food

1. Cake making and
decorating for all
occasions
Maria Lovelyn V. Mananquil
Owner/Manager
Broadbeach, Goldcoast

2. Background
Lulabelle Bake is a start up cake
haus that is located in
Broadbeach, Goldcoast.The goal
of Lulabelle cake Haus is to attain
and maintain the interest of its
customers with the broad variety
of its cakes and pastries.It will
build a strong position in the city
and then in the country by
offering its products at a
competitive, affordable and
quality products for all occasions.

3. Marketing Strategy
Mission: Lullabelle cakes and pastries for all occasions at a reasonable price to
meet the demand of low,middle to high income customers.
Marketing Objectives:
1. To be leading a reputable cake house
2. To provide quality products.
3. To offer job opportunities.
Financial objectives:
1. To generate minimum 30% revenue.

4. SWOT Analysis
Strengths: reasonable and affordable
prices, wide variety of cakes,talented
and creative bakers
Weakness: new in the market, new set-
up
Opportunities:New bakery products in
the area,high quality products with
reasonable prices,educated, degree
holder bakers
Threats:low prices of
competitors,experience of competitors
in the market and best advertisement
strategies

5. Target market:
Lulabelle cake haus will serve all
its customers lower middle and
upper income by providing its
products with affordable prices
and by rendering services that will
put a smile on the faces of its
customers. It will make no
discriminations between its
customers.

8. Strategies:
Providing internet facility to our customers especially students.
Music system and the television facility will also be provided for
entertainment.
Free delivery of orders to customers home.
Creative designed banners at different spots in Goldcoast.
Advertise in facebook,twitter and instagrams and other social media
networks.
Promotion through local media/ word of mouth.