Philippe Harb, Chief Operating Officer of One to One Hotels & Resorts, presented on defining boutique and lifestyle hotels. A panel of 41 industry experts from around the world helped characterize these concepts. Boutique hotels are typically individual properties that are cultural, historic, and authentic with social spaces and high-quality in-room amenities. Lifestyle hotels are innovative, less focused on brands and more personal, and offer unique services in a contemporary, modern setting. One to One's brand concept focuses on distinctive hospitality catering to individuality through various hotel tiers including Elite, Boutique, Wellness Resorts, and Suites. The company's growth plan from 2009-2014 included expanding their property portfolio

1. One to One Hotels & Resorts
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Presented by: Philippe Harb – Chief Operating Officer

2. AudienceAudienceAudienceAudience ofofofof OneOneOneOne

3. In Sharing Experiences, We Will Grow
Defining Boutique and Lifestyle Hotels: Emerging Definitions

4. The Hospitality Industry Yesterday:
In the 70’s our hotels started to look more and more the
same. Why and what were the advantages?
• Travel Agent versus Global Distribution System
• Operators move from ownership to leasing to management
• Investors will go with proven results

5. Today, we have seen a trend. It´s the step from
selling a place to sleep, to selling an experience.
In daily life, we now call them lifestyle/boutique
hotels.
What´s typical about them?
• Who recognized them?
• Why did it become good business?
• But really... What’s new?
• Moving from the agriculture , materials, service then experience

6. Yesterday:
Looking backwards
Conservative decor
Key figures
Military management organization
Talking to present guests
Today lifestyle/boutique hotels:
Looking forward
Experimenting design
Flexible forecasts
Flat organizations
Talking to future guestsTalking to present guests
Function
Precise services
Lock down financing
Secret business strategies
Business class
Word of mouth
Balance sheet
Few echo practices
Talking to future guests
Purpose and function
Great services
Engaged financing
Sharing know-how (team work)
Experience
Social media
Balance sheet + human Capital
Echo culture

7. So now, how do I get my business moving?
One To One Suites- - Lebanon

8. We soon have to learn that sharing and spreading “know how” is
essential to the this industry.
We are not in competition with colleagues, but with incompetence.

9. Tapping the Expertise of the Lodging Industry
A panel of 41 hotel industry thought leaders from all over the globe was assembled
to help define these concepts: 9 Chief Executive Officers, 4 property-level General
Managers, and 7 hotel owners.
•Social Spaces
•Many High Quality In-room
Features.
Characteristics of a Boutique Hotel
Round 3
Characteristics of a Lifestyle Hotel
Round 3Round 3
• Interesting, unique services
• Individual hotel/not a chain
• Cultural, historic, authentic
• Social spaces
• Many high quality in-room features
Round 3
• Innovative
• Less about brand, more
personal
• Contemporary, modern

10. Americas,
48%
Asia, 37%
Europe, 15%
Tapping the Expertise of the Lodging Industry
Panel by location
Property Owners,
18%
Property
Management ,
13%
Academic, 15%
Corporate-
Executive
management ,
37%
Consultants, 17%
Panel by role

11. One To One – Brand Concept
Elite
5*Elegant, Stimulating, Casual, Flexible, Successful
Attentive, Genuine, Recognition
Boutique
4* Vibrant ,Value, Contemporary, Business
Efficient, Functional, Warm & CaringEfficient, Functional, Warm & Caring
Wellness Resorts
Dynamic & Stylish Design, Healthy, Effortless, Well
Located, Comfortable
Suite
Homey, Warm, Special, Distinctive

12. Philosophy
“Boutique Collection with Distinctive Hospitality
Catering to Individuality”
Philosophy, Vision, Mission
Vision
“To Deliver Value To Our Guests, Associates,
Partners and Owners”
Mission
“Creating Brand Ambassadors Through
Distinguishing Guests’ Uniqueness ”

13. 2009 2010 2011 2012 2013 2014
Company Growth Plan
•Creation of
One To One
Hotels and
Resorts
•One To One
Abu Dhabi
opening (UAE)
•One To One
opening
(Lebanon)
1 Hotels 2 Hotels
•1 property
opening
•2 properties
opening
•4 properties
opening
9 Hotels5 Hotels3 Hotels
•Boutique
philosophy

14. Analyse your customer
Corporate, leisure, government,Corporate, leisure, government,
buyers and consumers

15. How to gain loyalty?
Today’s customer!Today’s customer!
One for One – reward card

16. Fashion industry, less about the clothing
and more about life style
The connected world – Mobile App

17. Customer/staff /owner engagement and your worst employee
Number 1 leadership lesson:
It’s not what you say you believe it’s important, it’s what you model,
encourage reward and let happen

29. AudienceAudienceAudienceAudience ofofofof OneOneOneOne
Thank you!
Me being Me!

30. Tapping the Expertise of the Lodging Industry : References
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•Social Spaces
•Many High Quality In-room
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