My presentation for the Pioneers Unplagged conference in Wrocław (2013). Talking about the simple approach to the building the startups, validating the ideas to not build the wrong thing and my story of failures in that... lot's of failures :)

1. Lean Startup Story about
FAILURES
Marcin Kokott
http://twitter.com/MKoko
tt
kokott.marcin@gmail.co
m

2. Most startups fail
Will yours?

3. From 10 startups
only 2 will succeed…

4. …but in POLAND 11 out of 10 will FAIL


5. May 2013

6. It looks to be just one regular month in
corporation…

7. …with „best possible team”…

8. …improving the future 

9. …anyway just regular month

10. I felt almost like hero…

11. …but still world was the same

12. …i nauka przychodziła za późno

13. …until one day

14. I entered a new world…

15. …and magic garage was already occupied

16. Lean Startup
„Temporary organization used to search for
a repeatable and scalable business model”
Steve Blank
„A startup is a human institution designed
to create a new product or service under
conditions of extreme uncertainty”
Eric Ries

17. Biggest risk is building the
WRONG THING
Concept/
Idea
Development
Testing
Release /
Sales

18. …so validate the problem first…

19. …by going out of the building…

20. …and check the reality

21. Customer archetype and early adopters

22. And just start to talk

23. We were ready to build

24. And we knew how to proceed…

25. Bla Bla Bla

26. Business Model as the progress tool

27. Business Model as the progress tool

28. We’ve changed it almost every day…

29. It was clear to see where we can fail…

30. „Innovation Distinguishes Between A Leader And A
Follower”
Steve Jobs

31. Current state
From 1% of 60% of TAM
…to 60% of whole FMCG market
From perfect plan…
…to more than 4 pivots in one month
From presentation in PPT…
…to 120 early adopters in just one week
From investor giving only money…
…to self investing (200 PLN mainly coffee
)

32. Result
Business Model (proved and scalable in whole
Europe)
Product without a single line of code
Team with knowledge of market and problems
Customers ready to kill for the product 
…now searching for investor-partner and
development team

33. „Be yourself.
All other roles are already taken”

34. Lean Startup Story about
FAILURES
Marcin Kokott
http://twitter.com/MKoko
tt
kokott.marcin@gmail.co
m