marketing
 Opportunity
 To Carry Men’s Apparel
 Threats
 Other Consigners
 Designer Outlets

12. Competitive Advantage
 Accessibility
 Product type
 Assortment
 Personalized
experience
 Guidance and
Education

13. Marketing Strategy
 Ideal Costumer
 Full time business professional
 Wants quality product
 Buys and sells on a monthly basis
 Current Business Partner
 eBay
 Goodwill
 Future Business Partners
 UPS or Fedex

14. Marketing Strategy Continued
 Short Term Marketing
Plan:
 Social Media
 The Villager
 Mailers
 Long Term Marketing
Plan:
 Social Media
 Google Adds
 Email
 Star Tribune
 Radio

15. Technology and Start Up
 Technological Needs
 Four computers
 Servers
 Security
 IT Technicians
 Software
 Apps
 Our duties:
 Website maintenance
 Hired Out:
 IT Support

16. First Year Sales Plan & Break Even
Analysis
 First Year Sales Plan
 3 customers served each day
 Avg. price $277
 Daily Sales Dollars $831
 Open 365 days a year
 Annual Sales of $303,315
 Break Even Analysis
 Annual fixed costs of $159,081
 Gross profit % of 54
 Break-even sales of $294,594
 Sales over breakeven of $8,721
 Profit dollars of $4,709

17. Japer’s Consignment Store
Currently
 Business Plan is completed
 We plan to form an LLC
 Securing storage space and setting up home
office
 Designing Website
 We have and are continuing to meet with
financial and business advisors
 As a whole we are investing $108,000 based
on selling personal property and family
contributions.
 Gathering preopening inventory

18. Summary
 Jasper’s Consignment store is an e-retailer for
designer men’s accessories
 Our goal is to address the lack of consignment
options available to men with respect to men’s
accessories
 Male business professionals want to sell and
buy designer labels at consignment prices

19. Summary- What We Are Asking of
You
 With the information provided under
consideration we would like ask for…
 Product donations
 Advice
 Support
 Jasper’s fulfills the need of men who need to
dress business professional and don’t have or
want to spend their earnings on expensive
designer accessories.

20. Jasper’s Consignment Store
A Leader in Designer Accessories for Men
Questions or Concerns?
12/17/2012