1. MyCube Communications 2012
Concept Development

2. Outline
• MYCUBEhave a number of different audiences
• And very different messages have to be
communicated to each
• What they need is a very simple, big overarching
‘campaign’ idea that will create instant synergy
between every different piece of collateral
• We need to be able to deliver some quite
complicated messages – and some very simple
ones.

3. Outline (cont..)
• But they all have one thing in common: this is
ground breaking stuff
• We need to instantly, in every piece of
communication, however big or small, make
sure that the take out is ‘Wow, something
amazing is happening here, I’ve got to find
out more...’
• We need to create buzz and interest. And let
people know this is the bee’s knees.

4. Outline (cont..)
• But they all have one thing in common: this is
ground breaking stuff
• We need to instantly, in every piece of
communication, however big or small, make
sure that the take out is ‘Wow, something
amazing is happening here, I’ve got to find out
more...’
• We need to create buzz and interest. And let
people know this is the bee’s knees
• The dog’s bollocks
• As cool as fuck

5. So what’s the big idea?
Advertising Concepts

11. Ad Scamps

12. So what’s the big idea?
Brochure Concept

13. Brochure Concept

14. Brochure Concept

15. So what’s the big idea?
About Us - Storyboard

16. Storyboard Mood & Style
Script details on next slide

18. Thank you