My personal marketing plan, including brand strategy, strategic action plan, 5 year professional goals and objectives analysed and presented nicely. Also includes a snapshot of my personal portfolio.

1. Personal Branding
Marcus Carlsson

2. Marcus
Carlsson
Think creative, act innovative

3. Simplicity Thumbnails
Broad / Open Marcus Blog header
Representative
Carlsson Business Cards
Think creative, act innovative
Appropriate Generic

4. Marcus
Carlsson
Think creative, act innovative

5. The Human Perception of Color

6. The Human Perception of Color

7. 3 Human Perceptions of Design
Visceral
- Sensations, Reflexes
Behavioral Reflective
- Doing things, feeling emotion - Higher thought

8. My Background...
Work experience, creating future
Master, tutor... confidence
... Building character, defining personality 2010
Barcelona, school, IED...
2006
Traveling, building on interests
2003
Experience in sales, human relations
2000
...Expression - Fashion, Music
Cultural interest... 1996
Sports, small town life
1990
1980

9. My Collection of Experience,
Gives me...
- Tech-savvy - Prioritizing
- Broad knowledge - Procrastinating
- Creative thinker - No tangible speciality
- Positive mindset - Non-enthusiastic ?
S W
- Team-work & Non-prestigious - “Passive decision” maker
- Confident & Professional - Time-optimistic
- International... - Lack of interest... ?
- T - Shaped profile
O T
- Multi disciplinary is appreciated
- Lost in the corporate system
- Mis-understood...
- Creative, Innovative & team-work - Failure to stay updated
- Work across borders - Market changes, specialization...
- Self employed - Loose focus...

10. I’m motivated...
- By opportunities to create something new
- By the freedom to express something that interest me..
- By the relationship with human beings... and their potential
- By the possibility to learn something new, every time!

11. The purpose of my being...
My mission is to facilitate the production of Great Work, weather I’m
thinking creatively, planning the work flow or acting as an
implementer... I do not believe in prestige, and I will always do my
best, for whats best, to accomplish the group/team goals...
In my future I envision myself as someone that can lead by
example, someone that by actions can inspire creativity,
innovation and design... I want to influence and guide people
around me to accomplish great things...

12. 2015
2013
2011
- Finish School
- Find Internships
- Personal projects
2010

13. 2015
2013
- Internship at SCPF
- Internship at Great Works
- Personal projects Ph. 2
2011
- School
- Find Internships
- Personal projects
2010

14. -Account Manager at
Vizeum alt. SCPF
- Personal projects Ph. 3 2015
2013
- Internship at SCPF
- Internship at Great Works
- Personal projects Ph. 2
2011
- School
- Find Internships
- Personal projects
2010

15. -Interactive account director
> CEO - EQF
-Account Manager at
Vizeum alt. SCPF
- Personal projects Ph. 3 2015
2013
- Internship at SCPF
- Internship at Great Works
- Personal projects Ph. 2
2011
- School
- Find Internships
- Personal projects
2010

16. JOB Market
- Time investment is high for new entrants,
minimum 4-5 Years of school, capital
requirements are fairly high also.
- School teaching innovation and design are
few, but increasing...
RIVALRY is high,
- The power of the supplier (job-applicants)
segmentation is - Very high amounts of graduates, highest
is quite low... Economic climate have crucial. If I find
ever, MBA’s, Masters Phd’s Etc...
created a Buyers market, but wheels are a s p a c e w it h in
the right niche - Often offer No Pay... Very strong bargain
turning, and design, design thinking,
the potential power in comparison to Fresh Out of School’s
innovations is becoming a key issue... d e lig h t is s t r o n g
SUBSTITUTES:
- Seasoned project managers
- Art/Creative directors >
Moving to interactive...
- Digital account managers >
Learning how to innovate...
- Young “internet natives” with strategic skills

17. - Tech-savvy >
STAY UPDATED
Creating a U.S.P - Broad knowledge >
NEVER STOP LEARNING
- Creative thinker >
SHOW IF OFF, BE INNOVATIVE
- Positive mindset > ENCOURAGE PEOPLE
- Team-work & Non-prestigious >
GET INVOLVED ON NEW PROJECTS
- Confident & Professional >
LOVE RISK, NO RISK NO FUN, BUT
MAKE SURE TO CALCULATE IT FIRST...

18. Who am I talking to?
- Good people, with whom I share personal values...
- A place where no prestige exist, a place where everyone is
equal, and everyone’s thoughts count...
- I’m looking for a company that share my ambition of keeping the
highest level of morals intact in the way we conduct our business...
- And, that are ready to work with sophisticated technology, and
that are ready to head towards the unknown future...

19. What do I tell them?
- That I’m a intellectually advanced thinker, with a load of
creativity that I’m ready to unleash to the world...

20. What do I tell them?
- That I’m a intellectually advanced thinker, with a load of
creativity that I’m ready to unleash to the world...

21. What do I tell them?
- That I have a positive, collaborative mind-set and that
I believe in team work without prestige...

22. What do I tell them?
- That I am ready and able to apply my knowledge,
passion and strengths on any challenge...

23. What do I tell them?
- That I’m eager to continue my learning, and
that I’m motivated to full-fill my potential...

24. GET GOING!!!

25. ACTION PLAN

26. ACTION PLAN

27. ACTION PLAN
- Conferences
- Events, Openings
- Participate
- New Projects

28. ACTION PLAN
- Time management
- Prioritize RIGHT
- Act, the way I preach...
- Conferences
- Events, Openings
- Participate
- New Projects

29. FINISHED PRODUCT

30. [PORTFOLIO]

31. PUBLIC RELATIONS
- Brand Image, PR
- Product Catalog
- Press Kit
- Press Release
- Online/Offline

32. PORTFOLIO, online
- Personal brand image, Portfolio

33. SUSTAINABILITY
- Research, Creativity, Innovation
Our brief was to create a sustainable design
project that could be applied in Barcelona.
Our topic was water.
We conducted surveys, interviews and desk
research before we started an intense
innovation process, the result was great!

34. PRODUCT R&D
- Creativity, Innovation, Design
We were briefed to find a product, an opener
of any kind, research it. Then find out if there
were any possible changes that could be
made. After that we developed a new product
that could replace the old on in the market

35. ONLINE TECH
- Creativity, Innovation, Technology
My brief was to create and launch a
communications concept that was relevant for
my class and that would benefit us, long term
and short term.The outcome was an integrated
Web2.0 platform

36. INFLUENCING
- Planning, Management, and Execution
My brief was to plan and execute an event
that would attract bloggers, and social media
professionals from Barcelona that has a large
influence on their community.
My client was very happy with the result.

37. STRATEGY
- Research, Creativity, Innovation and Design
Our brief was to create a full design concept
for the famous designer Chuuroz.
We planned the research, analyzed and draw
conclusions that we presented to the designer.
The project now lies for decision making...

38. EVALUATION
- DO I HAVE THE FEEDOM TO BE CREATIVE WITH MY WORK
- AM I DEVELOPING AS A PROFESSIONAL, WHERE I AM...
- AM I SURROUNDED WITH GOOD PEOPLE
- AM I FOLLOWING MY PLAN...
- WHAT ABOUT THE PEOPLE AROUND, WHAT DO THEY SAY