This document discusses how customer life cycle segmentation frameworks can be applied to employee life cycle management. It outlines the strategic and foundational elements needed for effective life cycle management, including assessing target markets, integrating data sources, and developing predictive models. Complex segmentation schemes that categorize beliefs, attitudes, behaviors, and interactions are critical for life cycle management. Implementing an employee life cycle management strategy can help companies early identify at-risk employees, maximize business revenues, and deepen employee relationships through integration of these elements.
2. How to Profit from Leveraging
Customer Life Cycle Segmentation
Frameworks for Employee Life Cycle
Management
3. Do you really understand your
employees?
Didn’t think so.
We faced a similar problem – we didn’t
fully understand our customers. And we
were losing them.
4. Here’s a snapshot of the core customer life cycle framework. Do
you see how it can be applied to employee life cycle management?
5. What are the critical elements for customer life cycle
management? Strategy first…
Strategic Elements
• Assess target market
• Understand your most profitable segments
• Design tools for application to critical processes
• Develop tailored predictive models
• Simulate P&L impact of varying life cycle strategies
• Define collaborative models across organization
6. Remember our first key takeaway…
Disciplined life cycle strategies
translate to successful business
processes and solutions
7. What are the critical elements for customer life cycle
management? Now build a foundation…
Foundational Elements
• Data Integrate data sources
• Technology Enables data sharing and integration
• Analytics Identify intent, patterns, sentiment, behavior
• Model Predict next best offer
• Measurement Performance tracking, results, accountability
• Operations Prepare to support business initiatives
8. Remember our second key takeaway…
Build a disciplined life cycle
foundation to foster successful
business process and solutions
9. The success of life cycle management – both customer and
employee – is measured through increased satisfaction and
engagement.
Net Promoter Score
Total Shareholder’s Return
Employee Attitudes
10. The success of life cycle management – both customer and
employee – is measured through increased satisfaction and
engagement.
How Do We Use Our Strategic Framework and Foundational
Elements to…
• Define attributes and characteristics of engaged employees
• Identify currently engaged employees
• Predict potential engaged employees
• Determine initiatives that impact employee engagement
• Build succession plans and roadmaps
13. Segmentation schemes categorize an individual’s belief system,
attitudes, behavior, interactions and performance.
• Demand-Based Market Segmentation
• Global Segmentation
• Proactive Management Segmentation
14. Let’s see how this can work in practice in your organizations…
PROBLEM
Create a holistic “early
warning system” to
predict significant
change in the employee
engagement.
15. Let’s see how this can work in practice in your organizations…
SOLUTIONS
• Early identification of employees at risk of disengaging behaviors
• Segmentation to capture employees’ leadership, expertise,
effectiveness and level of engagement
• Identifying changes in behavior over time to predict disengagement
patterns
• Create solutions to intercept and re-engage target employees
16. Let’s see how this can work in practice in your organizations…
VALUE
Integrating employee
segmentation deepens
employee relationships
and maximizes business
revenues.
17. What would it take to implement this Employee Life Cycle
Management Strategy?
• Strategic Elements
• Foundational Elements
18. What would it take to implement this Employee Life Cycle
Management strategy?
Plan Your Strategy
• Assess target market
• Understand your most profitable segments
• Design tools for application to critical processes
• Develop tailored predictive models
• Simulate P&L impact of varying life cycle strategies
• Define collaborative models across organization
19. What would it take to implement this Employee Life Cycle
Management strategy?
Build Your Foundation
• Data Integrate data sources
• Technology Enables data sharing and integration
• Analytics Identify intent, patterns, sentiment, behavior
• Model Predict next best offer
• Measurement Performance tracking, results, accountability
• Operations Prepare to support business initiatives
20. What do you think?
“We are what we repeatedly
do. Excellence, then, is not
an act, but a habit.”
-Aristotle
