An overview of Millennials and suggestion in order to hire them

1. M a r c o R o s s i
MILLEN N IA LS :
H o w T o C a t c h T h e m

2. Ind e x
# Why - Intro
# Who Millennials are
# What Millennials are looking for
# How we can catch them
# Sources/About me

3. Int ro
To hire talents, we have to
define the ideal cluster
target and the most effective
ways to catch them by
LinkedIn.

4. Int ro
The so called «Millennials»
are now the generational
cluster on which Companies
are looking for.
By 2020 they will make up
50% of the workforce

5. Int ro
Today’s top-performing Millennials are social
leaders. LinkedIn is currently used by 87
millions of Millennials.
Millennials make up 38% of
LinkedIn’s users base globally.
Over 11 million global Millennial
decision makers are on LinkedIn
38%
12%
30%
More than 2 million Millennials on
LinkedIn hold marketing roles, and about
30% of these are decision makers.

6. Millennials are the generation born between 1980 and the
mid 2000s.
They’re Digital Natives (92% use internet daily, 75%
have a social networking profile and 59% cite internet as
their main source of news)
1946-1964 1965-1979 1980-2000 2001-2010
Who

7. It’s the largest, most diverse generation around
the globe with some common features:
Who
CREATIVE
TECH-SAVVY
CAREER DRIVEN

8. Millennials pay attention to the innovation:
Who
of Millennials feel innovation is essential
for business growth
believe business innovation improves
society
78% 71%

9. Who
66% 62%
say innovation is a critical requirement
in choosing a potential employer.
describe themselves as "innovative"
Millennials pay attention to the innovation:

10. What
LinkedIn surveyed 5,000+ Millennials across the
world to what Millennials want in a job:
67% 60% 51%
Advancement Opportunities Better Pay Challenging work

11. What
The data gathered from the survey also shed 1
important insight on Millennials
Millennials extensively research companies online.
They spend a lot of time researching companies and their cultures.
Compared to other generations, they’re more likely to use online job boards,
company career web pages, and social media to hear about a new job
opportunity.

12. What
• Millennials represent 30% of
long-form publishers on
LinkedIn, even though we’re
less than 25% of total
members.
Data show what Millennials publish and engage with
on LinkedIn:

13. What
Data show what Millennials publish and engage with
on LinkedIn:

14. Ho w
So, in order to actively catch them, I propose
to put online on LinkedIn:
1) Video Spot Campaign
2) «Flyer» Campaign

15. Ho w
Video Spot Campaign
E.G. for an Automotive Industry, the video can
represent a dialogue between a sales man and a
customer who speak about a car but in reality
they’re brand responsible and HR who speaks
about the characteristics of an ideal candidate
(«performing», «2.0», «autonomous»…)

16. Ho w
«Flyer» Campaign

17. IN FO
Traditional Self Descritpion:
My name is Marco, I’m 29+3 years old and I’ve been working in HR Dept of FCA since
2010. I'm strongly interested in everything that's related to innovation 2.0,
communication and technology and I always try to implement them in HR Processes and,
in general, in my working experiences.
Self Description: #2.0 #thinkin’ out the box #continuos improvement
@ any place of work
Self Description:
Self Description It.linkedin.com/in/hrmarcorossi

18. S o urce s
√ Linkedin: The Millennial Playbook
√ http://www.goldmansachs.com/our-thinking/pages/millennials/
√ http://www.slideshare.net/wearesocialsg/digital-in-2016
√ https://http://wearesocial.com/it/blog/2016/01/report-digital-social-mobile-in-2016
√ http://www2.deloitte.com/global/en/pages/aboutdeloitte/articles/millennialsurvey.html
√ https://it.wikipedia.org/wiki/Generazione_Y
√ http://www.pewresearch.org/topics/millennials/