6. COMPANY DESCRIPTION
affordable, open-source biotechnology that enables industry
professionals, researchers & students to:
experiment
share
build upon
We believe everyone should have equal access to
biotechnology.
Tuesday, July 2, 2013
9. TARGET MARKET
• Industry Professionals that want an affordable and multi-
purpose entry into biotechnology for their own custom
applications.
• Researchers & Academics that want to easily and reliably
prototype their own tools, as well as analyze and visualize their
research.
• Educators & Students that want to critically explore
biotechnology and use it in disruptive ways through
experimentation and prototyping.
Tuesday, July 2, 2013
10. MARKETING & SALES
• expand and diversify the community
• develop social media architecture plan & traditional PR
• outsource bulk manufacture sustainably
• distribute through various retailers & online store
Tuesday, July 2, 2013
11. FINANCIAL GOALS
• create a viable product from current prototype with start up
funds
• do a limited run of 500 in the 1st quarter
• increase production & revenue over 2nd & 3rd quarters
• break even in the 4th quarter of the first year of operation
• re-invest profit margin into R & D for suite of applications
Tuesday, July 2, 2013
12. NEXT STEPS
• establish LLC + advisory board
• cultivate branding
• develop viable, manufacture-ready product
• form strategic partnerships for start up capital
Tuesday, July 2, 2013
